Refresh your wardrobe, choose "Youjia" first!(Gifts at the end of the article)

U-UP is in your hands — embrace freedom of body and mind

June 27-30 @ Nanjing Xinzhuang National Exhibition Center

Youjia Outdoor teams up with the 14th Asia Outdoor Exhibition

Making a grand entrance!

Founded in 2011, Youjia is committed to creating China’s first-ever top outdoor leisure brand “U-UP”. U-UP represents an urban outdoor lifestyle culture focused on fashion and leisure. The name UP symbolizes Youjia’s continuous upward drive—to break boundaries, constantly innovate, and develop more scientific, comfortable, and stylish outdoor gear.

Development Milestones:

In 2011, the brand was established, initially integrating design, R&D, production, and sales. It quickly expanded with direct retail stores in Beijing, Xi'an, Hebei, Shandong, and other locations.

In 2014, a dedicated production base was built, ensuring an annual production capacity of 5 million garments. Also, the direct retail network expanded widely; by 2016, there were over 200 direct retail stores.

In 2019, the brand fully opened its franchise policy. By summer 2020, the number of authorized retail stores nationwide is expected to exceed 500.

Corporate Advantages:

A dedicated production base covering approximately 200 acres with an annual garment output of up to 5 million pieces.

A professional design and R&D team focused on outdoor sports and high-tech functional fabrics.

An outstanding R&D, production, and sales team of over 1,200 members, trained multiple times with strong professional expertise.

U-UP Product Philosophy: The product range covers six major series — skiing, mountain sports, cycling, hiking, camping, and urban outdoor. Not only do they offer a comfortable fit, but they also effectively reduce the burden of outdoor activities.

Advocating the “light outdoor” concept of “outdoor-ready anytime”, the product focus leans toward urban leisure outdoor wear, emphasizing “fashionable outdoor”. It continuously launches outdoor gear that blends functionality with style, leading a fashion revolution in China’s urban outdoor apparel culture.

Striving for perfection and innovation, U-UP adopts world-class manufacturing processes and meticulous material selection. Upholding the principle that “quality is the first key to survival”, the brand aims to become a beloved domestic brand.

Unique three-dimensional tailoring is a highlight of U-UP, interpreting the perfect look for every moment of leisure life with an eclectic sense of trend. It accompanies you across mountains and rivers, and helps you enjoy the romance of a leisurely lifestyle.

Big Giveaway at the End

Number of Winners: 10

Draw Time: 14:00, May 29

Prize: One piece of Youjia’s 2019 Spring/Summer New Outdoor Printed Quick-Dry Short-Sleeve T-Shirt

When the fashionable outdoor brand “Youjia”

meets the Asia Outdoor Exhibition, where big-name brands gather,

what kind of sparks will fly?

Stay tuned~