Seize opportunities and connect with resources—The Cross-border E-commerce Special Session at the Asia-Pacific Outdoor Show facilitates Chinese outdoor brands going global...

Are outdoor enterprises suitable for developing cross-border e-commerce?

Under the new international and domestic economic landscape, cross-border e-commerce canbreak geographical barriers, find distributors for traditional businesses globally, expand sales channels, and better help traditional enterprises explore emerging international markets, opening up new blue oceans.

Developing cross-border e-commerce is not about following trends—enterprises should assess their actual situations, start from cost considerations to determine which business lines are suitable for e-commerce, and look at the market to understand if there's an overseas demand for their products. From this perspective, most outdoor enterprises are well-suited for cross-border e-commerce development.

Therefore, in 2019the Asia-Pacific Outdoor Showduring the exhibition period (June 20–23 at Nanjing International Expo Center), in response to the Belt and Road Initiative, specially added a Cross-border E-commerce Special Session Business Matching event themed“Focusing on China’s Outdoor Industry Development and Exploring New Opportunities in Cross-border E-commerce,” including the Asia-Pacific Outdoor Show Cross-border E-commerce Industry Forum, Jiangsu Industrial Belt Zone, and Product Matching Sessionsin three major parts, creating a broad platform for Chinese outdoor brands to go global and promoting the synergistic development of brands and cross-border e-commerce.

This special session business matching event is guided by the Cross-border E-commerce Professional Committee of the Jiangsu E-commerce Association, and enjoys strong support from multiple well-known domestic and international cross-border e-commerce platforms such as Alibaba.com, eBay, Shopee, AliExpress, Wish, Amazon, as well as leading domestic industrial belts in outdoor, sports, and travel goods.

The Asia-Pacific Outdoor Show Cross-border E-commerce Industry Forum will invite industry experts to analyze popular outdoor product categories, predict market trends using data, thoroughly discuss the skills, talent, and management methods needed for cross-border e-commerce operations, and systematically introduce related services. At the same time, it will also highlight and recommend outstanding outdoor enterprises for product presentations and roadshows, helping them achieve precise trade matchmaking.

Brief introductions to some cross-border e-commerce platforms

@eBay Committed to promoting the development of China’s cross-border transaction e-commerce, introducing methods for small businesses and individual users in China to directly sell overseas on the eBay platform, while also gaining an in-depth understanding of market and user needs.

@AliExpressA B2C e-commerce platform under Alibaba targeting overseas buyers, covering 230 countries and regions globally, with key trading markets in Russia, the U.S., Spain, Brazil, France, and others. Its 22 industry categories include everyday consumer goods, and its products are highly favored by overseas consumers.

@Shopee The leading e-commerce platform in the Southeast Asian and Taiwan markets. Shopee provides Chinese sellers with solutions such as its self-built logistics SLS, multilingual customer service, and payment guarantees, enabling sellers to easily reach seven markets: Singapore, Malaysia, the Philippines, Taiwan, Indonesia, Thailand, and Vietnam.

@Wish A mobile e-commerce platform that uses optimized algorithms to collect large-scale data and quickly understand how to offer the most relevant products to each customer, allowing consumers to shop conveniently on mobile devices while enjoying the shopping experience. It has been rated as the best innovative platform in Silicon Valley and the most popular shopping app in Europe and America.

The 2019 Asia-Pacific Outdoor Show hopes to better align with exhibitors' business matching needs and effectively help exhibitors and professional visitors arrange trade cooperation in advance during the show. Feel free to communicate with us at any time to explore new cooperative opportunities together!

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Asia-Pacific Outdoor ShowRegistration is now in full swing,

June 20–23, 2019, Nanjing International Expo Center

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