Focusing on supply chain solutions—highlights from the 2nd China “CHAIN” Expo!
The [2nd China “CHAIN” Expo – Functional Product Supply Chain Solutions Promotion], specially created by Asia Outdoor Trade Show 2019, immediately attracted the attention of procurement and R&D professionals from outdoor brands, sports brands, sportswear, fashion labels, and other cross-industry brands upon its unveiling at the exhibition.
The event was divided into three parts: the China “CHAIN” Boutique Exhibition, the Borderless Cooperation Alliance – Supply Chain Integration Showcase, and the Special Seminar – “Textiles Without Borders: Effective Supply Chain Integration to Build an Industry Ecosystem.”
China “CHAIN” Boutique Exhibition
The boutique exhibition featured selected raw materials, fabrics, and accessories, as well as design studios and manufacturing companies. Through original works by design studios, displays of raw materials & fabrics and accessories, and finished products made by ODM enterprises, the event highlighted the integrating capabilities of participating companies in design, material selection, craftsmanship, and manufacturing across all upstream stages.
At the same time, the boutique exhibition showcased premium raw materials, fabrics, accessories, and components carefully selected by upstream exhibitors, demonstrating the distinctive craftsmanship, outstanding functionality, and innovative designs of their products. This allowed R&D and procurement attendees to directly engage with the supply chain.
Borderless Cooperation Alliance – Supply Chain Integration Showcase
To better promote functional product supply chain solutions, the Borderless Cooperation Alliance was specially invited to present integrated supply chain solutions during the exhibition. The alliance emphasizes solving efficiency issues by fostering collaboration across the industrial chain, thereby improving organizational efficiency, enhancing product development efficiency, and ultimately helping brands achieve better sales and reduce inventory.
The Borderless Cooperation Alliance is an organic structure that connects production alliances, technology alliances, ODM alliances, and platform alliances. It includes participants involved in nanomaterial heating and textile materials, those responsible for clothing design and production, and others focused on brand resource integration and packaging for younger audiences via digital channels. Textiles Without Borders represents this seamless connection across the supply chain.
Special Seminar
During the exhibition, a special forum was held in collaboration with Zhou Juan, founder of the Borderless Cooperation Alliance; Wan Congrong, chairman of Acome; Yang Jidong, partner of Kairui Co., Ltd.; Lü Wei, general manager of Suzhou Jiedi Nano Technology Co., Ltd.; Li Bo, founder of the Fengmi Technology clothing brand; and fashion designer Cao Yuanyuan. They discussed effective supply chain integration and building industry ecosystem solutions for brands.
At the forum, industry leaders shared insights on how to build top-tier product supply chains in the current market environment. Discussions covered successful experiences in the textile industry, optimized collaboration between brands and suppliers, and supply chain strategies for the outdoor sector. They also analyzed industry pressures and offered expert perspectives on new opportunities and trends shaping the future of the outdoor supply chain.
Zhou Juan, founder of the Borderless Cooperation Alliance, general manager of Piaoyi Textile Co., Ltd., and chairwoman of Weiyi Textile Technology Co., Ltd., said: “The original intention of Textiles Without Borders is to truly create great products through co-creation and collaboration. Based on this philosophy, we established production and technology alliances. To better sell our products, we began collaborating with designers to turn premium materials into ready-to-wear garments, showcasing them to customers in finished form. This shortens the customer’s decision-making time and allows them to see the final product. In the next two to three years, we hope to leverage the Borderless Cooperation Alliance platform and effective supply chain integration to deliver the value of reduced inventory.”
Lü Wei, general manager of Suzhou Jiedi Nano Technology Co., Ltd., mentioned: “There is still a huge gap between technology and product. Textiles Without Borders rapidly transforms technology into products and, by leveraging the capabilities of brands and supply chains as well as designer resources, quickly turns it into consumer-friendly and appealing products.”
Fashion designer Cao Yuanyuan shared: “In terms of design, we faced many challenges, but eventually came up with a good solution to optimize the assembly and use of power banks. Overall, from the IWARM lights to the coolness of the buttons, I think the design added significant value.”
Wan Congrong, chairman of Acome, stated: “My understanding of the Borderless Alliance boils down to two words: efficiency—both in production and communication. It solves inefficiencies, removes boundaries, and treats everyone as partners without distinguishing between clients and suppliers.”
Yang Jidong, partner of Kairui Co., Ltd., shared: “Mainstreaming niche products—the quality of outdoor gear is absolutely the highest standard in the industry. The question is how we bring the highest technical standards and usage scenarios into mass consumer markets. That’s the growth curve we see ahead.”
Li Bo, founder of the Fengmi Technology clothing brand, said: “Turning great designs into great products and then into great merchandise requires not just materials, design, and manufacturing, but also effective marketing and compelling selling points.”
This China “CHAIN” Outdoor Industry Supply Chain Strategy event aims to provide successful experiences and fresh talent for the development of functional product supply chain solutions in China. The Borderless Cooperation Alliance, from its initial exploratory efforts to its current effective supply chain integration, is a classic success story.
In the future, the Asia Outdoor Trade Show’s [China “CHAIN”] will continue to offer new ideas and channels for supply chain companies, and provide more efficient and convenient integrated solutions for outdoor brands to respond quickly to market changes.
In the new retail era, the core of competition is the product, but a strong supply chain is the most crucial factor ensuring product competitiveness!
The 15th Asia Outdoor Exhibition, June 18–20, 2020, at the Nanjing (Xinzhuang) National Exhibition Center
We’ll continue to tell you more about the [China “CHAIN”]!
September 5–8, 2019, Tai’an Station—registration is now open!
T: 025-85262696
E: asiaoutdoor@outdoorigin.com
For 365-day online business matchmaking, add the official Asia Outdoor customer service—YuanYuan—on WeChat: aoexpo