MBC, ZANONE | ZENONE join the Asia-Pacific Outdoor Exhibition, bringing you the experience of premium Chinese-made products

In recent years, we've been talking about "consumption upgrading"

From manual toothbrushes → electric toothbrushes

From domestic vacations → trips to Japan, Korea, and Southeast Asia

From Honda cars → BBA (BMW, Benz, Audi)

……

The outdoor industry has also seen a wave of "consumption upgrading"

As well-known outdoor brands have entered the Chinese market one after another

The prices of outdoor gear have also risen accordingly

￥2000+for outdoor clothing

￥1000+for outdoor backpacks

￥1000+for trekking poles

……

Behind the consumption upgrade

there are also many young people who love the outdoors

who like to call themselves"invisible poor"

burdened with mortgages, car loans, and platform debts

drinking the motivational Kool-Aid served by their bosses

"voluntarily" working 996 jobs

while suffering from both financial and physical strain

they also face the high barrier to entry in outdoor sports

Well-known outdoor brand trekking poles that often cost ￥1000+

have deterred many "invisible poor" outdoor enthusiasts

But

enjoying the fun of outdoor activities

should not be a privilege for the few

Chinese trekking pole brandsMBC, ZENONE

is committed to creating high-performance, cost-effective trekking pole products

for outdoor enthusiasts

June 20–23

MBC and ZENONE will also debut their new products at the Asia-Pacific Outdoor Expo

Enjoy the outdoors, say goodbye to stress

Start with an outdoor trekking pole

★ MBC ★

Everyone’s Outdoor Experience

This year, MBC has also introduced a new carbon fiber trekking pole for outdoor enthusiasts. With 99% carbon fiber material, a weight of just 183g, and a folded length of only 37cm, it is priced at just ¥298—offering exceptional value. MBC strives to deliver a professional experience that goes far beyond “entry-level” at an entry-level price. The brand’s philosophy is “Everyone Outdoor,” and they believe that through careful craftsmanship and attention to detail, they can provide outdoor lovers with a better and higher-quality experience.

Copy the Taobao coupon code [￥mJGOYaE29QE￥]

Open Taobao and buy with one click—let’s go off-roading and hiking together

★ ZENONE ★

Walk Steadily, Live Righteously

ZENONE has always been dedicated to creating lightweight, cost-effective trekking poles. This time, they are launching two new models—one in aluminum alloy and one in carbon fiber—that offer clear advantages over international premium brands in terms of weight and packability: the carbon fiber lightweight pole weighs just 99g, while the aluminum alloy model weighs only 140g, and both fold down to a mere 33cm for easy storage. Moreover, the high-tensile pull cord on ZENONE poles uses top-tier industry materials for enhanced safety and reliability; the independently designed tip system allows for easy replacement and maintenance. The handles and wrist straps are ergonomically designed, and ZENONE also offers free custom engraving services along with an 18-month quality guarantee—delivering a worry-free user experience.

Ultra-light Full Carbon Model

Click the image below

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Buy with one click—let’s go off-roading and hiking together

Lightweight Aluminum Alloy Model

Click the image below

↓↓↓

Buy with one click—let’s go off-roading and hiking together

“Walk Steadily, Live Righteously”—starting from the very first step, follow your heart and chase your dreams. This is the philosophy behind the ZENONE brand. ZENONE hopes to provide more high-quality, reasonably priced trekking poles to accompany every adventurer as they climb mountains, cross lakes and rivers, traverse snowy peaks and grasslands, and be the most reliable companion along the sweat- and tear-streaked journey.

In addition to focusing on high-performance, cost-effective trekking poles, MBC and ZENONE are also actively promoting outdoor activities such as hiking. In 2019, ZENONE became the sponsor of the Vibram Hong Kong 100 Ultra Trail Race, the first stop of the UTWT (Ultra-Trail World Tour). MBC has also collaborated with the China Mountaineering Association and university mountaineering clubs for nearly a decade. Furthermore, MBC and ZENONE have built running communities based on their user base to gather more outdoor enthusiasts and better provide Q&A support and event promotion services.

MBC and ZENONE’s commitment to quality and value

makes the dream of owning a professional trekking pole

attainable for everyday outdoor enthusiasts

no longer out of reach

June 20–23, 2019   Asia-Pacific Outdoor Expo

MBC and ZENONE will also showcase their new products

Welcome hiking enthusiasts

to visit their booth in person

Experience the new trekking poles with great cost-performance

Source: MBC, ZAN ONE | ZENONE

Asia-Pacific Outdoor ExhibitionRegistration is now open,

June 20-23, 2019, Nanjing International Expo Center

Scan the QR code to join nowAsia-Pacific Outdoor Exhibition!

Exhibition hotline

TEL: 025-86891013, 025-86891506

025-86891551, 025-86891519

Visitor hotline

TEL: 025-86891507

E-mail: sunnycao@nfexpo.com