The first-ever LEGO Discovery Summer Carnival kicks off joyfully, sparking a creative extravaganza this summer vacation

Shanghai, July 7, 2017 /PRNewswire/ -

       This summer, Shanghai LEGO Discovery Centre adds a fresh twist.The first LEGO Discovery Summer Carnival has now kicked off joyfully.Spanning two months, the LEGO Discovery Summer Carnival not only features special appearances by Master Builders but also welcomes top-tier LEGO Master Model Builders. Additionally, eight weeks of fun-filled themed building activities will bring continuous surprises, allowing children of all ages to unleash their creativity. Together with their parents, they can spend a joyful and unforgettable summer vacation through inspiration and teamwork. Moreover, the most popular families may even have the chance to win the ultimate grand prize.

       Running throughout the summer, the LEGO Discovery Summer Carnival will deliver the best holiday fun for kids through diverse activities and brand-new parent-child interactive experiences. On July 6, at the opening ceremony of the LEGO Discovery Summer Carnival, the "LEGO Creative Carnival Exhibition" made its splendid debut, showcasing over 30 outstanding works by professional builders exclusively at Shanghai LEGO Discovery Centre. This exhibition is the richest collection of LEGO Master Model Builder works ever displayed and will continue throughout the summer, continuously inspiring children’s hands-on creativity and enthusiasm while bringing new excitement to the LEGO Discovery Centre. In early August, the "Giraffe Summer Pool Party" will also make a cool and fun appearance, taking kids and parents on an exploration of a refreshing and joyful summer.At the end of August, the most popular fan families among all participants in the LEGO Discovery Summer Carnival building activities will have the chance to join the most exciting finals, competing for the grand prize trip to LEGOLAND Japan.

The LEGO Discovery Summer Carnival

The LEGO Discovery Summer Carnival officially launches, adding new summer fun

       This summer, Shanghai LEGO Discovery Centre has gone all out to create the LEGO Discovery Summer Carnival, bringing more joy to children.Spanning the entire summer, the LEGO Carnival will feature eight weeks of diverse and fun-themed building activities, presenting new creative challenges for children every week. The eight building themes correspond to the eight themed zones in Shanghai LEGO Discovery Centre. Children can fully unleash their hands-on and creative skills in familiar story settings, and lead the “friends” at the LEGO Discovery Centre to participate in the final dreamy carnival based on different weekly themes.The rich variety of building experiences and innovative activity formats not only allow children to experience the endless charm of creativity and imagination, but also let them grow happily through play and creation with weekly changing themes.

The LEGO Discovery Summer Carnival kicks off joyfully

       Each week, children and parents can visit Shanghai LEGO Discovery Centre, scan a QR code to get that week’s building challenge, and after completing their creations, upload photos to the official WeChat platform of Shanghai LEGO Discovery Centre to participate in the popularity contest.Even more excitingly, LEGO Master Model Builders will also “make appearances” to provide professional guidance and support on building techniques. Fan families selected through online voting can also participate in the LEGO Discovery Summer Carnival finals at the end of August to compete for the championship, winning tickets to LEGOLAND Japan, as well as round-trip flights between Japan and Nagoya provided by Juneyao Airlines for the little champions to explore LEGOLAND Japan with their parents and enjoy a delightful time.In addition, Shanghai LEGO Discovery Centre has also specially launched a summer-exclusive ice cream, allowing children to enjoy a cool and delicious treat while creating.

       With its pioneering activity format, professional support, and attractive grand prizes... the LEGO Discovery Summer Carnival offers children of all ages a brand-new fun experience, ignites their love for creation, and lets them spend a joyful summer learning through play. Shanghai LEGO Discovery Centre continues to create a great destination for family entertainment with fresh and exciting activities, crafting perfect family memories for kids and parents.

The first-ever “LEGO Creative Carnival Exhibition”exclusive reveal,top-tier works make their first appearance

Ingenious LEGO cities, cool and realistic LEGO race car models, vivid LEGO heroes… At the opening ceremony of the LEGO Explore Summer Carnival, the “LEGO Creative Carnival Exhibition” was also unveiled for the first time..This is the most extensive exhibition of LEGO Master Builder works ever, featuring over 30 carefully selected top-tier pieces making their public debut. Children and adult LEGO fans alike can witness these masterpieces, known for their exceptional accuracy, fun, and artistry, at the Shanghai LEGO Discovery Centre. Throughout the entire summer vacation, the “LEGO Creative Carnival Exhibition” will be displayed in the glass house of the centre, inviting more dedicated LEGO fans to step into a world of limitless creative possibilities.

