(2017Year7Month5Day, Shanghai)—— Rock climbing, diving, skiing, kayaking, trail running, yoga, skateboarding……
When people talk about sports today, these are what they’re talking about. The field is becoming more segmented and specialized, with a wide range of choices for everyone. This is vastly different from a decade ago. Luo Jie, Secretary-General of the China Sporting Goods Industry Federation, observed this trend and referred to it as a new golden decade for the sports industry.“Golden Decade”.
Luo Jie explained,“Previously, the market for sports consumer goods was relatively limited—people basically used whatever was available, and production determined consumption. But now, as consumers’ demands and understanding of sports continue to grow, there is an increasing pursuit of diversity, professionalism, and segmentation in sports, which has in turn fostered and strengthened more niche and specialized markets.”.
7Month6-8Day, as a barometer of the sports industry’s development,the global multi-category sporting goods trade platformISPO SHANGHAI——Asia (Summer) Sporting Goods and Fashion Exhibitionresponded to this trend. The exhibition covered various types of brands and exhibitors, including fitness and yoga, sports fashion, mountain skiing, and water sports. They came from over10countries and regions worldwide, with572exhibitors and668well-known domestic and international brands.ISPOAs one of the most influential and professional outdoor exhibitions in the industry, this edition of the exhibition saw a breakthrough increase in visitor numbers. These attendees were professionals from multiple categories and channels, including outdoor, water sports, fitness, running, extreme sports, fashion trends, and sports electronics, with a particularly strong presence of overseas professional buyers.ISPO SHANGHAIIts parent company, Messe München GmbH, is one of the world’s leading exhibition companies, organizing more than40large-scale international expos annually, attracting over3exhibitors and more than200visitors. Exhibitions held by the group, includingISPOSHANGHAI, have all obtainedFKMcertification—that is, the number of exhibitors, visitors, and exhibition area all meet the unified standards of the independent exhibition statistics regulatory bodyFKMand have passed its independent review.
“Second-generation outdoor enthusiasts”The era has arrived—there's something for everyone to enjoy.
Many of those who started exploring the outdoors a decade ago now have children. Unlike their parents, these kids have grown up immersed in an outdoor sports environment from the very beginning. According to the "2017-2022China Sporting Goods Industry Development Prospects and Investment Strategy Planning Analysis Report" published by Qianzhan Industry Research Institute, the children's outdoor market is experiencing40%market growth. More and more children are entering the world of sports, and compared to their parents’ generation, they also face a wider range of choices.
ThisISPO SHANGHAIevent has specially prepared a variety of sports for“the second generation of outdoor enthusiasts”. Here, you can find the first-ever showcase in mainland China ofAR+new climbing products, where children can safely experience rock climbing on-site; there’s also anindoor children’s skatepark, where perhaps their very first skateboarding experience will begin; as well as a youthfloorball championship, where both parents and children can not only enjoy the matches but also immerse themselves in the profound culture of floorball.……
Maybe your little one will discover a lifelong passion for sports at this exhibition. Among the offerings,ISPO SHANGHAI in collaboration with Shanghai’s first indoor skatepark dedicated to children’s skateboarding instruction,a children’s skateboarding summer campis being held, featuring multiple outdoor real-scene experiences to fully ensure that children can enjoy the thrill of skateboarding, fromISPOearly outdoor product education to a focus on the development of children’s outdoor activities.
Creative fitnessCrossFit is all the rage
. Many people still associate fitness with running and weightlifting in the gym, thinking it’s dull—but that’s not the case at all. Fitness can be exciting, fun, and incredibly addictive. This shift is becoming increasingly evident."We’ve noticed a transformation in the fitness field—people are no longer fixated on heavy equipment like treadmills and stair climbers, but are turning toward more social, group-class-style workouts such as
Zumba, Pilates, yoga, and CrossFit," said Matt Powell, a sports industry analyst at market research firm NPD.
Nowhere is this more apparent than with CrossFit , a sport that originated in the United States and is growing increasingly popular in China.CrossFit It is defined as“a constantly evolving program involving relatively high-intensity physical training”, including running, rowing machines, plyometric exercises, gymnastics, weight training, and more. Based on this, this
ISPO SHANGHAI is proudly launching a hybrid physical challenge competition, with preliminary rounds on July 6-7 and the finals on the morning of July 8. Over 100 participants will take on the challenge to push their limits. This event follows
CrossFit the spirit that anyone can sign up to compete—ordinary fitness enthusiasts will go head-to-head with professional trainers. It also embodiesCrossFit“the concept of responding to the unknown and the unpredictable,”as the competition events will be revealed at the very last moment on the official event website or WeChat platform. This leaves participants no chance to prepare in advance, forcing them to rely on their all-around abilities to face the unexpected. The challenge will be an adrenaline-fueled extravaganza, offering an unforgettable experience whether you’re a competitor testing your limits or a spectator soaking in the electric atmosphere.
