New traffic portal | Nanjing Sports Industry Federation + Nanjing Radio & Television Maomao jointly boost the 2019 Asia-Pacific Outdoor Show ...

Here’s our plan for the 2019 Asia-Pacific Outdoor Show:

Transform the “exhibition” into a 365-day industry event “scene.”

Combine traditional offline exhibitions with the internet to create an exhibition that never ends.

       From June 20–23, 2019, the Asia-Pacific Outdoor Show will open a four-day offline exhibition at the Nanjing International Expo Center; in addition, the Asia-Pacific Outdoor Show is about to launch a 365-dayonline exhibition, forming an integrated offline + online model with mutual empowerment and dual-driven development.

       Nanjing Ningfei Company, as a member unit of the Nanjing Sports Industry Federation, recently connected efficiently with Nanjing Radio & Television Maomao—executive director unit of the Nanjing Sports Industry Federation—through the federation’s platform and the collaborative interaction among its member enterprises. A long-term, in-depth cooperation model has been established for the 2019 Asia-Pacific Outdoor Show. At that time, Nanjing Radio & Television Maomao will collaborate with media integration service platforms across 15 provinces and 22 cities to build the online exhibition for the Asia-Pacific Outdoor Show and provide sales channels for exhibitors.

       Established in July 2016, the Nanjing Sports Industry Federation is responsible for coordinating various sports industry resources at the city level in Nanjing, promoting collective development, strengthening the sports industry, and accelerating Nanjing’s goal of becoming a hub for Asian sports and a globally renowned sports city.

       Since its establishment, it has been committed to revitalizing urban sports resources, innovating the development of the sports industry, intensifying the integration of sports industry, platforms, and domestic and international resources, and building an industry alliance platform based in Nanjing, radiating across Jiangsu, and influencing East China. It gradually breaks down barriers between industries, systems, and regions, achieving shared access to talent, information, and resources within the sports industry, to promote sports consumption, support industrial development, and form large-scale cross-sector, cross-industry, and brand integration.

      The Nanjing Sports Industry Federation builds communication and integration bridges between Nanjing Ningfei Company and Nanjing Radio & Television Maomao, assisting the 2019 Asia-Pacific Outdoor Show, upgrading exhibition services, and providing solutions to exhibitors’ pain points.

1. Fragmented traffic. Fierce competition has led to the emergence of various large and small traffic pools, and overly fragmented information, causing traffic to be widely scattered.

2. High customer acquisition costs. With limited traffic, advertisers are forced to raise promotion prices to compete, and platform advertising costs continue to rise, increasing brand customer acquisition expenses.

3. Low conversion rates. Due to the above reasons, along with a lack of precise promotion, brand product conversion rates remain low.

       To help brands better address these pain points, the 2019 Asia-Pacific Outdoor Show not only invites high-quality professional visitors to the exhibition site for face-to-face exchanges with brands to facilitate trade partnerships but also builds an online exhibition to provide sales channels for exhibitors and offer multi-angle promotional opportunities for brands.

1. Strong brand influence of Nanjing Radio & Television. Nanjing Radio & Television Maomao New Media Co., Ltd. was established under the national call to vigorously develop new media and promote media integration. It enjoys positive promotional effects, aiding user recognition and memorability.

2. Precise users in 22 cities. Relying on its independently developed new media platform—“Zai Nanjing” APP—and launching the “Zai Chengshi” series of new media integration models in 2016, Nanjing Radio & Television Maomao’s media integration service model now covers 22 cities across 15 provinces nationwide. While consolidating mainstream public opinion, it precisely serves local users.

3. Extensive social resources. Adopting a “platform + industry” integration model and a “GBC” (Government + Business + Consumer) cooperation approach, Nanjing Radio & Television Maomao fully integrates resources from government organizations (G), business participants (B), and the general public (C), unifying economic and social benefits while using diverse communication methods to promote across various cities.

       Expanding brand promotion reach and influence through the “online exhibition.”The online exhibition offers scalability and cross-industry integration capabilities, serving as an upgrade, effective supplement, and innovative development of the offline exhibition. Based on the deep cooperation between the Asia-Pacific Outdoor Show and Nanjing Radio & Television Maomao, Nanjing Radio & Television Maomao will link up its 22-city service apps to create a dedicated “online exhibition” section for the Asia-Pacific Outdoor Show, showcasing the latest updates and exhibitor information to users in real time. This not only expands the exhibition’s influence but also promotes brand image and boosts brand awareness.

       Online-offline synergy to drive exhibition traffic.Before the show, Nanjing Radio & Television Maomao will invite popular radio hosts to promote the exhibition online and organize on-site check-in activities with giveaways to generate buzz and attract more visitors. During the two public days (June 22–23) following the Asia-Pacific Outdoor Show, brands will have the opportunity to engage directly with more end consumers. Meanwhile, various on-site activities will encourage greater public participation in outdoor sports.

 

      Asia-Pacific Outdoor Show exhibitors enjoy free platform entry fees, expanding sales channels and improving resource conversion rates.In 2019, exhibitors at the Asia-Pacific Outdoor Show can join the “self-operated malls” on 22-city apps such as “Zai Nanjing” and “Zai Hangzhou” under Nanjing Radio & Television Maomao. This allows products to reach precise users more quickly and effectively, uncovering more potential customers and increasing product sales conversion rates.

       Relying on the media resource platform of Nanjing Broadcasting and Television’s Maomao, Nanjing Ningfei Company not only injects new momentum into the 2019 Asia-Pacific Outdoor Show, but also expands promotional channels for exhibitors and provides brands with an in-depth, comprehensive platform for advanced development. In addition, the Nanjing Ningfei team continues to explore more high-quality platforms, striving to elevate the integration of resources for the Asia-Pacific Outdoor Show to new heights. They actively build bridges for exhibitors to facilitate information exchange, customer sharing, resource pooling, and market co-construction, offering long-term, in-depth services such as media promotion and business cooperation.

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