This is a vast expanse of 600,000 square kilometers, where hundreds of kilometers around are desolate and uninhabited, often referred to as the "last pure land on Earth." The terrain here is high and rugged, with an average altitude of over 4,500 meters, earning it the title "the Roof of the World’s Roof." It boasts countless sacred mountains and lakes, mighty rivers flowing in all directions, vast grasslands, glaciers, hot springs, and geothermal wonders, as well as freely roaming Tibetan antelopes, yaks, and wild asses... This wild land, blessed by nature, captivates off-roaders with its vastness, grandeur, freedom, and magic, drawing them back time and again. From April 6 to May 11, 2019, they measured this land by wheel, collected its breathtaking beauty with their eyes, and endured its extreme environment with their bodies. Twenty vehicles, forty-six people, thirty-six days, and over 17,000 kilometers round trip. Jeep Outdoor "Time Travelers," in collaboration with the Beijing Jeep Wrangler Off-Road Club, held...

The Secret Tibet: Return to Qiangtang activity wrote the most extraordinary chapter in our life journeys.

 A Long-Awaited Journey Back

Some journeys may only happen once in a lifetime, and we were lucky enough to experience it twice. In April 2018, Jeep Outdoor "Time Travelers" and the Beijing Jeep Wrangler Off-Road Club held their first off-road expedition to Tibet. The same April, the allure of Tibet lingered in our hearts. Returning to the Qiangtang uninhabited area, revisiting the month filled with off-road passion, and traveling once more along the Sichuan-Tibet Highway, Xinjiang-Tibet Highway, and Qinghai-Tibet Highway—through Motuo, Mount Kailash, Lake Manasarovar, and the Puruogangri Glacier... From gathering in Beijing on April 6 and setting off toward the dream destination, traversing most of China from east to west, to departing Lhasa for the Qiangtang uninhabited area on April 19, and finally exiting Qiangtang through Xinjiang and returning to Beijing on May 11, this 36-day ultimate off-road adventure showcased the diverse beauty of landscapes and cultures. Yet Qiangtang remained the most captivating. Its beauty was vividly etched in our memories. As we roared across Qiangtang’s rocky trails, amid endless yellow sand, widespread ice and snow, and a barren world where only the howling wind could be heard, our bodies endured the trials of thin air and bitter cold, yet our eyes feasted on undulating snow-capped peaks, scattered pristine lakes, ancient volcanic ruins, and playful wildlife... Faced with the boundless wilderness, our spirits felt open and free, as pure as the flawless blue of the plateau.

 Turning Passion into Reality with Strength

Countless conflicts and upheavals whisper to pioneers, "You cannot withstand the storm." The pioneers respond softly, "I am the storm!" The only constant in the world is change itself, and stepping out of one’s comfort zone often requires great courage. Faced with the routine of nine-to-five city life, Jeepers choose to venture outdoors—the souls of exploration and freedom cannot be confined to cramped office cubicles but should grow stronger through the trials of wind and rain. In the Qiangtang uninhabited area, with temperatures averaging below 0°C, oxygen levels at just 40% of those at sea level, altitude sickness above 5,000 meters, biting dry winds, cloudless sun exposure, sudden snow or rain, and ever-changing weather that makes the journey unpredictable, we pressed forward bravely. Jeep Outdoor jackets, stained with mud and water, witnessed our daily joys and hardships in Qiangtang, accompanying Jeepers through cold and heat, sunshine and storms. Delivering outstanding performance in extreme conditions is Jeep Outdoor’s relentless pursuit, and turning off-road passion into reality with strength is the perfect embodiment of the Jeep spirit.

 All Things Are Alive and Beautiful

Some say Qiangtang is so beautiful that not visiting it in a lifetime would be a lifelong regret. Through the Return to Qiangtang activity, we increasingly came to understand the insignificance and greatness of life, the boundlessness and limitations of freedom. All things are alive and beautiful—the closer you get, the more you revere; the farther you are, the more you yearn. The call of Qiangtang is etched deep into our bones. This uninhabited land is filled with the unknown and challenges, surprises and dangers at every step. With reverence for life and a brave resistance against a mundane existence, conversing with nature and rediscovering the world and oneself is the most beautiful meaning of the Qiangtang journey.