The 14th Asia Outdoor Show is about to kick off, with the “Ziran Pai” Outdoor Carnival making its debut at the same time!
On May 6, 2019, the media conference for the 14th Asia Outdoor Trade Show and the first “Ziran Pai” Outdoor Carnival was held at the Nanjing International Exhibition Center. Attending the event were Tao Zhilong, Director of the Xuanwu District Sports Bureau of Nanjing; Chen Xiaodong, Chairman of Nanjing International Exhibition Center; Qin Xiaobin, Director of Nanjing Xuanwu Lake Park Management Office; Huang Zhen, Deputy General Manager of Nanjing International Exhibition Center; Ms. Lin Jiayi, representative of Beijing Demans Exhibition Co., Ltd.; Li Yangjun, Chairman and CEO of Nanjing Yuanya International Exhibition Co., Ltd.; Xu Fan, Deputy General Manager of Nanjing Zhixing Tianxia Culture Communication Co., Ltd.; and other leaders and guests. The meeting was chaired by Li Yangjun, General Manager of Nanjing Yuanya International Exhibition Co., Ltd. Nearly 40 media reporters from outlets such as Jiangsu TV, Xinhua Daily, Anhui TV, NetEase, Sina, and Tencent attended the event.
The Asia Outdoor Trade Show, referred to as the Asia Outdoor Show, is a professional outdoor products exhibition in Asia resulting from a China-Germany collaboration. Since 2006, it has been successfully held 13 times in Nanjing, China. This year, from June 27 to 30, the 14th Asia Outdoor Trade Show will be held at the Nanjing (Xinzhuang) International Exhibition Center. Meanwhile, from June 28 to 30, the first “Ziran Pai” Outdoor Carnival will take place at the Xuanwu Lake Lovers’ Garden, right next to the exhibition center.
The total area of this exhibition and carnival will reach 48,000 square meters, with over 350 domestic and international professional outdoor brands participating. It is expected that nearly 18,000 professional visitors will attend the exhibition, and 20,000 outdoor enthusiasts will join the carnival activities, along with a host of innovative events taking place concurrently. Well-known brands such as Toread, Kailas, MobiGarden, Tentopee, 33000ft, Decathlon, Sevos, Osprey, Eagle Creek, Nacture, and Kemengge will meet with attendees during the show.
The exhibition is jointly organized by Beijing Demans Exhibition Consulting Co., Ltd. and Nanjing Yuanya International Exhibition Co., Ltd., and is a continuation of the 25-year-old European Outdoor Show (OUTDOOR). Since entering China in 2006, drawing on Europe’s rich experience in the outdoor industry and professional exhibitions, it has grown alongside China’s outdoor sector and has become a leader among similar domestic exhibitions. After more than ten years of refinement, it has earned unanimous recognition from both within and outside the industry as well as the media, and has also received strong support from organizations such as the China General Chamber of Commerce, Nanjing Municipal People’s Government, and China Council for the Promotion of International Trade Nanjing Sub-council. Through a model of synchronized development with the industry and mutual support, the exhibition has established itself as part of China’s outdoor industry over time, while continuously providing multi-layered momentum for the sector. Together with industry peers, it strives to build a better industrial ecosystem and a superior professional outdoor products exhibition.
Building the Industry Chain · Engaging the Entire Industry · Based in Nanjing · Reaching the World
As an important trade and exchange platform for China’s outdoor industry, the Asia Outdoor Show hosts various professional supporting events every year. For example, the Asia Outdoor Industry Awards, which has been held for nine consecutive sessions, is the only and most prestigious award in China’s outdoor industry focusing on outdoor gear products. This year, the 10th edition will feature even more new products, and there will also be a dedicated display area for award-winning products at the exhibition site, allowing visitors to experience firsthand the advantages of the world’s most cutting-edge outdoor equipment. The Outdoor Travel Theme Pavilion will showcase RVs, luxury tents, travel gear, distinctive outdoor resorts, and classic outdoor travel routes. Where to go, how to play, and what gear to bring— the Asia Outdoor Show provides you with one-stop solutions.
In addition, as a classic branded exhibition with a legacy of history, the 2019 Asia Outdoor Show will continue to feature key events and content such as the Asia Outdoor Summit Forum, the 10th Asia Outdoor Industry Awards, China's "CHAIN" Initiative – Functional Textile Supply Chain Integration Activities, business matchmaking, and the Camping (Scenic Spot) Supplies Procurement Conference. Currently, all related activities are in the final countdown. For more information on the Asia Outdoor Show and visitor pre-registration, follow the WeChat public account “Asia Outdoor Show.”
During the 14th Asia Outdoor Show in 2019, the organizers made adaptive adjustments to the exhibition in line with the latest industry trends. Upholding the principle of developing in sync with the industry and jointly promoting its future, Li Yangjun revealed some new developments for the show during the media briefing:
Targeting Precise Users · Serving Precise Users · Influencing Precise Users · Building the Next Decade
Centered around the theme of “Heritage, Embracing Change, and Integration,” the 14th Asia Outdoor Show in 2019 combines B2B exhibition displays with B2C marketing methods, and for the first time, hosts the “Ziran Pai” Outdoor Carnival aimed at outdoor enthusiasts concurrently with the exhibition.
According to the organizers, this carnival is hosted by Nanjing Yuanya International Exhibition Co., Ltd., with Jiangsu Broadcasting Corporation as the media sponsor and Jiangsu Zhixing Tianxia Culture Communication Co., Ltd. as the executive organizer. The primary target audience is young consumers aged 20–40 who are passionate about travel, sports, leisure, music, and food. Through deep outdoor experiences such as the Purple Mountain Cross-Country Run, Koi Rock Climbing, Kayaking, Family Camping, Balance Bike Races, Orienteering Treasure Hunts, RV Camping, and Luxury Tent Hotel Experiences, the event encourages active interaction between precise C-end users and brand merchants and distributors. At the same time, based on precise user market research data, we are also looking toward the younger generation—those born after 1995—who love pop culture and internet culture. To this end, special events such as eSports competitions, audiovisual parties, trend markets, and go-karting have been set up, providing a platform to cultivate the main consumer group for the next decade in the industry.
In the future, the “Ziran Pai” Outdoor Carnival will take Nanjing as its core and the Asia Outdoor Show as its foundation, expanding across the nation with touring events to meet the needs of enthusiasts nationwide and create a broader C-end resource platform for the industry. From September 5 to 8, the Outdoor Carnival – Taishan Station in Tai’an, Shandong, will mark the first appearance of the Asia Outdoor Show and the carnival outside of Nanjing.
For more information and ticketing details about the “Ziran Pai” Outdoor Carnival, follow the WeChat public account “FNC Outdoor Carnival.”
Through this press conference, the organizers have presented to the industry a professional outdoor products exhibition that inherits tradition, innovates boldly, keeps pace with the times, and embraces cross-industry integration. We believe that during the 2019 Asia Outdoor Show, we will not only reunite with old friends but also encounter new opportunities, share a new platform, and create another new starting point for the industry. From June 27 to 30, 2019, an outdoor industry extravaganza in Nanjing is about to begin.
Asia Outdoor Trade Show
Beijing Demans Exhibition Consulting Co., Ltd.
Nanjing Yuanya International Exhibition Co., Ltd.
May 31, 2019