Meanwhile, on the exclusive unveiling day of the “LEGO Creative Carnival Exhibition,” three LEGO Master Builders were present to personally explain the stories behind the works and their unique creative inspirations. Even more creatively, they teamed up with young LEGO builders and fan families as “mentors” in the building competition during the second week of the LEGO Explore Summer Carnival. Under the guidance of the LEGO Master Builders, children created unique “ninja weapons” while having fun, and gained new skills and growth through hands-on practice and teamwork.

Children are creating unique “ninja weapons”

Creativity knows no hierarchy—the joy and inspiration gained through creation will be the most precious summer gift for the children. They will explore the colorful, imaginative world built from LEGO bricks, unleash their creativity, and enjoy a joyful and meaningful holiday.

More exciting experiences await to explore a happy summer

In addition to the “LEGO Creative Carnival Exhibition,” the LEGO Explore Summer Carnival will continue to bring surprises to children throughout the summer..In early August, the “Giraffe Summer Pool Party” will make a dazzling debut, where children can spend a cool and fun summer day with the iconic “Giant Giraffe” at the Shanghai LEGO Discovery Centre. At the end of August, the most popular fan family, selected through online voting, will compete in the final challenge of the LEGO Explore Summer Carnival to win the ultimate grand prize—a direct flight to LEGOLAND Japan—doubling the fun..

Moreover, more play and creative experiences await children and their parents to discover at the Shanghai LEGO Discovery Centre..In the brand-new themed area filled with mysterious LEGO tech—Ninjago Training Camp—children can overcome challenges such as the Laser Maze, Crossfire, Ninjago Cyclone, and Ninja Arena to gain confidence, bravery, and a sense of unity. Children can also create unforgettable childhood memories in the other ten themed areas at the Shanghai LEGO Discovery Centre: they can decorate homes for LEGO Friends using LEGO bricks, experience amazing special effects and thrilling stories in the LEGO 4D Cinema, or build their own mini race cars in the LEGO Racing Track to compete in a high-speed showdown..

Additionally, the official WeChat store platform of the Shanghai LEGO Discovery Centre has also been newly launched, making online ticket purchasing even more convenient..Purchasing a family combo ticket on the official WeChat store not only offers discounted prices but also comes with a beautifully designed LEGO lunch box..Furthermore, children and parents can purchase the newly launched Parent-Child Weekday Card at the official ticket office of the Shanghai LEGO Discovery Centre. For just 800 RMB, one adult and one child can enjoy unlimited fun together. The Parent-Child Weekday Card is a real-name card valid until December 31, 2017. Cardholders can visit the centre multiple times from Monday to Friday (excluding weekends and holidays) to fully enjoy a joyful and creative summer..

For more promotional activities, please stay tuned to the official website of the Shanghai LEGO Discovery Centre (Link: http://www.legolanddiscoverycenter.cn/Shanghai) and WeChat platform (WeChat ID: LDC_SH) to purchase tickets and enjoy more benefits..

• Venue: 2nd Floor, Indoor Atrium, Changfeng Joy City, No. 196 Daduhe Road, Shanghai
• Ticket Prices: 180 RMB per person for on-site purchase; 150 RMB per person on weekdays, 160 RMB per person on weekends, and 180 RMB per person on statutory holidays when booked one day in advance via the official website. Annual pass for children/adults: 800 RMB per person. Children under 1 meter can enter for free.
• Operating Hours: Daily from 10:00 to 20:00 (latest entry at 19:00); you can choose your visiting date and time slot when booking.
• Special Policy: To provide children with a safe and reliable play environment, the venue requires that at least one child must be accompanied by one or more adults (individuals aged 18 and above are considered adults).

About the Shanghai LEGO Discovery Centre

The Shanghai LEGO Discovery Centre is an indoor amusement park built from thousands of LEGO bricks, operated by global family entertainment giant Merlin Entertainments Group. It is the first LEGO Discovery Centre in China and the 17th in the world. The centre features 10 LEGO-themed areas, offering families an average 2-3 hour indoor interactive play experience. Its unique learn-through-play philosophy allows children to unleash endless imagination and creativity while having fun. The Shanghai LEGO Discovery Centre is committed to creating unique, inspiring, and exciting LEGO play experiences, encouraging children to take the lead in play and develop five key skills:

1) Hands-on. Allowing children to create and build using LEGO bricks with their own hands.
2) Expression. Through role-playing, children can develop good virtues and learn to express and communicate their views on things.
3) Movement. It helps children understand the possibilities and limitations of their bodies, and perceive and explore motor skills.
4) Imagination. Parents can accompany their children to explore various possibilities among thousands of potential LEGO brick combinations.
5) Cooperation. Children and parents play and interact together, influencing each other and enriching their individual play experiences.