On August 1st, the torch relay for the 7th CISM Military World Games officially commenced in Nanchang. As the official sportswear partner, KELME supplied not only professional gear for the torchbearers but also designed a special edition shoe. At the same time, KELME launched its new Broadway running shoes for running enthusiasts, meeting the growing demand for combining running with fashion. Lace up these Broadway shoes and start your run alongside the Military World Games torch — runners are sure to feel extra motivation and pride.
According to the brand, this new Broadway running shoe, tailored for running enthusiasts, inherits the technological essence of the shoes used in the Military World Games torch relay: it features a MOTIVITY midsole technology that offers higher shock absorption, helping feet absorb more impact during runs while continuously propelling forward motion. It also has a precisely fitted, three-dimensional upper system that adapts to various road conditions.
For every sports lover, especially runners, the cushioning and shock absorption of shoes are extremely important. The so-called “sinking into marshmallows” feeling actually refers to how well a shoe can absorb impact during actual running. At the Liupanshui Marathon held last weekend, the Broadway shoes were an instant hit among runners. Their powerful high-elastic cushioning and stable support directly addressed runners’ core needs. Renowned athletes — including Kong Jie, recognized as one of “China’s Top Ten Marathon Goddesses,” and running influencer Zeng Xiong — personally tested the Broadway shoes and praised their excellent shock absorption, stable support, lightweight breathability, and quick sweat-wicking comfort.
Industry insiders explain that over 50% of a running shoe’s comfort depends on the sole and insole craftsmanship. The KELME Broadway running shoes use a lighter, highly wear-resistant and slip-resistant rubber outsole. The sole's anti-slip grooves and heel support design enhance grip and durability, offering solid traction even on rainy days. Additionally, the Broadway features a built-in lightweight, high-elastic EVA insole that quickly wicks moisture and sweat while reducing the impact of movement to better protect the feet. The upper is made from precision-knitted breathable mesh, providing 360-degree ventilation and all-around protection to keep feet cool and comfortable.
Notably, the Broadway running shoes also come in a variety of stylish color options, including Colorful Blue-Black, Lake Blue-Black, White Royal Blue, and a minimalist Black-and-White design. These choices not only cater to diverse personal styles for sports but also make the shoes trendy and fashionable for everyday wear, adding more excitement to the running lifestyle.
The road is wide — run freely. The KELME Broadway running shoes are now available nationwide.