Focusing on industry development and trends,ISPO SHANGHAI has joined hands with Fitness & Beauty Magazine to co-create the China Fitness Industry Forum, a cutting-edge platform for exchange and information in the fitness sector. The forum on July 6 is themed“"China Fitness Studio Win-Win Summit,"”focusing on the operation and innovation of fitness studios. It integrates big data analysis, popular class formats, space design, high-tech products, and other approaches to discuss the most relevant and practical topics in the fitness industry. Hot topics include “Analyzing the Consumption Trends of Fitness Enthusiasts through Big Data,” “How to Build and Elevate Fitness Brands Using Current Technological Trends,” and “The Future Path of Customized Fitness Studios.” Roundtable discussions will also allow industry insiders to exchange diverse perspectives and spark new ideas in the fitness field.
Discover the fun of water sports—you'll find unexpected aquatic activities here.
When it comes to playing in the water, do you only think of swimming or fishing? AtISPOShanghai Summer Show, there's much more on offer, including stand-up paddleboarding, kayaking, canoeing, and surfing.……
Among China’s rapidly growing sports, water sports hold enormous potential. Not long ago, the General Administration of Sport of China issued the "Water Sports Industry Development Plan," promoting the sport through policy support.
Since2013
,ISPOShanghai has included the water sports segment as a key component.15 Its debut created the most professional and largest-scale commercial exhibition of water sports in China,17 and this summer it will make a strong comeback. In theISPOwater sports zone, there will be a200square-meter super-sized pool offering the chance to try outkayaks,,single-person boats,orstand-up paddleboards (SUP).In addition, there will also be options likewater paddleboards,,water yoga,and more.
ISPO SHANGHAIprovides an industry-leading multi-category sports trade platform for China and even the Asia-Pacific region. In addition to showcasing innovative products,ISPO SHANGHAI 2017it also hosts50exciting forums and events, covering topics such as retail, water sports, and sports trends.ISPO It aims to build a more comprehensive trade negotiation platform for the industry, offer broader business opportunities, and promote the development and mutual success of China's sporting goods industry together with all industry professionals.
About Messe München
Messe München is one of the world’s leading exhibition companies, organizing40large-scale international trade fairs each year worldwide, spanning three major sectors: capital goods, consumer goods, and high-tech industries. Each year, over3exhibitors and more than200visitors gather at the Messe München exhibition center, the International Congress Center Munich, and the MOC Veranstaltungscenter München to attend events. The group’s international exhibitions all holdFKMcertification, meaning they meet the unified standards set by the independent exhibition statistics organizationFKMin terms of number of exhibitors, visitors, and exhibition space, and have passed its independent review.
In addition, Messe München also organizes various specialized trade fairs in Asia, Russia, the Middle East, South America, and South Africa. Its global business network not only includes9subsidiaries in Europe and Asia, but also over90overseas representative offices in more than60countries. Meanwhile, Messe München also plays a leading role in the field of sustainability: it was the first exhibition company to be awarded an energy efficiency certificate by the official technical certification bodyT?V S?D. More information:www.messe-muenchen.com
AboutISPO
Focusing on theISPObrand, Messe München provides trade fairs and year-round high-quality service platforms for the international sports trade market. The full range of services is designed to enhance the added value of its clients in international competition and consolidate their leading position in the industry. At the same time,ISPOthe services offered also help clients improve profitability and expand their professional networks. Currently,ISPOthe services provided include theISPOAcademy (ISPO ACADEMY),ISPOthe Global Design Award (ISPO AWARD),ISPOthe Functional Textile Trends Award (ISPO TEXTRENDS),ISPOthe Global Innovation Challenge (ISPO BRANDNEW),ISPO CARD,ISPO JOBSas well asISPO NEWS. As a globally leading professional sports trade platform and a multi-category trade expo,ISPO MUNICH,ISPO BEIJINGandISPO
SHANGHAIwill provide more comprehensive and uniquely professional industry insights within their respective market segments.