Come as you are, no need to go far — The 2019 Liling Summer Rural Cultural Tourism Festival opens ...

On the morning of August 20, 2019, the Liling Summer Rural Cultural Tourism Festival grandly opened at the Junzi Mountain Eco-Cultural Scenic Area in Junchu Town.

Themed “Come as you are, no need to go far,” this Rural Cultural Tourism Festival was held at the Junzi Mountain Eco-Cultural Scenic Area in Junchu Town. The event ran until September 20 and featured seven major activities: the opening ceremony, photography invitational exhibition, food carnival, tree planting and wish-making, Junzi Fishing Competition, the First Liling Farmers’ Swing Bridge PK Competition, and lotus viewing. It also introduced a variety of rural tourism experiences unique to western Liling, including eco rafting, reservoir fishing, rustic homestays, and viral swing bridges. These activities connected lesser-known attractions such as Junzi Mountain, Zhoubang Reservoir, and the Liling Lotus Base into a single appealing route, presenting visitors with the pristine natural beauty, distinctive local cuisine, and uniquely charming folk culture of Junchu.

On the opening day, the finals of the First Liling Farmers’ Swing Bridge PK Competition were held with great excitement at the Junzi Mountain Scenic Area. After more than two hours of intense competition, the team from Majialong Village claimed the championship, becoming the brightest stars on the swing bridge.

In recent years, taking advantage of its efforts to establish itself as a National All-for-One Tourism Demonstration Zone, Liling has organized seasonal rural cultural tourism festivals each year, leveraging the unique resources of its various towns. These festivals have introduced a range of rural tourism products, boosted local economic development, and helped shape Liling into a happy destination where “you can see the mountains and rivers and feel the warmth of home.”