The 7-day, 7-night Lvtu Inspiration Journey fully crafts a premium Silk Road & Auspicious Gansu tourism theme

The large-scale online and offline activity “Premium Silk Road & Auspicious Gansu” 7-day, 7-night Lvtu Inspiration Journey, hosted by the Gansu Provincial Tourism Development Committee and organized by Lvtu Travel Network, was successfully concluded on July 7, 2017.

by Li Pan

Located along the golden section of the Silk Road, Gansu boasts rich historical culture and humanistic resources. This event actively implemented the strategic vision of the Belt and Road Initiative, aiming to better promote the “Premium Silk Road & Auspicious Gansu” tourism theme. It showcased the splendid, cultural, wellness-oriented, and idyllic tourism resources of Gansu. During the event, Lvtu Travel Network deployed 16 seasoned travel influencers from Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Xi’an, Hunan, Hubei, and other regions—each with distinct personalities, careers, ages, and perspectives—to embark on a comprehensive 7-day, 7-night journey across Gansu. Through on-site experiences, they presented a unique side of Gansu, fully interpreting the “Premium Silk Road & Auspicious Gansu” tourism theme.

by B-NUT Da Huasheng, Niumigan

by Xingyun Vision, Yardang Devil City

by Yintu Jun, Populus Euphratica Forest

by Southern Cross Star Yaya, First Bridge of the Yellow River’s First Bend

On July 8, the four major Gansu tourism route experience groups—the Self-Drive Adventure Journey, the Chinese Yellow River Journey, the Dream Silk Road Journey, and the Hui-Tibet Ethnic Style Journey—officially returned. The event received widespread attention, with over 40 media outlets including China National Radio, Sina, and Sohu reporting on it. This activity not only played a crucial role in promoting Gansu’s tourism resources but also laid a solid foundation for enhancing the visibility and social recognition of the “Premium Silk Road & Auspicious Gansu” tourism theme.

During the event, the Weibo topic #PremiumSilkRoadAuspiciousGansu generated heated discussion. As of press time, it had accumulated 11.959 million impressions, with popularity still climbing, and ranked first on Weibo’s travel hotspot list. Lvtu’s news coverage alone about the 7-day, 7-night journey through Auspicious Gansu garnered 11,673 views. Additionally, posts on Lvtu’s official WeChat account, including [Crazy Travel | 7-day, 7-night Journey through Auspicious Gansu Enters Countdown Mode] and [I’ve Got Stories and Wine, So Wanna Join Me in Gansu?], collectively received 5,669 views.

After the event, Lvtu Travel Network will present a special feature themed around “Premium Silk Road & Auspicious Gansu,” combining high-quality experiential content, stunning photography, and diverse presentation formats. Leveraging Lvtu’s authoritative media platform influence and the multi-platform, multi-channel, and wide-reaching advantages of self-media creators, the campaign will help promote the new brand image of the “Auspicious Gansu” tourism theme.