At 9:00 AM on June 30, the high-energy salon of the 2017 Asia Outdoor Exhibition’s [Outdoor & Camping Theme Day] arrives right on time. Gathering top industry figures from across the country in outdoor and camping sectors, along with comprehensive tourism club resources, it brings you the most complete, most professional, and most effective strategies for campsite development.
Yesterday bao Blew your mind about your phone,
Today we’re not bao Blowing your brain? Then I lose!
The “Odd Debate” of the Asia Outdoor Exhibition
Breaking away from routine praise, focusing on industry pain points, and revealing the truth of the industry
The first to take the stage is China Camping Industry Open Class – Camping World Talk · Asia Outdoor Exhibition Edition, featuring exclusive debate topics tailored to the camping industry. Starting from three key points — “the relationship between campsite operators and third parties,” “customized vs. standardized campsite content,” and “campsite operational direction” — the event invites Tang Zhao, Executive President of Sunshore Group / CEO of Saber Tiger Outdoor, and Wang Wanyu (Mozhao), Founder of Beijing Orion Outdoor Products Co., Ltd. as moderators. Also joining the live discussion are Zhang Chaohui, General Manager of Beijing Sanfo Outdoor Sports Management Company; Li Peng, Co-founder of Outdoor Managers; Li Jian, COO of Butong Auto Town; Wang Qibo, General Manager / Co-founder of Nanjing Qicheng Education; Zhang Qi, Founder of Changzhou Himalaya; and Shi Kaiyu, Marketing Manager of Hangzhou Black Deer Outdoor Products Co., Ltd.
In the “relationship between campsite operators and third parties” segment, after multiple rounds of intense debate among guests addressing the predicaments of site operators and the confusion of third parties, the viewpoint of “self-build, third-party operate” achieved an overwhelming victory. A quality campsite should find its self-positioning during the initial planning and construction phase and seek professional third-party organizations to develop suitable outdoor activity content based on its own circumstances. Regarding the current Chinese market, campsites are not an industry with short-term returns. The guests stated: whether “you build” or “I build,” during the early stages of campsite development, there should be more involvement of outdoor activity content to enrich the site.
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The issue of “customized or replicated campsite content” also sparked heated discussion among the guests. The final conclusion was that while SOP-standardized implementation of operating procedures, management methods, and service stages is undisputed, specific content should be tailored according to different models.
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The last question, “Should the development direction of campsites focus primarily on professional sports or leisure vacations?” brought the atmosphere to a climax. Guests approached the definition of a campsite as the entry point, stating that campsites should both cater to mass experiential consumption and offer professional outdoor activities. Campsite operators need to recognize the value of the outdoors, using some specialized programs to attract visitors and achieve a win-win situation for both campsites and outdoor activities.
What? You say3 hoursof expert debate wasn’t enough?
Don’t worry — there’s an even more in-depth5-hourstorm of discussions to come!
Outdoor x Camping Forum
“Three-sided Face-off,” “Roundtable Discussion,” “Performance PK”
Background:
The outdoor industry has developed for 30 years,
entered a period of adjustment, and is seeking new paths for development;
The camping site industry has been around for 10 years,
benefited from favorable policies, grown rapidly, but also encountered many issues.
Against this backdrop, the Asia Outdoor Exhibition — as the largest domestic platform with comprehensive industry coverage — has proactively taken on the role of facilitating communication among campsites, outdoor gear and camping products, and camping education & outdoor activities. During the 2017 Asia Outdoor Exhibition, centered around the theme of “Exploring New Development Ideas for Outdoor within the Context of Camping,” the exhibition has invited top professionals from campsite operators, outdoor gear brands, and outdoor activity organizers for business modeling and in-depth discussion, aiming to bridge the gap between campsites and the outdoor sector and drive better development. Wang Wanyu (Mozhao), Founder of Beijing Orion Outdoor Products Co., Ltd., serves as the host of the event, while Li Yangjun, Project Manager of the Asia Outdoor Exhibition, acts as the supervisor.
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As the most efficient forum for discussion, the event began with self-introductions and statements of needs from both campsite operators and outdoor gear manufacturers.
Campsite Operators:
Wang Qi, Founder of Woniu Group
Song Hua, Chairman of Aviva BABA (Xiamen) RV Camping Tourism Co., Ltd.
Xu Bin, General Manager of Donkey Camp
Guo Jiaming, CEO of Lucky Nomad Camp Investment Management Co., Ltd.
Shu Cao, Operation Director of Beijing Guo'ao Zhongjian Sports Development Co., Ltd.
Wang Zuqian, General Manager of Zunyi Communications Tourism Industry Development & Investment (Group) Co., Ltd.
