Explore a Skin-Friendly Lifestyle with Traditional Herbs: Embark on an Herbal Sourcing Journey

        Recently, revitalizing herbal medicine culture and building Chinese-created brand strength can be considered one of the most positive and influential trends. For 19 years, INOHERB has been deeply committed to the industry, inheriting the millennia-old beauty culture of Chinese herbs and upholding TCM skincare principles. Dedicated to the research, development, production, and sales of herbal skincare products, INOHERB continues to lead the industry toward healthy growth, ultimately becoming the “Expert in Herbal Skincare.”

With 15 herbal-related invention patents, 7 traceable premium herbs, and 6 herb cultivation bases—from the planting of raw materials to technological breakthroughs, from collaborative research with Shanghai University of Traditional Chinese Medicine to being designated as the first “Herbal Cosmetics Engineering Technology Research Center” by the Ministry of Light Industry—INOHERB has forged fearlessly ahead on its journey of herbal exploration. The “Traditional Chinese Herbal Sourcing Journey” aims to guide consumers in exploring a harmonious and skin-friendly lifestyle while delving into the profound roots of traditional Chinese medicine.

Departure: Recharge with Herbal Energy While Waiting

Scene: INOHERB Hubi Life Experience Store at Hongqiao Hub

Unlike traditional notions of vacation travel—where the journey begins only upon arrival at the destination—INOHERB’s authentic herbal sourcing trip has planned a rich experience right from your doorstep. At Shanghai Hongqiao Hub, the newly opened INOHERB Hubi Life Experience Store in May welcomes your arrival.

Upon entering the experience store, you’ll feel as though you’ve already arrived at the mountainous sourcing destination. A subtle blend of elegant mugwort green and ivory, accented with crimson, creates a visual contrast. The store makes full use of traditional Chinese architectural materials such as solid wood, wrought iron, ceramics, and floral tiles, presenting a natural and carefree lifestyle in a more fashionable and youthful way. With beautifully arranged displays and a comfortable rest area, the store perfectly embodies the brand philosophy of “Hubi”: “Health and Beauty, Live Well.” You could spend half a day here without getting bored, turning the wait before departure into a lively and engaging experience.

Inside the INOHERB Hubi Life Experience Store, there are dozens of carefully selected star skincare products. To cater to travelers, a prominently featured “For You” section sells products that enhance your travel experience: steam eye masks for quick eye relief, tri-flower eye patches to fade dark circles, herbal soothing sticks for instant itch relief and sunburn repair, and more. For busy business travelers prone to tired-looking skin, there are also fast-acting ampoules and lyophilized powders. Following the TCM principle of external application and internal nourishment, the store is preparing to stock a selection of Shanfang herbal teas tailored to different body types, as well as health foods like Babao Oatmeal, inspired by the Qianlong Emperor’s Eight-Treasure Cake recipe and made with imported Australian ingredients.

At the INOHERB Hubi store, beyond “shopping,” a variety of herbal skincare and wellness experiences await: enjoy a complimentary wellness tea, apply a brightening face mask, or, if you have time, indulge in a professional skincare session with an INOHERB beauty consultant. In addition, you can unwind in the reading area with a good book. No worries if your phone runs out of battery—the reading and rest area offers free charging services. This relaxing time fully rejuvenates both body and mind, energizing you for the adventure ahead.

Here’s the tech highlight: If you’re short on time but still have a few moments before boarding, try the store’s cutting-edge features. Use the skin analyzer to instantly check your skin condition; interact with the smart RFID device that provides product information as you pick items up. And if you find something you love but worry about luggage space, simply place an order on the cloud shelf—the INOHERB express delivery service will bring your purchase straight to your home, so you won’t have to worry about forgetting souvenirs.

En Route: Herbal Care Anytime, Anywhere

Scene: Scan Code on High-Speed Rail Seat

Time to board the high-speed train. From the massive INOHERB ads at Hongqiao Hub to unexpected encounters onboard, you can’t miss the brand. On nearly 700 high-speed trains departing from Hongqiao Station, you can scan the armrest QR code to purchase INOHERB’s popular steam eye masks, which will be delivered to your seat by the attendant. The slightly warm, herb-scented masks help relieve fatigue and relax your eyes, preparing you to fully enjoy the beautiful scenery ahead. Additionally, you can find INOHERB’s Black Tea Men’s Travel Kit, offering thoughtful care for men who forget their skincare.

Here’s the tech highlight: Scan to shop inside the high-speed rail car, and the attendant will deliver your chosen product without you needing to leave your seat—getting a herbal skincare surprise has never been easier.

Arrival: Fully Immerse in the Herbal Lifestyle

Scene: Shanyang Shanying Jian Shan Traditional Chinese Medicine Hall

Arriving at the destination of this traditional Chinese medicine culture journey—Songyang in Lishui, Zhejiang. Known since ancient times as the “Hometown of Herbal Medicine,” Songyang produces over 2,400 types of herbs and has a long history of renowned TCM practitioners. Aligned with the national movement to revitalize TCM culture, in recent years the Songyang government has been working to establish itself as a nationally recognized “Highland of Traditional Chinese Medicine Culture.” It has collected and organized prescriptions from various regions and eras, and regularly invites famous doctors nationwide to give lectures in Songyang. The stay at Yuanshe Lanshu and the key attraction Shanying Jian Shan Hall are part of a high-end herbal lifestyle experience created by Xiangban Cultural Tourism Group. Among them, Jian Shan Hall is a TCM lifestyle center jointly developed by INOHERB, Xiangban Cultural Tourism, and the Songyang government, and will become a unique highlight along Songyang Old Street.

