2019 "Zero Kilometer of the Heavenly Road, First City of Kunlun"
Xinjiang-Tibet Highway (Yecheng-Ali) Tourism, Lhasa Station Promotion Event Successfully Held
On May 31, the Chengdu stop of the "Zero Kilometer of the Heavenly Road, First City of Kunlun" Xinjiang-Tibet Highway (Yecheng-Ali) Tourism Promotion Event was successfully held. Local tourism industry professionals in Chengdu gained a new understanding of Yecheng and the Xinjiang-Tibet Highway tourism, and reached cooperation intentions with eight travel agencies. Building on this, on June 7, the promotion event proceeded as scheduled in Lhasa. This event was hosted by the People’s Government of Yecheng County and the Ali Prefecture Tourism Development Bureau, and organized by the Culture, Sports, Radio, Television and Tourism Bureau of Yecheng County, the Shanghai Promotion Service Center for Xinjiang Tourism & Shanghai Travel Network Travel Service Co., Ltd., and the Ali Grand Canyon Tourism Development Co., Ltd. It attracted over 150 local travel agencies and tourism professionals in Lhasa, who gathered to learn about the latest developments in Yecheng tourism and the Xinjiang-Tibet Highway.
Leaders attending the promotion event included: Ji Yue, Member of the Party Group and Deputy Director of the Tibet Autonomous Region Tourism Development Department; Liang Qing, Deputy Commissioner of the Ali Prefecture Administrative Office; Zhang Bin, Secretary of the Party Committee of the Baoshan District Commerce Commission of Shanghai, Deputy Commander of the Shanghai Aid-Xinjiang Yecheng Sub-command, and Standing Committee Member and Deputy County Head of Yecheng County; Dan Yang, General Manager of Tibet International Tourism Culture Investment Group Co., Ltd.; Yin Weimin, Aid-Tibet Cadre from the Shaanxi Provincial Department of Culture and Tourism, and Deputy Director of the Ali Prefecture Tourism Development Bureau; Zhang Zhonghe, Secretary of the Party Group of the Culture, Sports, Radio, Television and Tourism Bureau of Yecheng County; and Yang Yuliang, Director of the Finance Office of Miaohang Town, Baoshan District, Shanghai, and Deputy Director of the Audit Bureau of Yecheng County. The leaders expressed high hopes for the future development of tourism along the Xinjiang-Tibet Highway.
Yin Weimin, Deputy Director of the Ali Prefecture Tourism Development Bureau and Aid-Tibet Cadre from the Shaanxi Provincial Department of Culture and Tourism, during an exclusive interview
Win-win cooperation between the two regions to enhance the quality of Xinjiang-Tibet Highway tourism
Under the blessing of auspicious clouds lies a paradise on earth. Xinjiang and Tibet boast abundant tourism resources, and the Xinjiang-Tibet Highway is like a string of pearls connecting the most beautiful scenery of the motherland’s frontier. As the starting point of the Xinjiang-Tibet Highway at zero kilometers, Yecheng County is actively developing “specialty tourism” service offerings and is committed to elevating the tourism brand of the Xinjiang-Tibet Highway. In 2017, the Culture, Sports, Radio, Television and Tourism Bureau of Yecheng County and the Ali Prefecture Tourism Development Bureau signed an agreement to officially advance the marketing and development of Xinjiang-Tibet Highway tourism. Over the past three years, the two regions have actively expanded their source markets and developed “specialty tourism” products.
In June and August of this year, the Yecheng–Xinjiang-Tibet Highway “Most Beautiful Starry Sky Journey” premium photography self-driving tour and the G219 Xinjiang–Lhasa Natural Scenery In-depth Self-Driving Tour, organized by the Culture, Sports, Radio, Television and Tourism Bureau of Yecheng County and the Shanghai Promotion Service Center for Xinjiang Tourism & Shanghai Travel Network Travel Service Co., Ltd., are set to depart. These two events mark the standardization and regularization of Xinjiang-Tibet Highway tourism products.
Professional guest sharing delivers positive insights on Xinjiang-Tibet Highway tourism
At the promotion event, Mr. Sun Liang, head of Xinjiang Aike Captain Tourism Development Co., Ltd., gave a comprehensive introduction to Yecheng’s tourism resources, folk culture, transportation, and cuisine. The Xitya Lost City scenic area he operates has now become the “Base Camp of the Xinjiang-Tibet Highway,” featuring supporting services such as gourmet food, scenic views, song and dance entertainment, inn accommodation, and RV campsites. The public-welfare oriented “Xinjiang-Tibet ‘Benefit’ Station” is also nearing completion. Yecheng’s tourist attractions, represented by Xitya Lost City, are contributing to the enhancement of the Xinjiang-Tibet Highway tourism brand with excellent services. Today’s Xinjiang-Tibet Highway is a legendary destination that attracts adventurers from far and wide, and also a prime choice for boosting the regional economy. It plays a significant role in the development of “specialty tourism,” accelerating economic growth in surrounding areas, and uplifting underprivileged communities.
Deepening industrial cooperation to achieve the upgrade of Xinjiang-Tibet Highway tourism
At this promotion event, Yecheng tourism enterprises also signed a framework agreement on industrial cooperation in Yecheng’s “specialty tourism” sector with well-known travel agencies in Lhasa. The signing of this agreement signals deeper exchanges and collaboration among industries in the future, with multiple parties jointly developing tourism products along the Xinjiang-Tibet Highway.
Regarding the development of the Xinjiang-Tibet Highway, Yecheng County will take the lead in improving the construction of supporting facilities along the route, gradually introducing social forces, and providing substantial preferential policies to jointly promote the sound and sustainable development of tourism in Yecheng and along the Xinjiang-Tibet Highway.