Fun-sharing session by South African Tourism unlocks "The South Africa You Didn't Know"

On March 26, South African Tourism collaborated across industries with fashion outdoor brand KOLON SPORT, bone conduction headphone brand AFTERSHOKZ, and American bicycle brand SPECIALIZED, hosting an event at Beijing's Dongzhimen 56 Creative Park. The session provided travel lovers and media friends with a distinctive exploration of South Africa, revealing "The South Africa You Didn't Know."

Fun and unique experiences bring you closer to the Rainbow Nation

With the theme "The South Africa You Didn't Know," the entire venue was adorned with rich South African elements, inspired by the vibrancy and passion of the Rainbow Nation.

The organizers divided the space into multiple interactive zones, allowing attendees to fully immerse themselves in South African culture even before the sharing session began.

By following the layout of the South African map, visitors could scan QR codes to access the Zhihu platform and uncover lesser-known South African trivia; they could collect postcards about South African facts and mail them to their future selves from the venue; or even wear AFTERSHOKZ (Shokz) headphones to hear the sounds of nocturnal insects and savannah wildlife chewing in the quiet of the South African night. Thoughtfully crafted desserts shaped like various South African animals brought plenty of fun, and attendees also enjoyed a trivia competition that added a lively atmosphere to the event. Here, you’re sure to experience the multifaceted culture of South Africa.

Let go of old perceptions and experience South Africa through a new lens

The "The South Africa You Didn't Know" sharing session invited Ms. Chen Xiaoyan, Marketing and PR Manager of the South African Tourism Beijing Office, to deliver opening remarks. She shared touching and inspiring real-life stories from the Rainbow Nation, and encouraged guests to visit South Africa to experience the unique emotions each journey brings.

The event also featured six experts and influencers from various fields who presented unique perspectives on South Africa through architecture, history, sports, music, and more, making the audience feel as if they were immersed in the colorful culture of the country.

Renowned architect Mr. Tong Yong guided us through uniquely characteristic South African architecture, showing how art can become a home for the spirit; travel expert Mr. Jin Xiaoxu, who has visited Africa over 30 times, shared his personal insights on South Africa as a nation where the wild, nature, and luxury blend seamlessly; rugby player Mr. Shan You and marathon enthusiast Ms. Yu Cha, who has traveled to all seven continents, showcased the excitement and beauty of legendary South African sporting events; and Mr. Zhao Fan, China’s first holder of the prestigious WSET Diploma Level 4 in wine and spirits, introduced the distinctive wine culture of South Africa, sharing the pleasure of life in the country.

Mr. Hu Xiaofei, renowned host of the "Flying Fish Show," musician, and initiator of the "Picnic Project," made a closing appearance. He took the audience on a journey with a piece of jazz music from South Africa, recounting his unique travel experiences from 10 years ago and introducing the wonderful outdoor lifestyle of "Safari."

Throughout the sharing session, you’ll experience a refreshingly different atmosphere, with engaging speakers and prizes from fashion outdoor brand KOLON SPORT, bone conduction headphone brand AFTERSHOKZ, and American bicycle brand SPECIALIZED that repeatedly brought the event to a crescendo.

In South Africa, you can not only go on safari in the vast grasslands, chase wildlife, or swim with great white sharks in the ocean—you’ll also find modern cities, vibrant cultures, and breathtaking natural landscapes waiting to be discovered. Leave behind your old impressions of South Africa and rediscover this Rainbow Nation. The South Africa you didn’t know has even more surprising facets to unveil.