Exhibition | Feeling weighed down? Let’s talk about industry lightweighting: Registration is now open for the 10th ISPO Sports Industry Forum 2019 ...

In recent years, China’s economy has been in a “transition” process from extensive to refined growth, with many businesses struggling under the burden of inventory, rent, and staffing. More companies are beginning to consider one common question:How can we leverage technology and business model innovation to improve the operational efficiency of existing business?

As “new retail” has been marketed by various events as a universal “panacea,” the 10th ISPO Sports Industry Forum — ISPO’s flagship event bringing the most trend-driven industry insights to China’s sports sector — set to open on January 18, 2019, introduces a brand-new concept — “Industry Lightweighting”.

This forum focuses on “Digitization” and “Professional Services” as key approaches, providing a comprehensive explanation to sports brands and retailers on how to achieve “lightweighting” in “supply chains” and “retail models,” helping more brands and retailers realize a “successful transition.”

The morning session of the forum centers on “Digital Technology for Lightweighting the Supply Chain,” opening with a speech by Dean Jing Linbo from the China Social Sciences Evaluation Academy on “Model Innovation in the Sports Industry under the New Economic Landscape,” introducing the path of industrial development amidst today’s complex and volatile international environment and China’s new economic conditions. Following that, Mr. Chen Guo, Global Partner at IBM Global Business Services, will deliver a presentation on “Digitally Enabled End-to-End Value Chain Operations,” sharing insights from his 26 years of professional consulting experience on where the “key elements of enterprise digital transformation” truly lie. Mr. Zheng Qingyu, CEO of Lüzhi Technology, will then showcase the real value 3D technology brings to brands through a practical case study of Under Armour.

The afternoon session shifts focus to “Professional Services for Lightweighting Retail Models,” featuring Mr. Cheng Zhiyuan, founder of Banma Travel, and Ms. Ou Haifang, founder of Shuoning Business, who will introduce to retailers how “sports tourism” and “C2M (Customer-to-Manufacturer) models” can help retail businesses improve their commercial models and product structures, achieving “retail model lightweighting.” Ms. Gao Wei’e, founder of Self Mountain Outdoor, with years of deep involvement in online retail, will share her thoughts on “how brick-and-mortar stores can ‘empower’ online retail,” bringing more confidence to physical sports retailers about future development. Additionally, Mr. Sun Jian, Planning Director at Alimama, will discuss “what new forms of ‘new retail’ Alibaba plans to explore beyond the introduction of ‘new retail.’”

Besides these insightful keynote speeches, the forum will also feature two exclusive releases:China Kayaking Industry Annual Development ReportandChina Outdoor Products Market Research Report. Without a doubt, these two top-tier domestic industry reports will provide more detailed data to support future trends in industry development.

With such rich and substantial content, this forum is not only a New Year’s gift from ISPO to the entire industry, but also a great opportunity for the industry to look forward to a new round of development. All brands and retailers in the industry are cordially invited to join this feast of ideas.

ISPO Sports Industry Forum

Time: January 18, 2019

Friday 9:20–17:00

Venue: China International Exhibition Center (New Venue)

Booth E2.346, Hall E2, Meeting Room 2

Let’s first meet ourSpeakersLet’s go!

Dr. Jing Linbo

Currently serves as the Director of the China Social Evaluation Research Institute, Director of the China Social Science Evaluation Center of the Chinese Academy of Social Sciences, Chairperson of the APEC Business Alliance E-commerce Committee, doctoral supervisor, expert enjoying the State Council Special Allowance, national selection candidate of the “21st Century Hundred, Thousand, and Ten Thousand Talents Project”, member of the Economic and Trade Policy Advisory Committee, member of the National Standards Committee, and specially appointed expert by multiple ministries. He has participated in numerous major research projects for the state and ministries, as well as the drafting of important documents such as the Premier’s Government Work Report. He has been awarded honors including the Sun Yefang Economic Science Award, the Wandi Wu Commercial Economics Award, and the title of “Outstanding Middle-aged and Young Expert with Outstanding Contributions”.

Chen Guo

Global Partner at IBM Global Business Services, with 26 years of experience in corporate management and consulting, specializing in retail, distribution, consumer goods, and manufacturing industries. He has provided business strategy, operational strategy, and leadership development services to over 100 enterprises. He has led multiple large-scale IT and digital transformation consulting and implementation projects.

Zheng Qingyu

CEO of Shanghai Lüzhu Company and CMO of Shanghai Shiyuan, responsible for the implementation of Under Armour’s new retail digital store and Sanrio’s new retail digital store projects. Formerly Vice President of Goodbaby (China) Group and CEO of the Sports Business Unit, he founded the multi-brand store “Goodbaby·Star Station” with nearly 2,100 nationwide outlets. Since 1993, he has 24 years of hands-on operational management experience in traditional Chinese retail.

