Big News: The 100-Day Countdown Begins Today for the 2019 China Sports Culture & Sports Tourism Expo ...

The 2019 China Sports Culture Expo and China Sports Tourism Expo (hereinafter referred to as the "Two Expos") officially start their 100-day countdown today. Themed "Seventy Glorious Years, A New Starting Point for Sports," the expos will open on November 28 this year and run for three days. It is understood that preparations are progressing efficiently and systematically, and the event will present a unique fusion and exchange feast of sports culture and tourism at the Poly World Trade Center Expo in Guangzhou.

Aiming to showcase the development achievements of the 70th anniversary of the founding of New China, promote sports reform to enhance socioeconomic value, and drive high-quality industrial innovation and upgrading, the 2019 China Sports Culture Expo and China Sports Tourism Expo highlight a people-centered approach, integrate the concept of the Guangdong-Hong Kong-Macao Greater Bay Area, and extensively invite authoritative guests from home and abroad, including representatives from the International Olympic Committee, various countries and regions, international sports federations, and internationally renowned enterprises. With high standards, abundant resources, international reach, and a comprehensive exhibition format, the expos aim to facilitate industrial upgrading and regional coordinated development.

 

 

As a globally influential comprehensive sports industry event, this year’s China Sports Culture Expo and China Sports Tourism Expo will effectively connect the entire “sports+” industry chain under the integrated sports culture and tourism sectors, mobilize related field resources, and utilize 46,000 square meters of exhibition space to establish a professional, market-oriented, and high-end exhibition and trading platform for over 400 exhibitors, organizations, and enterprises. This will deliver distinctive, content-rich, and valuable experiences for every visitor.

 

This year’s expos feature six major thematic zones: the Sports Culture Theme Exhibition Area, High-End Sports Brand Exhibition Area, International Exhibition Area, Domestic and International Sports Culture & Tourism Innovation & Creativity Exhibition Area, Sports Technology, Health & Outdoor Exhibition Area, and Domestic Sports Culture & Tourism Exhibition Area. Visitors can explore cutting-edge products and services such as internationally renowned sports brands, event organizers, sports organizations, premium sports tourism projects, RV campsites, eSports, and sports technology. They can also experience the diverse and distinctive sports culture, tourism, and industry showcases from across the country, as well as the ultimate outdoor lifestyle.

Among them, the High-End Sports Brand Zone displays various top-tier domestic and international sports brands in equestrianism, fitness, sports IP, and stadium construction. Domestic and international sports brands such as Good Family, Haokang, Leading Sports, Dafeng, Shengkai Sports, and Crystal CG will present the latest sports products and exciting displays of sports-related content. The International Exhibition Area focuses on international pavilions, international sports organizations, and international sports culture and event organizations. Brands from France, Uruguay, the United States, Sri Lanka, Sweden, Japan, and others will showcase the sports culture of their respective countries. Visitors can also learn about the latest developments in event preparations by the Tokyo 2020 Organizing Committee, Beijing 2022 Winter Olympics Organizing Committee, International Association of Athletics Federations, International Wushu Federation, and International Esports Federation. Sports enthusiasts can also gain accurate insights into various international sporting events such as the NBA, Ligue 1, Bundesliga, La Liga, Premier League, Chinese Super League, and PGA Tour.

 

Within the six exhibition zones, there are over ten specialized display areas covering different fields such as equestrianism, RVs, ice and snow, fitness, sports tourism, sports technology, high-end brands, sports events, sports education, and camp activities. These areas gather relevant industry chain resources and host a wealth of resource matchmaking and industry exchange activities, creating a professional international business platform for participating groups and enterprises to promote their brands, explore new products, and understand industry trends. The expo site also features a travel product marketplace, collaborating with popular domestic and international travel destinations and service providers to offer a variety of travel routes and a wide range of promotional, pre-sale, and customized products for the public’s benefit.

The event also organizes a series of business activities such as online business investment matchmaking, Buyers’ Night, and Corporate Showcases to facilitate the connection and implementation of quality sports culture projects with capital. On one hand, it provides exhibitors with a high-return brand showcase stage, while also helping them quickly identify suitable business partners based on their needs, accurately match business requirements, and conveniently achieve on-site business communication.

