Exhibition | Diverse categories, cross-industry channels, ISPO SHANGHAI countdown 100 days to go!

The summer sports extravaganza in Shanghai, a cross-industry trade platform,ISPO Shanghai 2019—the Asia (Summer) Outdoor & Fashion Trade Showwill be heldfrom July 5–7at the Shanghai New International Expo Centre!

Core outdoor brands return, revitalizing channel resources

In 2019, ISPO Shanghai will continue to uphold the core concept of diverse sporting categories, with “Outdoor Returns” as this year’s key development focus. It will gather leading outdoor brands and open up multiple outdoor market channels. Currently, core outdoor brands such as Fire-Maple, UTO, and Tittot have confirmed their participation in ISPO Shanghai 2019. In addition to traditional channel buyers, the event also invites new and cross-category channel buyers, including shopping malls, outlets, high-end supermarkets, fashion buyers, e-commerce platforms, tourism companies, educational institutions, baby and child product distributors, corporate group buyers, and more.

During the exhibition, ISPO will also collaborate with the Shanghai Outdoor Alliance and surrounding club alliances to invite outdoor guides and club managers for a mid-year gathering, creating a communication platform between brands and clubs through various activities.

Outdoor lifestyle aesthetics, showcasing the charm of outdoor living

ISPO promotes the new trend of outdoor living in 2019, allowing the public to experience the joy of outdoor life and making outdoor living and sports part of everyday lifestyles. ISPO Shanghai will bring together equipment and apparel from major brands to create an experiential, immersive outdoor aesthetics exhibition area that integrates activities, experiences, and displays. It will showcase the full spectrum of “outdoor aesthetics” from travel, daily life, dining, entertainment, and more, breaking the outdated image of outdoor sports and attracting young trendsetters to join the outdoor movement. ISPO will customize creative content and promotional materials for participating brands, leverage integrated media resources for comprehensive exposure, and advocate for an outdoor lifestyle, attracting more enthusiasts as well as cross-industry retailers and distributors.

ISPO x Tmall Sports & Trend Festival: Star-studded runway show ignites the crowd

In 2019, ISPO’s strategic cooperation with Tmall will deepen further, continuing the launch of the Sports & Trend Festival. Well-known sports brands will showcase their latest product lines through both the offline ISPO platform and the online Tmall platform. This year, three major runway shows—Outdoor Sports, Urban Functionality, and Snow & Ice Experiences—will electrify the event. Additionally, online audiences can participate via live streaming.

Partnering with LULULEMON to promote a healthy lifestyle

The high-end sports lifestyle brand lululemon is committed to fostering a community culture that promotes and leads a healthy way of life. This summer, lululemon joins forces with ISPO, which shares the same goal, to host a variety of sports experiences and courses during ISPO Shanghai 2019, encouraging more people to make sports a lifestyle.

Comprehensive Fitness Experience Zone blends experience with commerce

ISPO Shanghai will debut a brand-new Comprehensive Fitness Experience Zone this year, teaming up with MaruBoat Sports Events to gather renowned fitness equipment brands such as CLUSTER and Concept2, creating a more lifestyle-oriented and relaxed fitness experience space. The zone will also invite marketing and procurement decision-makers from major gyms and sports goods/facility stores in East China to visit in groups and participate in a dedicated fitness channel business matchmaking session. From June 28 to July 7, ISPO will also collaborate with sports shops, venues, clubs, and others in the Yangtze River Delta and surrounding areas to launch the ISPO WEEK Sports Week, integrating online and offline elements. Core consumers and seasoned enthusiasts are invited to join the ISPO Sports Lifestyle Festival.

Diving Zone

With an increasing number of diving enthusiasts falling for the “blue addiction,” the diving industry in China has entered a phase of rapid development. This year, the Diving section at ISPO Shanghai 2019 is fully launched, in a powerful collaboration between ISPO and ADEX (Asia Dive Expo) China, which boasts 22 years of history, to introduce new ways to enjoy water sports. The diving zone will feature diving equipment and accessories, wetsuits, diving training institutions, diving service providers, dive resorts, and travel destinations. The zone will also host a variety of engaging activities, including an Ocean Film Festival, diving travel and destination sharing sessions, professional diving equipment lectures, fish and marine life identification workshops, underwater photography classes, and equipment testing.

Cool off this summer, as snow and ice arrive

Summer isn’t just about water sports. For the first time, the Shanghai exhibition will feature a Snow & Ice Club exhibition area, collaborating with numerous ski clubs to engage directly with East China audiences and broaden sales channels for winter sports brands. Premium ski travel destinations will be promoted on-site, offering more travel options for southern sports enthusiasts and driving destination development, enabling interaction between destinations and visitors. In addition, leveraging its upstream and downstream resource advantages, ISPO’s self-media will promote the featured destinations comprehensively, attracting more skiing enthusiasts to the exhibition for interactive experiences.

ISPO Retail Academy returns with new insights

The ISPO Academy first entered China in 2013, focusing each year on hot topics and sharing and disseminating industry information, knowledge, and creativity from multiple perspectives and dimensions. In 2019, the “ISPO Academy · Retailers’ Training Class” will reopen during ISPO Shanghai 2019. It will invite domestic and international sports, fashion, and outdoor retail experts to share insights on managing multi-category hybrid stores and attracting younger demographics, as well as providing practical experience in visual merchandising, product selection, and marketing planning.

Continuing to build a multi-channel business matchmaking platform

During the exhibition, ISPO will continue to set up dedicated multi-channel business matchmaking sessions, featuring four matchmaking events: e-commerce platforms, department stores, dealers, and new channels. Both pre-event and on-site appointments are accepted, creating an effective communication platform for all parties, targeting potential suppliers, and accumulating diverse cooperative resources.

Whether you’re a channel buyer or a sports enthusiast, the supply-demand matchmaking and on-site activities will allow you to experience the outdoor lifestyle aesthetics and diverse sporting lifestyles advocated by ISPO.