Cheng Zhiyuan

Founder of BANMA Global Outdoor Ground Service Platform, former General Manager of Huwans China and Founder of Xavier Adventure. With 15 years of experience in the tourism industry and 5 years in the outdoor travel sector, he has been involved in over 50 destination countries and developed 200 outdoor parent-child and adult adventure routes. He has unique insights into China’s tourism field and is committed to becoming a leader and pioneer in China’s outdoor tourism industry.

Gao Wei’e

Holds a Master’s degree in Management from the University of Surrey in the UK, and is Tencent’s 94th veteran “Penguin”. She has accompanied Tencent’s advertising department for 7 years as it grew from tens of millions to over 1 billion in annual revenue. Driven by her passion for outdoor sports such as mountaineering, skiing, marathons, and trail running, she founded Mountain Outdoor in 2011, creating China’s most professional outdoor sports equipment sales channel, dedicated to getting more people into outdoor activities.

Ou Haifang

4 years in the brand team of The North Face’s marketing department, 4 years in the China marketing team for INVISTA’s CORDURA® brand fibers, and 3 years in founding a clothing supply chain management company. From brand to supply chain, she brings a consumer-facing mindset to serving brand clients, believing that product is the final barrier after operational standardization. Strong supply chain integration capability is the best support for products, and adopting a “C2M (Consumer to Manufacturer)” perspective for the backend of product supply chains is the true new model adapted to today’s internet e-commerce challenges.

Yang Yihua

In 2006, Yang Yihua entered the outdoor e-commerce industry. The “Eagle Rock Outdoor” brand he founded was the top outdoor brand among Taobao brands. In November 2015, he founded Xingzhuang, which initially served as a centralized procurement platform for outdoor travel equipment, pioneering a new model for professional outdoor equipment retail. On December 3, 2017, Xingzhuang held the China Top 500 Outdoor Clubs Conference, launching the Xingzhuang Plan, aiming to provide four major empowerments for outdoor enthusiasts: technical empowerment, operational empowerment, training empowerment, and equipment empowerment. Over the next three years, Xingzhuang plans to invest 100 million yuan to promote the construction of a healthy ecosystem in China’s outdoor industry.

ISPO Sports Industry Forum — “Lightweighting” in the Sports Industry

Moderator

Wang Yilei

Director of New Business Development, Asia, ISPO

09:20 – 09:30

Opening Remarks

Christoph Rapp

International Sales Manager, Messe München Group

Part 1: Digital Technology Enables Lightweight Supply Chains

09:30 – 10:20

Business Model Innovation in the Sports Industry under the New Economic Landscape

Jing Linbo

Director of the China Social Science Evaluation Center,

Director of the China Social Science Evaluation Research Institute,

Chairman of the APEC Business Alliance E-commerce Committee

10:20 – 11:10

Digitally enabled end-to-end value chain operations

Chen Guo,

Global Partner, IBM Global Business Services

11:15 – 11:50

The practice of digital experience stores at Under Armour

– How 3D technology helps product development and optimizes inventory

Zheng Qingyu,

CEO, 3dpoplab Shanghai Lüzhu Internet Technology Co., Ltd.

11:50 – 12:20

2018 China Canoeing Annual Development Report

Yang Tong,

Chief Technology Officer, Canoeing Industry Association

12:20 – 13:30

Lunch Break

Next: Professional services enabling lightweight retail models

13:30 – 14:10

2018 China Outdoor Products Market Research Report

Li Changfa,

Vice President, China Textile & Apparel Council Outdoor Products Branch (COCA)

14:10 – 14:40

How travel products can optimize the business model of sports retailers

Cheng Zhiyuan,

Founder & General Manager, Banma Travel

14:40 – 15:10

How brick-and-mortar stores can “empower” online retail – Gao Wei’e,

Founder & CEO, Mountain Outdoor

15:10 – 15:40

How retailers can leverage the C2M model

Ou Haifang,

Founder of Shuoning E-commerce (Shanghai) Co., Ltd.

15:40 – 16:05

Enhancing Retail Efficiency through Alibaba's Ecosystem Marketing

Sun Jian,

Planning Director at Alibaba Mom

16:05 – 16:30

Can “Social Retail” Improve Product Circulation Efficiency?

Yang Yihua,

Founder & CEO of Xingzhuang

16:30

Group Photo & Closing Ceremony

*The final schedule is subject to on-site announcements

Contact Information

Wang Yilei / Oliver Wang

021-6052-7884

oliver.wang@sunhills.cn

Forum Registration