A new year always brings new expectations. For the sports goods and fashion apparel industry, the 15th Asia Outdoor & Sports Fashion Expo (also known as the ISPO Beijing Outdoor Show) is highly anticipated. As an active platform, every ISPO show allows the entire sports industry to showcase their products, brands, features, and philosophies.
As an established brand that has participated in the show for over a decade, Fenix Outdoor Lighting has gained extensive experience through practical use. They understand what outdoor enthusiasts truly appreciate, and this year they’ve chosen a prime location—Booth E1.346.
Image: Fenix ISPO Beijing Outdoor Show rendering
Every exhibitor showcases the latest technology and products, and Fenix is no exception. They are bringing their full product range to the show, including everyday lighting, EDC flashlights, medium to large flashlights, tactical service flashlights, outdoor search flashlights, headlamps, and more, as well as related accessories. In addition to already released products, they are also unveiling the newly awarded CL26R camping light (soon to be launched), which recently won the “Best Outdoor Gear of the Year” award at the China Outdoor Industry Annual Awards, along with several innovative headlamps and flashlights.
[CL26 Display Video Link: https://v.qq.com/x/page/h0811a8eoyf.html]
Rechargeable & replaceable battery, lightweight trail running headlamp HL18R
One of the new products: Fenix LR40R
It’s worth mentioning that Fenix has launched the eye-catching collector’s edition colorful titanium alloy EDC flashlight E16Ti this year. With its vibrant colors, compact size, and sleek design, it’s perfect as a gift for a girlfriend, boyfriend, or as a personal collectible.
One of the new products: E16Ti in one of its two available color options
Authorized Brands
Those familiar with the Fenix brand know that it is an independently owned brand under Shenzhen Tronly. But in addition to Fenix, there are three other authorized brands—Germany’s top-tier military gear Tasmanian Tiger, Germany’s professional outdoor backpack brand Tatonka, and the outdoor knife brand Ruike.These three brands will also make a grand appearance at the same booth as Fenix.
As a genuinely German military equipment brand, Tasmanian Tiger’s precision, practicality, and combat-ready design have earned it a strong following among military and law enforcement users.
Germany’s top-tier military gear Tasmanian Tiger
Tatonka comes from Germany, a country known for precision and high quality.With over 20 years of backpack design experience, every Tatonka backpack features a high-performance carrying system that is tough and durable, capable of handling all kinds of outdoor scenarios.
Germany’s professional outdoor backpack brand Tatonka (Tatonka)
Ruike produces sharp, reliable outdoor knives using premium steel to enhance people’s outdoor living quality. Currently, the product line mainly includes three types: fixed-blade knives, folding knives, and the “Hermit Series” multi-functional knives, with over twenty products in total.
Ruike (Ruike) makes its global debut at the world’s largest knife show, BladeShow
Food for the soul
In addition to a rich array of exhibits, Fenix has also prepared exciting content. Fenix has invited its strategic partner and founder of “Hiking China,” Xing She Cong Cong (Ma Jun), to share his story of growing from an outdoor newbie to an outdoor influencer. He has been a teacher, a corporate financial manager, and worked for 30 years at the Shenzhen Tax Bureau before retiring.
After retirement, he became the founder of “Hiking China,” further pursuing his outdoor dream: to discover, explore, document, and promote. Currently, “Hiking China” is the most influential and popular WeChat public account in China’s outdoor community, with over 300,000 followers. In 2016, “Hiking China” was awarded the “Best Outdoor Media” at the 11th China Outdoor Golden Rhino Awards by “Outdoor Exploration” magazine and was named one of China’s “Top Ten Most Influential Outdoor Clubs” of 2016 by the 8264 Outdoor Information Network.
Image: Xing She Cong Cong
Xing She Cong Cong has personally led 14 expeditions to the base camps of 8,000-meter peaks. With 10 years of high-altitude trekking leadership experience and dozens of classic trekking routes, his stories about hiking, snow mountains, photography, and his deep love for high-altitude trekking have inspired many outdoor enthusiasts. The routes he developed have become classics in the trekking community. Whether you’re a newcomer or a seasoned trekker, hearing insights from this veteran will make your dreams even more exciting.
Prizes galore
Throughout the 4-day exhibition, Fenix has prepared gifts for visitors every day. Simply pick up a New Year’s fortune slip at the booth and find the corresponding prize to have a chance to win exquisite gifts from Shenzhen Tronly’s four brands.
Join Fenix and earn commissions
At the end of last year, Fenix launched a distributor recruitment campaign on its WeChat mini-program mall, aimed at outdoor guides. Any qualified outdoor guide can become a Fenix distributor and earn commissions on product sales. Interested outdoor guides can visit Booth E1.346 for more information.