Let technology lead the sports trend—The Swiss X-BIONIC brand's media and fan meet-up was successfully held in Beijing!
On March 24, 2019, the globally renowned tech-fashion sports brand X-BIONIC, in collaboration with Sanfo Outdoor and Beijing Lvxingshu Outdoor Products Co., Ltd., successfully held the X-BIONIC brand media and fan meet-up at the headquarters building of Sanfo Outdoor in Beijing.
The X-BIONIC brand was established in 1998, developed by Switzerland’s X-Technology company and manufactured in Italy. In just 20 years, it has redefined high-end sportswear, becoming the choice of professional athletes, sports enthusiasts who pursue professionalism, and high-end individuals who value the quality and taste of sports.
At this brand meet-up, key guests such as Bodo Wilhelm Dr. Lambertz, founder and chairman of the board of X-BIONIC, Mr. Par Westerlind, CEO of the brand, and Zhang Heng, CEO of Sanfo Outdoor, were all present. The event announced that X-BIONIC will upgrade its product technology to version 4.0 in 2019, and highlighted its newly upgraded core technologies: the 4.0 version of the dynamic thermo-siphon patented temperature control technology and the new retinal high-precision knitting patented technology.
(Bodo Wilhelm Dr. Lambertz, Founder of X-BIONIC)
Starting January 1, 2019, Sanfo Outdoor’s subsidiary (Beijing Lvxingshu Outdoor Products Co., Ltd.) officially became the general agent for X-BIONIC in China. At the same time, Sanfo Outdoor will engage in in-depth discussions with X-BIONIC on production, sales, promotion, and other projects, aiming to promote the application of the X-BIONIC brand and its technology in more fields.
(Zhang Heng, Founder of Sanfo Outdoor)
At the meet-up, Qi Xia, General Manager of Beijing Lvxingshu Outdoor Products Co., Ltd., showcased the 2019SS spring/summer new collection featuring X-BIONIC’s newly upgraded technologies to the attending guests, media, and fans.
General Manager of Lvxingshu: Qi Xia
At the end of the meet-up, the attending guests answered questions from the media and fans regarding the brand, products, collaborations, promotions, and more, giving everyone a better understanding of the X-BIONIC brand.
After the event, sports enthusiasts were organized to participate in a 5-kilometer experience run in the Olympic Forest Park, perfectly combining technology with sports.