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Fresh Fujian · Pingtan Blue Debuts in France

Published: 2026-11-08 👁 102 views
Last updated 2026-11-08 — The Department of Culture and Tourism of Fujian Province will continue to focus on France as one of its key overseas marketing markets, further intensifying promotional efforts to achieve new breakthroughs in Fujian’s tourism market in France.


To further promoteFrancecooperation and exchanges in the field of tourism,the China Fujian Tourism Promotion Delegation held2018year12month20day, aFresh Fujian“·Pingtan Blue(France)”tourism promotionevent in Paris, France; concurrently,on12month21day, inCaen, Normandy,France,a"Fresh Fujian·Pingtan Blue"(France) tourism symposium was held.

At the tourism promotion event in Paris, France,responsible officials from tourism departments inFujian, China,andParis, France,Representatives from the France-China Association, the Fujian Chamber of Commerce, and the French office of Xiamen Airlinesas well as travel agents and media reporters from Paris, France60and many othersgathered together,to experience the unique charm of “Fresh Fujian·Pingtan Blue” and further deepen bilateral tourism exchanges and cooperation for mutual benefit.Chen Shibin, Deputy Director of the Tourism Development Committee of Pingtan Comprehensive Experimental Zone in Fujian Province,Director of the Marketing Department of Normandy Tourism Board,Edouard VALEREGeneral Manager of the French Visa Application Center,Zhao Zongbin,and Chair of the Strategic Cooperation Committee at the Paris Global Headquartersattended the promotion event.Anne LETTREEAttend the promotional event.

At the tourism symposium in Normandy, France, Chen Shibin, Deputy Director of the Tourism Development Committee of Pingtan Comprehensive Experimental Zone in Fujian Province,Edouard VALEREDirector of the Marketing Department of Normandy Tourism Board,Aurélie NKEZErepresentatives from Trouville Tourism Office,as well as representatives from the Fujian Chamber of Commerce and associations in Normandy,,FrenchNormandytravel agents,20and many othersparticipated in this symposium,,to discussfurther deepening bilateral tourism exchanges and cooperation,TogetherPromote win-win cooperationEngaged in friendly discussions.

Director of the Marketing Department of Normandy Tourism BureauEdouard VALEREExpressed a warm welcome to the visiting guests from Fujian at the event, and conveyed high expectations and sincere blessings for strengthening exchanges between the tourism departments of the two regions and cooperation among travel agencies.

Fujian ProvincePingtanComprehensive Experimental ZoneDeputy Director of the Tourism Development Commission Chen Shibin delivered an enthusiastic speechat theevent,Hestated:Paris, Normandyand Fujian have maintained close cultural and tourism exchanges in recent years, with sound cooperative relations in many areas, such as cultural tourism, as well as collaboration in the field of air transport. In the future, we will continue to deepen the friendship between ParisandFujian, as well as between Normandy and Fujian—two sister cities—learning from and helping each other, enhancing connections and interactions on multiple fronts, and laying a solid and positive foundation for future cooperation between the two regions.

During thispromotionsession,,tourism promotion ambassadorsintroduced to the gueststheoverview of Fujian and Pingtan’s tourism, tourism resources, and highlighted the promotion ofAn overview of Fujian and Pingtan tourism, including their tourism resources, with a focus on promotingFujian TeaCulture,Hakka Tulou culture, and folk culture. In addition,TourismPromotionAmbassadorsalsothroughten internationaltravel stories promoted the “429”tourism resources of Fresh Fujian.” The enchanting Wuyi fairyland, romantic Gulangyu Island, sacred Mazu Ancestral Temple, stunning Pingtan coastal scenery, and magical Hakka Tulou... showcased Fujian’s diverse and colorful landscapes from multiple perspectives and in all their richness,deeply captivating the attendees.

Subsequently,through a promotional video on Pingtan International Tourism Island,,the delegates were introduced toan overview of Pingtan tourism,,its rich and diverse tourism resources,and distinctive island tourism products.,The special erosional landforms, stone houses,folk culture,island ecology,resort stays,,seasidebeaches,and other tourism offerings of Pingtan were presented to travelers from Paris,and left the Frenchand Normantravel trade delegates highly impressed..At the same time, French friends are also invited to Pingtan to experience a unique and relaxing way of life. Pingtan will offer everyone a novel and richly folkloric experience. They will also explore the tourism resources and products of Fujian and Pingtan to further promote and publicize them."Fresh Fujian"tourism.

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