It’s finally here!The first ever Changdu Ranwu·Laigu Ice and Snow Festival of the 2019 “Winter Tour Tibet” campaign grandly opened...

       Changdu is located in eastern Tibet, the heartland of Kham culture, within the Three Parallel Rivers area (Jinsha River, Lancang River, and Nu River), and is a key passage along National Highways 317, 318, and 214 into Tibet. The region boasts outstanding people, beautiful scenery, abundant resources, profound cultural heritage, and vibrant ethnic customs. It features both spectacular natural landscapes and rich Kham and Tea Horse Road cultures, making it a uniquely charming tourist destination on the snowy plateau. The “Ranwu-Laigu Glacier National Park” is one of the well-known attractions in Chamdo, combining the serene beauty of Ranwu Lake—the largest lake in eastern Tibet—with the majestic splendor of Laigu Glacier, one of the world’s three greatest glaciers.It also showcases the pastoral charm of Laigu Village, reputed to be China’s most picturesque village. With a perfect blend of stunning, graceful, rugged, and beautiful scenery elements, the area leaves every visitor enchanted and full of praise.

       Changdu is situated in eastern Tibet, the core area of Kham culture, within the convergence zone of the three great rivers (Jinsha, Lancang, and Nujiang). It lies along the essential routes of National Highways 317, 318, and 214 leading into Tibet. The region is known for its exceptional people, breathtaking landscapes, rich resources, deep cultural roots, and colorful ethnic traditions. It offers not only magnificent natural scenery but also profound Kham culture and Tea Horse Road heritage, making it a uniquely captivating tourist spot on the snowy plateau. The “RanwuLaigu Glacier National Park” is one of Changdu’s renowned attractions, featuring the tranquil beauty of Ranwu Lake—the largest lake in eastern Tibet—alongside the awe-inspiring presence of Laigu Glacier, one of the world’s three major glaciers.It also presents the idyllic rural charm of Laigu Village, widely regarded as China’s most scenic village. With a complete array of stunning, graceful, rugged, and beautiful landscape elements, the park leaves all who visit utterly enchanted and full of admiration.

       On March 25, amid the snow-blanketed landscapes of the Ranwu LakeLaigu Glacier scenic area, the 2019 “Winter Tour Tibet” First Changdu RanwuLaigu Ice and Snow Festival kicked off to the sounds of traditional Kham songs and dances.

       Themed around celebrating a harmonious and beautiful life in the new era and commemorating the 60th anniversary of democratic reform in Tibet, this year’s RanwuLaigu Ice and Snow Festival fully showcased the spirit of unity and collective progress toward prosperity among the people of Changdu.

       At the opening ceremony, the People’s Government of Chamdo City signed six cooperation agreements with tourism enterprises including the Tibet International Tourism Culture Investment Group Co., Ltd., laying a solid foundation for the further development of the Ranwu LakeLaigu Glacier scenic area.

       The activities of this ice and snow festival included ethnic song and dance performances, cultural art and scenic corridor exhibitions, Kham specialty product fairs, the “Shake Ranwu” TikTok Challenge, the Zhuo Zhuo Kham Bonfire Party, and a rock climbing experience competition. These events attracted widespread participation from numerous tourists and helped more media outlets and visitors learn about Changdu’s folk culture and tourism resources.

       During the ice and snow festival, accommodations in Baxoi County and Ranwu Town were in extremely high demand, with hotels and guesthouses fully booked well in advance. By hosting this ice and snow festival, Changdu City significantly promoted its “Legendary ChangduZhuo Zhuo Kham” tourism brand, enhanced the visibility of its tourism offerings, and successfully achieved the goals of generating momentum through the event and attracting visitors through that momentum.