Jin Hui, General Manager of Yongding River Bicycle Sports Park
Outdoor Equipment Manufacturers:
Gao Lin, Executive President of E-commerce Division, Hanergy Thin Film Power Group
Mao Huanjun, Chief Designer / CEO of Sunlees
Lian Jianping, CEO of Formosa Outdoor (Taiwan)
Shi Kaiyu, Marketing Manager of Hangzhou Black Deer Outdoor Products Co., Ltd.
Guo Haitao, General Manager of Ningbo Kaiple Outdoor Technology Co., Ltd.
Wang Wei, General Manager of Domestic Business Division, Owen’s Party
Lin Quan, Deputy General Manager of Kunshan Yaohuo Sports Goods Co., Ltd.
Lin Yusen, Chairman of Dison (Changzhou) Vehicle Technology Co., Ltd.
Outdoor Activities and Outdoor Education Group:
Wang Qibo, General Manager / Co-founder / Founder of Chengzhanghui Outdoor Education at Nanjing Qicheng Education, ICF Camp Director / China Trainer
Wu Donghua, Lecturer at Nanjing Sport Institute
Deng Lin (Zidi Yiyang), General Manager of Chengdu Shushan Outdoor Exploration Co., Ltd. / Western China Mountain Outdoor Base
Fan Yuandong, Founder / President of Xitu Amusement Equipment Co., Ltd.
Lai Yidan, Founder / Chairman of Shanghai Zhumei Culture Communication Co., Ltd.
Lin Yusen, Chairman of Dison (Changzhou) Vehicle Technology Co., Ltd.
While introducing themselves, based on descriptions from outdoor equipment manufacturers about “how their products can help camps achieve profitability,” camp operators voted on-site to express their willingness to purchase. This is definitely the most straightforward and bold“investment solicitation”session ever seen by this editor on-site!
Just as one act ended, “camp education” made its grand entrance.
In the second part of the forum, under the theme “How Camp Education Connects Outdoor and Camping,” Wang Qibo and Lai Yidan discussed whether “outdoor camps and facilities are essential for camp education.” Wang Qibo believes that service facilities are very important and indispensable for traditional camp education. Lai Yidan stated that the outdoors is a scenario — a classroom in itself — and that specific facilities are not necessarily required to deliver camp education. Other guests also shared their perspectives based on the realities of their respective fields. Camp operator representative Wang Qi expressed that outdoor camping facilities and camping education must be integrated, and that the camping industry must cross industries to have a foundation for sustainable development. The editor believes that the viewpoint of Teacher Wu Donghua can serve as a summary: issues should be viewed dialectically based on the needs of users and clients as well as the facilities of the site. It is possible to develop purely natural camping courses as well as those with facilities. Camping education that offers experience and engagement is the most important for camps.
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During the discussion on the topic “How can products be integrated with camp education?”, Wang Qibo stated that “anything can become a carrier and tool for education.” Products can become the content of camp education, and camp education content requires equipment to support it. The ultimate goal of camp education courses is to cultivate living habits and shape future consumer groups. The integration of products and camp education is not about writing a perfect product manual, but rather about consistently researching and refining the product. The camp serves as the guide, ultimately channeling customer traffic toward the product.
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Regarding the question “How can camp education courses increase customer stickiness?”, the guests offered suggestions: youth courses extend from the individual child to the family, and stickiness represents emotional resonance. Camp education needs to start from the child’s perspective of exploration, sparking interest and genuine internal acceptance of the content. Therefore, well-designed camp education courses are the key to capturing the market. However, the issue of faculty for camp education is currently in a state of nationwide scarcity and urgently needs more attention.
In the latter half of the forum, Jin Hui, General Manager of Yongding River Bicycle Sports Park, and Lin Quan, Deputy General Manager of Kunshan Yaohuo Sports Goods Co., Ltd., respectively presented case analyses on “how outdoor sports enrich camp content and improve profitability metrics.” Eight camp practitioners engaged in an on-site performance competition and business strategy challenge, sharing their operational insights with the audience.
Where to go after the clash of ideas?
Strike while the iron is hot with business matchmaking sessions!
Premium outdoor campsites such as Wo Wo Campsite, Tu Ju Campsite, and Donkey Campsite attended the 2017 Asia Outdoor Exhibition — the "Outdoor Travel Special" business matchmaking session. They engaged in on-site one-on-one exchanges with multiple outdoor gear manufacturers, camping education and outdoor activity providers, outdoor clubs, self-driving clubs, camp education institutions, outdoor event companies, and OTA travel platforms, reaching intentions for contract signing. If this isn’t the most effective win-win scenario, what else could you hope for?
Outdoor X Camping
Finally,
the editor would like to conclude today’s report on the Outdoor Camping Themed Day with the words of outdoor thought leader — Guo Haitao from Ailuke.
“As long as campgrounds develop, outdoor gear will definitely grow, and the integrated outdoor industry can thrive.”
Let’s always maintain a positive attitude to welcome campgrounds,
and welcome the future of the outdoors!
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