- Customized Consultations

- Beauty Herb Afternoon Tea

After checking in at Yuanshe Lanshu, guests are treated to a lively and fun herbal beauty afternoon tea. Savor the local specialties “Dragon Boat Festival Tea” and “Mugwort Rice Cakes,” and before diving into the origins of premium herbs and the long history of TCM, take some time to explore your own health and beauty:

Start by using the “Magic Mirror,” an innovative project co-developed by INOHERB and Shanghai University of Traditional Chinese Medicine, to assess your constitution and skin type. After examining your face and tongue coating, the Magic Mirror provides a diagnosis, score, and recommendations for diet, TCM massage techniques, and suitable skincare products. For those wanting a deeper understanding of their constitution, Dr. Cheng Kang, known as the “Goddess Doctor” of INOHERB, offers pulse diagnosis to analyze your body type from a traditional TCM perspective and provide further advice. Based on different constitutions and skin types, INOHERB offers corresponding product lines, and its trainers will personally demonstrate usage methods and precautions. If you’re not satisfied with existing options, you can even create your own DIY sleep mask with premium local herbal extracts—ready to use that very night.

△ Fun interactive experiences at the Herbal Beauty Afternoon Tea

- Premium Local Herbal Cuisine

- Nourishing Tired Travelers

Dinner brings a hearty meal of premium local herbal cuisine. The herbal lifestyle is holistic—not only nurturing the skin but also nourishing the whole body. Ingredients are carefully selected for their authenticity, such as the first dish, Herbal Chicken Soup: made with multiple Chinese medicinal herbs including Ningxia goji berries, Yunnan angelica, Songyang codonopsis, gastrodia elata, and paired with local free-range chicken, slowly simmered for hours to eliminate dampness and nourish the body, kicking off the herbal cuisine dinner experience.

Gathering Herbs Along the Ancient Medicine Trail

The next morning, I woke up to the sound of babbling mountain springs and birdsong. Pushing open the window, I was amazed by the clouds and mist swirling around the mountainside—it felt like stepping into a fairyland. No wonder “the herbal skincare expert” Inoherb clicked with this place instantly. After breakfast, I walked down the mountain path to the thousand-year-old medicine trail, connecting intimately with the wild herbs. When my fingers touched the fresh herbs, I felt a unique thrill.

- Brand Launch & Product Experience

A Century-Old Pharmacy Meets New TCM Technology

The charm of traditional Chinese medicine lies in the “herbs”—a gift from nature and a way of living in harmony with it. The allure of TCM is also in the “medicine”—a testament to human wisdom and the unity of man and nature. This origin-tracing journey seeks to explore this TCM lifestyle, paying tribute to and uncovering the humanistic spirit of TCM. The “Shanying Jianshan Hall,” located on Songyang Old Street, is a tangible embodiment of this spirit.

Shanying Jianshan Hall, originally built during the Daoguang era, started as a temple. Over time, it became the Shanjì Porridge Shop that helped the poor, and after the founding of the People’s Republic, it was turned into a state-run traditional Chinese pharmacy—imbued with the spirit of “doing good effortlessly.” In 2018, Xiangban Culture & Tourism renovated Shanying Hall, integrating modern cultural design while preserving its core layout and aesthetics. The high-end, youth-oriented herbal skincare brand Inoherb shares a natural synergy with the revitalized Shanying Hall—thus giving birth to the “Inoherb x Shanying Hall Lifestyle Space.” Here, you can immerse yourself in the charm of TCM, learn about herbal skincare, and even join engaging Inoherb salons.

At the inaugural salon, Dr. Lü Zhi, head of Inoherb’s R&D center, gave a detailed introduction to the brand’s strength in TCM research and explained the importance of authentic herbs in skincare. Dr. Chéng Kāng, deputy director of Inoherb’s Herbal Research Institute, led participants in using TCM techniques to unblock meridians, while trainer Wáng Yàn used fruits from different regions to vividly illustrate the significance of authentic sourcing.

- Herbal Bookmarks

Bring Home Memories from the Most Beautiful Bookstore

At the final stop of our TCM origin-tracing journey, we visited the internet-famous “Pioneer Bookstore in Chenjiapu”—hailed as the most beautiful bookstore in the mountains, resembling a library at the end of the world. We crafted a bookmark from herbs to preserve the memories of this brief yet enriching herbal journey, along with the beauty of the herbs themselves.

Travel Influencers Share Origin-Tracking Tips

One Little Red Bottle Across China

On the way back, beauty influencer Teacher Matthew revealed his must-have travel essential: Inoherb’s Little Red Bottle.

Hidden within the beauty of travel are various threats to your skin: dry cabin air causing dehydration, fatigue dulling your complexion, and changes in water and food affecting skin health—all leading to a lackluster appearance. The Little Red Bottle (Rhodiola Crenulata Brightening Essence) is made with authentically sourced Rhodiola crenulata from the Sichuan-Tibet region at around 4,000 meters altitude, combined with advanced international fermentation technology. It effectively combats oxidative damage, improves dullness, brightens the complexion, boosts collagen production for firmer and plumper skin, and reduces fine lines. Enjoy radiant skin throughout your trip and take even better photos along the way.