The Asia Outdoor Expo unveils a brand-new experience,2019“Ziran Pai”Carnival makes a powerful debut!
Nanjing·Civic Square, a public experience event
“Ziran Pai”Carnival
6on28-30[date missing] makes a powerful debut
Tackling pain points · Facing directlyCend users
As the industry-leading Asia Outdoor Expo, over the past thirteen years it has consistently maintained a core professionalB2Btrade platform positioning in the outdoor sector. However, with the advancement of internet and information technology, the outdoor industry is undergoing tremendous changes.——Traditional agency and distribution models are gradually shrinking, while online marketing and customer acquisition costs have approached or even exceeded offline levels, creating opportunities for brands to engageCend users directly.
Therefore,2019the 14th Asia Outdoor Expo will introduce a brand-new format. While ensuring the continued development of its originalB2BB2B-focused trade show, it is launching aCconsumer-facing, nationwide, large-scale series of experiential carnival events——“Ziran Pai”Carnival. Using the“Asia Outdoor Expo”as a platform and guided by the principle of co-creation and mutual benefit, it will fully leverage the resource advantages of related industry sectors to create aB2B2Cclosed loop in the broader outdoor industry.
The favorable venue and surrounding environment promote an upgrade in the exhibition format
To align with the strategic upgrade of the expo,B2B2Cthe2019“Ziran Pai”Carnival(Outdoor Carnival) has chosen Nanjing, a city that enjoys perfect advantages in terms of timing, location, and human resources, as its inaugural destination. By leveraging the premium outdoor and sports industry resources concentrated annually at the Asia Outdoor Show held in Nanjing every6month, along with the massive foot traffic of professional visitors, seasoned enthusiasts, and local and surrounding city fans who come from all over the country, it has specially selected the professional exhibition venue+— the optimal combination of natural resources.——The event will be held at the Nanjing International Exhibition Center (at the foot of Purple Mountain, by Xuanwu Lake, in a prime downtown location). The National Exhibition Center is the birthplace of the Asia Outdoor Show, and after its upgrade and renovation in2018, it will provide even better hardware and software services for professional trade exhibitions. Events familiar to long-time friends of the Asia Outdoor Show, such as the Purple Mountain Cross-Country Run, road cycling around the mountain, mountain bike test rides, and Xuanwu Lake Loop Runs, will return. In2019, we will further develop the natural resources of Xuanwu Lake, including its water areas and grasslands, bringing water sports, camping, rock climbing, and other activities closer to everyone.
“Ziranpai”Carnival
Creating the most accessible and engaging communication methods for professional brands to connect with the general public
As a healthy lifestyle, outdoor sports have long been deeply rooted in people’s hearts and have become one of the main choices for people around the world for daily leisure, holiday recreation, and travel. According to relevant data analysis, the currently most popular domestic outdoor tourism models are“sightseeing tours,”+“hiking, andorcycling. Light outdoor activities that combine leisure travel with outdoor events feature low participation barriers, high public acceptance, and strong enthusiasm.”Light outdoor activities and a model that combines leisure travel with outdoor pursuits feature low participation barriers, high public acceptance, and strong enthusiasm for involvement.
“Ziranpai”Carnivalwill more comprehensively cater to the psychology, participation, and acceptance of the general public. In the form of a trendy, entertaining carnival, it will incorporate a rich array of healthy outdoor activities, creating connections between the exhibition, brands, and users, activating users, and empowering data.
We invite you to join“Ziranpai”for a one-stop immersive experience at this multi-dimensional outdoor carnival.
Outdoor Tasting Session:Bringing consumers an exceptional shopping experience=with special discount prices,+trusted brands,+and superior quality.
Outdoor Marketplace: Creating brand islands to provide consumers with centralized, immersive experiences of outdoor activities and equipment in outdoor scenarios, stimulating consumption through interest and fun.
Trendy Sports:Making full use of the natural scenery of Xuanwu Lake, the event will set up various outdoor sports experience zones on-site, allowing you to feast your eyes and get hands-on experience at the same time.
Parent-Child Education:“The cultivation of the "Outdoor Second Generation" (literally "second generation of the outdoors") cannot be overlooked.A special parent-child section is designed, offering interactive activities for families, children’s sports programs, and outdoor education projects, allowing children to learn through play and enjoy the outdoors.”The cultivation of family-friendly experiences should not be overlooked. A dedicated parent-child section is specially designed, offering interactive activities for families, children's sports programs, and outdoor education initiatives, allowing kids to learn through play and enjoy the outdoors.
Outdoor Culture:Movies, music festivals, camping,4+2Travel... Experience diverse outdoor cultures and promote a healthy outdoor lifestyle.
2019“Ziran Pai (Unrestrained Tribe)”Carnivalwill be held concurrently with the 14th Asia Outdoor Exhibition. Stay tuned.~Interested friends can follow“Asia Outdoor Exhibition”on WeChat Official Account, and reply“Ziran Fen (Unrestrained Fan)”in the background to join“Ziran Pai”and enjoy more special benefits.
For business cooperation, please call: 025-85262696
Email: asiaoutdoor@outdoorigin.com