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The 14th Asia Outdoor Trade Show joins forces with 260+ brands to make a powerful statement!

Published: 2026-11-08 👁 102 views
Last updated 2026-11-08 — The 14th Asia Outdoor Trade Show makes a strong debut alongside the inaugural “Ziranpai” Carnival, featuring comprehensive upgrades in format, venue, and services. 260+ new and returning brands rally together this summer to unite outdoor power!
The 14th Asia Outdoor Trade Show teams up with 260+ brands to make a bold impact!


The 14th Asia Outdoor Trade Show makes a powerful statement!
Together with the inaugural “Ziranpai” Carnival
A complete upgrade in format, venue, and service~

Supported by 260+ longstanding and new brands
This summer, let’s unite the power of the outdoors!

 
The 14th Asia Outdoor Trade ShowUnder its strategic upgrade, the show will closely revolve around the theme of “Heritage, Adaptation, and Integration,” maintaining its professional B2B trade show positioning for the outdoor industry over the past 14 years, and continuing to be held in Nanjing. In 2019, it fully implements a new development strategy—offline with the Asia Outdoor as the core, supplemented by the “Ziranpai” Fashion Outdoor Carnival; and online, by building an all-industry-chain information service platform for the outdoor sector, organically merging B2B exhibitions with B2C marketing methods. Through a matrix approach across the entire outdoor industry chain, it provides exhibitors with diverse channels to connect with business partners and end consumers.

Asia Outdoor Upgrade: A Celebration for New and Returning Brands

Since the registration opened,by the end of Februarythe 2019 Asia Outdoor Trade Show and the inaugural “Ziranpai” Outdoor Carnival have received260+positive responses from outstanding professional outdoor brands at home and abroad, including many long-term supporters of Asia Outdoor such as: AMEISEYE, BLACKICE, BULIN, CAMSSOO, DEFENSOR, FENIX, FIRE-MAPLE, HI-WALK, KEMPGEAR, MOBI GARDEN, MOUNTOP, OSPREY, LIFE STRAW, PIONEER, REBORNSUN, SALAMANDER, TATONKA, TECTOP, SAMII, Feijiajia, Ruihao, Ruike, Shengyuan, Tahub, and others.
 
Additionally,more than 70new partners who joined the Asia Outdoor in recent years, such as 33000ft, Climashield, HWB, JINGKAI, KLARUS, MAGFORCE, PACELEADER, UZSPACE, Vega punk, YOGALIEBF, Senlin Outdoors, Dujiadi, Jierui, Qingzhuangxing, Senboxiong, Youyang, and more.
 
Whether it's the reunion of veteran brands or the fresh addition of new ones, the Asia Outdoor Trade Show is committed to creating a more professional and enjoyable outdoor “grand party” for the outdoor community.

Venue Upgrade: Advocating a New Outdoor Lifestyle

To align with the implementation of its new B2B2C strategy, the 2019 Asia Outdoor Trade Show returns to theNanjing Xinzhuang International Exhibition Centerin the heart of the city.

From 2006 
——This is where the Asia Outdoor’s journey began!
Exhibition & Experience 
——Here, the exhibition hall seamlessly connects and blends harmoniously with an outdoor park!
Free Nature & Center of City 
——Here, you’ll find mountains, water, forests, a central urban location, and convenient transportation!

Service Upgrade: A Premium and Professional Exhibition & Exchange Platform

The 14th Asia Outdoor Trade Show has upgraded its format, integratingstatic displays / immersive event experiences / targeted matchmaking / awards, centralized exhibition exposure / summits / presentationsinto a multidimensional and comprehensive exhibition experience. It also offers the most professional and customized services to brands, including individualized exhibition booth design and curated event planning during the show.

In addition, AOE has always attached great importance to customer feedback. In 2019, it will strengthen efforts in attracting new visitors, such astourist destinations / sports / fitness / gifts / cultural creativity / trendy brands / trade import and exportand more; at the same time, it will create accurate, efficient, mutually desirable, and enjoyable business matchmaking services for both supply and demand sides.

