ISPO SHANGHAI (Asia)The Sports & Fashion Trade Show was grandly held at the Shanghai International Expo. As a world-renowned Swedish high-end outdoor brand, Fjällräven...20182018 spring/summer new collection made a stunning appearance.
Fj?llr?venFjällräven
The Swedish royal family’s favored brandFj?llr?ven,Germany’s top-tier outdoor footwear brandHANWAG, Sweden’s top-tier stove brandPrimus, and American high-end outdoor gearBruntonwere jointly exhibited as brands under the Swedish Fjällräven Group, showcasing numerous new products and engaging closely with outdoor enthusiasts worldwide.
Inspired by1966a 1960 Greenland expedition,Fj?llr?venFjällräven’s founder?ke Nordinsewed a jacket designed to meet mountaineering needs — the Greenland Classic Jacket. Moreover, it became a symbol for a generation of Swedes eager to step out of the city and explore the surrounding natural environment.
2018For the 2018 spring/summer season, we have upgraded and relaunched the Greenland series. The upgraded Greenland series once again raisesFj?llr?venFjällräven’s standards for product sustainability. Not only are environmentally friendly materials chosen, but better solutions have also been designed. It utilizesG-1000 Ecofunctional fabrics that are eco-friendly, durable, and feature three-dimensional tailoring with excellent stretch, allowing for greater freedom of movement. No detail is overlooked: seamless welded seams provide an ultra-light and smooth wearing experience. Both design and craftsmanship are exceptional.
Eco-ShellIt isFj?llr?venour uniquely developed windproof and waterproof fabric, reflecting our sustainable brand goals and philosophy.
Eco-ShellIt offers excellent breathability, effectively blocking wind and rain while releasing moisture and perspiration generated by the body, keeping you dry and comfortable in all weather conditions. This fabric is made from an environmentally friendly coating free of any perfluorinated compounds and blended with recycled polyester fibers. It is entirely polyester-based, making theEco-Shellgarment potentially100%recyclable in the future.
Additionally, we are committed to offsetting the unavoidable climate-impacting emissions generated during production and transportation.
Fj?llr?venFjällräven will continue to dedicate itself to environmental protection and uphold its sustainable brand philosophy.
The versatile and fashionable K?nken
K?nken ARTseries has gained widespread popularity since joining the Swedish Art Museum.2018For 2018, we have increased the color options for the colorful webbing to10different hues. These marvelous webbings, composed through stripes, plaid patterns, or color-blocking, are all unique due to the varying placement of patterns on the specially designed straps.
Top outdoor shoe brandHanwag
A top German handmade outdoor shoe brand with nearly a century of historyHanwaghas brought you a new lightweight outdoor sports shoe this time. The newly developedHanwag
Intergral light midsole structure is lighter, softer, and more shock-absorbing; combined withGORE-TEXa weight-reducing3Dprism-textured outsole patented design. Making your journey easier and more comfortable!
Top stove brand Primus
A century-old brandPrimus, this is a top Swedish outdoor stove brand. Several classic products were showcased at the exhibition site; the new European-made stoves focus more on barbecuing compared to previous models. Compact and portable, these stoves allow us to enjoy the pleasure of grilling outdoors!
Fj?llr?ven ClassicSharing recruitment event
Fj?llr?ven ClassicThe Classic Traverse, asFj?llr?vena Fjällräven classic activity,Classichas been held in Sweden since2005and has now become a gathering for outdoor enthusiasts across Europe.2013The Denmark leg in the fairy-tale kingdom kicked off in the year2017, with the Americas and Asia regions also launched in the same year. This exhibition marked the2018global four-region pre-registration.ISPODuring the event, we heldFj?llr?ven Classica sharing session to introduce in detail the routes in 4countries and regions. We were also fortunate to invite aClassicSwedish participant to share experiences and interesting stories from the trip, giving everyone a more comprehensive and detailed understanding of ourFj?llr?ven ClassicClassic Traverse.