In mid-winter, the waters around Mingtang Sun Moon Lake Hot Spring Club gurgle softly by the lake, enveloped in a misty ambiance, exuding a unique charm beyond the hustle and bustle of urban life. On the afternoon of December 14, the “The Magnificent Bazhou, Spring Unveils Life” inaugural Bazhou Hot Spring Festival and the “Premium Enjoyment · Spring Realm” Photography Contest, hosted by Yanhai Travel Industry Group, kicked off at Mingtang Sun Moon Lake Hot Spring Club.
Extending a Lifestyle Philosophy to Build a City’s Identity Card
The opening ceremony commenced with a lively Chinese lion dance performance. The host then took the stage to officially launch the event, introducing the theme of the inaugural hot spring festival — “The Magnificent Bazhou, Spring Unveils Life.” This theme interprets the pursuit and attitude toward a healthy lifestyle through the pure and exquisite beauty of Bazhou’s hot spring water. Liu Shuli, General Manager of Yanhai Travel Industry Group’s North China region, introduced the main businesses and features of the three hot spring resort hotels operated by the group: Mingtang Sun Moon Lake Hot Spring Club, Mingtang Hot Spring Resort, and Inn & Rose Manor Hot Spring Holiday Hotel. She expressed that Yanhai Travel Industry Group’s operation aims to elevate these three hotels from merely meeting business and vacation needs to centering around geothermal spring culture, developing multiple industries, extending a premium lifestyle philosophy, and transforming a single trip into an active and healthy way of life. This effort is set to help Bazhou’s Hot Spring City become a renowned wellness and vacation destination brand across Beijing, Tianjin, and Hebei.
Four Activity Themes Highlight the Humanistic “Spring Unveils Life”
The inaugural Bazhou Hot Spring Festival, themed “The Magnificent Bazhou, Spring Unveils Life,” is hosted by the Bazhou Municipal Government. The event aligns with Bazhou’s development positioning and future goals. Through this grand opening ceremony and four consecutive weekly sub-themes over the course of a month, the living label of “Bazhou Hot Spring City” will be reinforced. Based on the varying characteristics of different hot spring season visitor groups and using “regional tourism + wellness” as the entry point, four distinct themes — “Mysterious Realm,” “Joyful Realm,” “Blessed Realm,” and “Zen Realm” — will be explored over four consecutive weeks. A series of warm and humanistic-themed activities will elevate the theme of how Bazhou Hot Spring City “unveils life through its springs” into the most heartfelt winter memory and warmth.
Photography Contest Launches, Everyone Enjoys the “Premium Enjoyment · Spring Realm”
At the opening ceremony, renowned local opera performances and live calligraphy displays allowed attending leaders, media, and guests to experience firsthand the cultural essence of Bazhou — “enjoying the delight of opera and appreciating the elegance of painting.” The brand representative of Yanhai Travel Industry Group also introduced the photography contest built around the inaugural hot spring festival — “Premium Enjoyment · Spring Realm.” This photography competition will run for a month across the four themed weeks, inviting open submissions of outstanding works. Details regarding online voting and judging for the submitted works will be announced on Yanhai Travel Industry Group’s unified platform, “Inn Vacation.”
Established in 2010, Yanhai Travel Industry operates under the unified external platform “Inn Vacation” and comprises the Hotel Division, Scenic Tourism Division, Characteristic Town Division, and Travel Specialty Goods Division, forming the Yanhai Travel Industry Group. The company focuses on the economically and tourism-developed regions of Beijing-Tianjin-Hebei and the Yangtze River Delta. With a core business centered on distinctive resort chain hotels, boutique inn chains, and characteristic town/rural vacation complexes, it aims to be a leading domestic provider of integrated peripheral travel services encompassing accommodation, dining, tourism, and entertainment — delivering one-stop high-quality travel services for customers.
Yanhai Travel Industry Group owns three major hotel brands: Inn Express Chain Hotels, Inn Cloud Boutique Inns, and Inn & Rose Hot Spring Holiday Hotels. As of November 2018, nearly 300 hotels/inns have been opened nationwide, covering 13 provinces and municipalities.
The inaugural Bazhou Hot Spring Festival, themed “The Magnificent Bazhou, Spring Unveils Life,” will last for one month. For specific details about the event, please search for and follow the WeChat public account “Inn Vacation.”