A dreamscape of green in Xiantao is about to "go red"

The pursuit of a better life for people across the nation is our goal. With a super cultural tourism IP, we celebrate the 70th anniversary of the founding of the People’s Republic of China. The pioneer of innovation in Hunan’s television scene — Hunan Urban Channel, leveraging the Mango media ecosystem, partners with top global cultural tourism destinations to form the Mango Urban Cultural Tourism Promotion Alliance. Making its first statement, it vigorously rolls out the “I’m the Most Popular Globally” series of themed events, globally promoting the first cultural tourism area on the Jianghan Plain — Hubei Xiantao’s Dreamland Water Town.

On February 28, the first “I’m the Most Popular Globally” — Mango Urban & Xiantao Dreamland Water Town Cultural Tourism Alliance Global Promotion Conference was held at Hunan Broadcasting System. Leaders from the Xiantao municipal government, the scenic area, as well as representatives from major travel agencies in both Hunan and Hubei provinces attended. Media outlets such as Hunan Urban Channel, Hubei Economic TV, Xiantao TV, NetEase, Sina, Tencent, China News Service, and Lvmama all covered the event.

At the promotion conference, the Mango Urban Cultural Tourism Alliance and the scenic area, based on the major development of cultural and tourism integration, signed a deep cooperation agreement to jointly promote high-quality tourism as a fundamental way for people to enjoy a better life.

Centered around the theme of “Xiantao’s Delicacies, the Village Chief’s Invitation,” the “I’m the Most Popular Globally” event will offer an immersive experience of the unique Jianghan folk culture and the idyllic pastoral life of Dreamland Water Town through three major segments: the “Global Most Popular Village Chief (or Island Chief) Selection,” the “Global Most Popular Fish King Banquet — A Live Broadcast Across Two Lakes,” and the “Decades of Popularity — Village Chief Forum for the 70th Anniversary of the Founding of the Nation.”

Of particular note, on April 28, the Global Most Popular Fish King Banquet will make a grand televised live debut. At that time, renowned chefs from around the world, together with home cooks, will present a dazzling array of fish-cooking battles bursting with flavor. The scenic area’s world record-holding largest steamer will steam a magnificent hundred-pound Fish King on-site, treating thousands of visitors from across the country to a delicious feast.

Meanwhile, Li Rui, the nationally beloved “village chief” from the hit show Dad, Where Are We Going?, also appeared at the promotion conference to lend his support. Together with leaders from the Xiantao municipal government, Hunan Urban Channel, and the scenic area management, he unveiled the event’s “Golden Key,” officially launching the “Global Most Popular Village Chief” selection contest and extending a warm invitation to the public to come to the fairy-tale-like Dreamland Water Town and make their C-position debut as the Global Most Popular Village Chief.

The Dreamland Water Town tourism complex spans over 5,000 acres, built upon the original 10,000-acre water-bound metasequoia forest of Xiantao’s Zhaoxixiang Forest Farm. It takes “culture” as its soul, “forest” as its spirit, “agriculture” as its foundation, and “water” as its vein, highlighting a plains water-town culture themed around “nostalgia” and recreating traditional pastoral scenes. The scenic area includes ten distinctive functional zones such as Lotus Pond Village, Rural Wetlands, Qinzhouchabian, and a Luxury Wilderness Camping Area, featuring twelve major tourism highlights including the Water Forest, Ninety-Five Steamed Dishes, and the Forest Wellness Hot Springs, marking a groundbreaking project for tourism on the Jianghan Plain.

Currently, the scenic area has completed and opened to the public Lotus Pond Village, Rural Wetlands, Qinzhouchabian, the water recreation zone, the Starry Sky Tent Camp, the Boutique Hotel, and the Container Hotel, with the facial recognition system further enhancing visitor comfort. In 2019, the Agricultural Disney, Joy Restaurant, and Forest Wellness Hot Springs will successively open, along with unique nighttime experiences such as private party rooms, art bars, and starry sky campsites. The scenic area has become a year-round destination suitable for all ages and interests.

It is reported that the scenic area will also host the first China Rural Music Festival in the second half of the year, continuously enhancing its cultural quality, enriching visitors' cultural experiences, and gradually building itself into a tourism complex of international standards.