InterContinental Hotels & Resorts Launches 2019 Brand Video

Embrace a New Perspective, Discover a New World 

April 201916, Shanghai, China) InterContinental Hotels & Resorts today officially launched its brand-new 2019 brand video, “Embrace a New Perspective, Discover a New World.” The film, starring brand ambassador — acclaimed singer, actor, and director Alec Su — takes global guests on a journey to explore the brand’s 200th hotel worldwide, the InterContinental Shanghai Wonderland, from fresh angles, experiencing its unique architectural design as an engineering marvel and enjoying a rich travel experience of “living life to the fullest” alongside unforgettable memories.

Alec Su’s life attitude of constantly embracing new challenges is undoubtedly the ideal personification of the core message of “Embrace a New Perspective, Discover a New World.” His insightful reflection, “Only by changing your perspective can the world offer you more possibilities,” perfectly encapsulates his personal journey: from being a household-name idol group singer in his youth, to becoming a versatile and accomplished actor in both film and television, then evolving into a critically acclaimed director, and now captivating audiences as a beloved “class teacher.” Alec Su has transformed himself time and again, setting off on new journeys and encountering new versions of himself.

The newly opened InterContinental Shanghai Wonderland also resonates perfectly with Alec Su’s life philosophy. As the brand’s 200th hotel globally, it defies the conventional architectural concept of reaching ever upward and instead explores the realm of building space 88 meters underground in an abandoned quarry, offering luxury global travelers a distinctive travel experience from this unprecedented vantage point.

InterContinentalHotels & ResortsBrand ambassador Alec Su and panoramic view of InterContinental Shanghai Wonderland

As a leading global luxury hotel brand, InterContinental Hotels & Resorts has been dedicated for over 70 years to crafting captivating travel experiences that embody the brand essence of “Live the InterContinental Life, Go Beyond.” With 200 uniquely styled InterContinental hotels around the world, the brand offers 200 different ways of seeing the world. A collection of globally renowned historic hotels adds further depth to the experience, including former royal palaces and luxurious private residences that have witnessed countless legendary stories. These properties allow guests to encounter the world’s endless possibilities in unconventional ways. For instance, Grace Kelly and Prince Rainier III of Monaco fell in love at first sight and became engaged during the 1955 Cannes Film Festival at the InterContinental Carlton Cannes, which even commemorated the moment with a suite named after Grace Kelly. The InterContinental Shanghai Ruijin, located in downtown Shanghai, was formerly the century-old “Ruijin Guesthouse.” In 1927, Chiang Kai-shek and Soong Mei-ling held their engagement ceremony in the Rose Hall and made it their residence in Shanghai. After the founding of the People’s Republic of China, Chen Yi, the first mayor of Shanghai, used Building No. 1 of the Ruijin Guesthouse as his office. In August 1963, Martin Luther King Jr. wrote his famous “I Have a Dream” speech at the InterContinental Washington D.C. - The Wharf.

To make the concept of exploring the world from multiple perspectives more tangible, since 2016, InterContinental Hotels & Resorts has organized diverse cultural activities across global destinations to share the brand philosophy — “Live the InterContinental Life, Go Beyond.” By inviting highly representative local figures — whether literary giants, academic leaders, or art pioneers — the brand shares their fascinating insights and stories about the destination’s culture and charm, inspiring travelers to break free from conventional thinking and embark on holistic sensory journeys.

Travel the world, enjoy life. Scan the QR code below to watch the new brand video and discover your own InterContinental Life with Alec Su.

For high-definition video files and more stunning photos, please visit:

Baidu Netdisk:https://pan.baidu.com/s/1OjI9ROyivh7LYr1ImkmiZg  

Extraction code: knn6  

Editor’s Note

About InterContinentalHotels & Resorts

With over 70 years of heritage and outstanding market insight, InterContinental Hotels & Resorts is committed to creating captivating travel experiences that reflect the brand essence of “Live the InterContinental Life, Go Beyond.” The brand is dedicated to delivering international sophistication through discreetly deluxe service and exceptional in-room amenities, but what truly sets InterContinental apart is its sincere and personalized guest care. Our unique InterContinental Ambassador Programme and the prestigious InterContinental Executive Club provide VIP guests with a range of signature services. InterContinental Hotels & Resorts introduces travel-loving guests to the unique character of each city, inspiring them to embrace authentic local culture, enrich their lives, and broaden their horizons. For more information, please visit www.intercontinental.com.