Upgraded concurrent events spark brainstorming for business opportunities

Key events including the 5th COA Outdoor Summit, the 10th Asia Outdoor Industry Awards, the 2nd China “CHAIN” – Outdoor Industry Supply Chain Strategic Theme Event, and the Outdoor Travel Pavilionwill continue their legacy while innovating —introducing new topics, expanding promotion channels, and uncovering deeper values.

The “Ziran Pai” Outdoor Carnival will significantly enhance immersive interactive experiences and online interactivity, offering richer exhibition opportunities: theOutdoor Tasting Sessionprovides consumers with an exceptional shopping experience; theOutdoor Marketoffers immersive sports and equipment experiences in outdoor scenarios. Other highlights include movies, music festivals, camping, 4+2 travel... a diverse array of outdoor culture; various outdoor sports experiences / family activities / camp education......

Brand Messages

As a loyal partner of AOE, MobiGarden expresses heartfelt anticipation for the 2019 Asia Outdoor Exhibition and Carnival events:

For over a decade, the Asia Outdoor Exhibition has made tremendous contributions to the development of China’s outdoor industry. As a long-time friend for fourteen years, MobiGarden is delighted and honored to participate in the 2019 Asia Outdoor Exhibition and carnival events, gathering joyfully together with outdoor enthusiasts.
– MobiGarden Baoke

The 2019 Asia Outdoor Exhibition has introduced the Carnival event for the first time. The deep outdoor experience will enrich the traditional static exhibition format, creating direct opportunities for brands to engage with precise users, which is highly anticipated.
– Osprey Ren Mo

The Asia Outdoor Exhibition has consistently strived to build a professional exhibition platform integrating product display, market expansion, and trade negotiations, aiming for a win-win situation for both brands and fostering steady industry progress. Reflecting on the 2018 show, let’s hear what exhibitors think about the event:

We have been exhibitors since the inception of the Asia Outdoor Exhibition. AOE is a very important event, so we have always followed it. Every year, many old friends come, along with professional visitors and enthusiasts for exchange. Therefore, I believe AOE is a very good exchange platform.
– Kailas Zhong Chengzhan

As a long-time friend of the Asia Outdoor Exhibition, every summer, Explorer comes to Nanjing, to the AOE exhibitions. I hope the event can further drive the development of China’s outdoor industry, better lead the outdoor lifestyle of the Chinese people, and also wish that the Asia Outdoor Exhibition, like Explorer, keeps on innovating, exploring, and forging new paths.
– TOREAD Cai Yingyuan

The Asia Outdoor Exhibition is actually a big party in the outdoor industry. Many professionals and brands attend, and the event is where I meet many friends. The role of the Asia Outdoor Exhibition is not only to showcase our brand to industry insiders, but the last two days are also open to the public. Through interaction, we can directly gain insights into their product needs, which is a fantastic direction.
– SCALER Zeng Hua

The Asia Outdoor Exhibition has been in the Chinese market for 13 years, and Northland has participated for 13 years as well. During these 13 years, we have grown together with the exhibition. Over this period, AOE has remained true to its original mission, continuing to deeply invest and refine itself in the outdoor field.
– BCSports Baoshengnan

PrimaLoft is honored to participate in the Asia Outdoor Exhibition for the fifth time. We are a material brand, and the Asia Outdoor Exhibition is extremely important to us. Through the event, we can meet customers, discuss products for the next year, and help our clients promote their styles to exhibit-goers more effectively.
——PrimaLoft Jochen Lagemann

At this Asia Outdoor Exhibition and Asia Bike Exhibition, Shimano has brought its latest Full Drive System, designed for outdoor and cycling enthusiasts across various disciplines, allowing them to experience the joy of sport bikes. Meanwhile, we also aim to convey the healthy lifestyle philosophy of sport cycling to consumers. Shimano is committed to providing superior products and excellent experiences during everyone’s journey from unfamiliarity with sport bikes to becoming passionate about them.
——Shimano Qiao Yi

Registration is still open and heating up!!!
Booth arrangements are now open for registration!
Prime booth locations are available on a first-come, first-served basis~

The 14th Asia Outdoor Exhibition
June 27–30, 2019
Nanjing (Xinzhuang) National Exhibition & Convention Center
The “Ziran Pai” Outdoor Carnival will be held concurrently
For more highlights, please visit the “Asia Outdoor Exhibition” WeChat official account

 

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