 

 

The 2019 China Sports Culture Expo and China Sports Tourism Expo will concurrently host more than ten series of forums, including the China International Sports Culture & Sports Tourism Summit Forum – Main Forum, Main Forum · Sports Directors’ Forum, Sports Business Summit, Museum Directors’ Forum, Olympic Culture Development Forum, Mountaineering Forum, Greater Bay Area Sports Culture & Sports Tourism Cooperation Forum, China Sports Culture & Tourism Development Venture Capital Forum, and Ice & Snow Industry Forum. These forums will explore industry trends, development paths, and future directions from various perspectives, promoting sports reform to enhance socioeconomic value and driving high-quality industrial innovation and upgrading.

As a highlight of the two expos, supporting the national strategy for coordinated development of the Guangdong-Hong Kong-Macao Greater Bay Area is a key component of the event. The Greater Bay Area Sports Culture & Sports Tourism Cooperation Forum plans to invite leading figures from the sports culture and tourism industries within the bay area, as well as senior executives from well-known sports industry enterprises. Focusing on the sports culture and tourism sector in the bay area, the forum emphasizes industrial agglomeration and integration, leads regional sports culture and industry innovation, and drives and serves the prosperity and development of the Greater Bay Area.

 

Sports play a role in strengthening people’s physique, tempering willpower, and uniting hearts. The flourishing development of sports culture is an important aspect of improving the overall quality of citizens and boosting national spirit. To promote the deep integration of sports culture and tourism, carry forward the Chinese sports spirit, and support the development of Healthy China, this year’s expos feature a rich array of supporting activities to promote the dissemination of sports culture and ignite a nationwide sports fervor.

 

Concurrently with the expos, a series of selection activities such as the China Sports Tourism Quality Projects and Top 50 Sports Brands will be organized. These not only significantly deepen public understanding of cutting-edge domestic sports tourism formats but also provide substantial brand promotion benefits for related sports tourism brands.

 

The expos also offer a variety of engaging supporting activities for sports enthusiasts, including the National Sports Culture & Creative Design Competition, basketball experiences, archery experiences, RV and camping experiences, sports tourism photography exhibitions, ice and snow experiences, mind sports games, eSports competitions, and public stage showcases. These activities encourage public participation, enhance the entertainment and experiential aspects of the expos, and help promote sports culture deeply among the people.

 

The China Sports Culture Expo is currently the only expo hosted by the General Administration of Sport of China; the China Sports Tourism Expo has been designated as a key exhibition by the Ministry of Commerce. Based on national strategies and oriented toward the international community, the two expos comprehensively build an international, professional, market-oriented, and high-end platform for the integrated development and exhibition of sports culture and the sports industry. After years of development, the expos have become an annual “sports+” comprehensive industry event that garners widespread attention from all sectors of society. In 2018, the expos created a unique sports industry integration feast based on rich exhibitions and a series of activities, promoting the innovative and integrated development of China’s sports industry through diverse “sports+” cross-sector collaborations.

This year, the expos have been comprehensively upgraded from previous years, achieving five major highlights that strongly empower the event. With a high-end international perspective, they introduce a global industrial service chain; gather authoritative industry resources to lead new trends in industrial development; focus on the development of sports culture to advise on industrial innovation and integration; incorporate the concept of the international Greater Bay Area to promote regional coordinated development; and establish diversified and multi-channel connections to build a comprehensive business platform. The expos will advance the China Sports Culture Expo and China Sports Tourism Expo to become world-leading comprehensive platforms for sports industry integration and exchange in terms of scale, brand value, international influence, and industrial integration.

 

The launch of the 100-day countdown signals that the expos have entered the final sprint phase of preparation. With national fitness elevated to a national strategy, the sports industry is confidently stepping into a phase of global development. As 2019 marks both a crucial year in the 13th Five-Year Plan for Sports Development and the grand occasion of the 70th anniversary of our nation, the China Sports Culture Expo and China Sports Tourism Expo will contribute to the high-quality development of sports and create new glories. On November 28, the expos will officially commence in Guangzhou, the central city of the Guangdong-Hong Kong-Macao Greater Bay Area. We eagerly await the magnificent symphony that this high-end “sports+” integrated industry event will perform.