The Third Season of Isuzu Jiangxi’s Joint Scientific Expedition Sets Off Again

On December 23, the review of the 2019 second season and the launch ceremony of the 2020 third season of the “Travelling Ten Thousand Miles, Exploring China” scientific expedition jointly organized by Isuzu Jiangxi and Chinese National Geography were held in Beijing. Attending the event were Li Qing, Deputy Secretary of the Party Committee of Isuzu Jiangxi Automobile Co., Ltd., Li Shuankuo, President and Chief Editor of Chinese National Geography magazine, Sun Xin, Director of the National Animal Museum, Li Xu, a renowned anthropologist and discoverer/namer of the Ancient Tea Horse Road, and Cheng Yong, a well-known nature and ecology documentary photographer and producer. At the event, both parties reviewed the experiences and achievements of the 2019 scientific expedition, and officially launched the third season’s activities in the presence of attending media and various guests.

Group photo of guests at the third season launch ceremony

Left: Deputy Secretary of the Party Committee of Isuzu Jiangxi Automobile Co., Ltd.Li Qing

Right:President and Chief Editor of Chinese National Geography magazine Li Shuankuo

Looking Back on the 2019 Journey & ReflectionsA Civilization Beyond the Ordinary 

Time flies,,Yearslike a song.Since2017mu-Xwhen the Mu You Xia (Off-Road Hero) was officiallydesignated as theofficial vehicle forChinese National Geography’s scientific expeditionactivities,,thison-wheels expedition has traversed two years of journeys..2019The jointscientific expedition teamhas crossed the Hengduan Mountains, scaled the Himalayas, climbed the Ali Plateau, and ventured deep into the heart of northern Xinjiang, coveringnearly ten thousand kilometersthe arduous trekamidstexploringthe breathtaking landscapes of China,and more personallyexperiencingthe region’s uniquesplendid andenduring civilization.

Left: Jiangxi Isuzu Automobile Sales & Service Co., Ltd.SUV Brand Manager Huang Hao

Right: Chen Hui, Head of Scientific Expedition Department, Chinese National Geography MagazineChen Hui

The Hengduan MountainsThe Jinsha River, Lancang River, and Nujiang Riverrun parallel to the Dulong Riverforming“the magnificent spectacle of the Four Parallel Rivers,”where the scientific expedition team discoveredalong the banks of the DulongRiverin the surroundingvillages15 elderly women withtattooed faces, learning about thisunique facial tattooing tradition, which was practicedto protect themselves from being abducted by outside forces a century ago. Along. the "Chayul Route" heading westward,. the villages of Zayü. are home to. the “? people,”. an unrecognized ethnic group among China’s 56 officially recognized ones,. where elderly. ? women. still wear. large silver. ear piercings,. which. symbolize. noble status.

. As one of the world’s three most magnificent mountain ranges, the Himalayas is a longed-for. “poetry and distant land,” a “sacred place for the soul.” A scientific expedition team traveled northward. through the Himalayas,. along the ancient Tang-Tibet Ancient Road,. the route taken by Princess Wencheng. when she entered Tibet for her royal marriage. in ancient times,. passing through. the Tang-Tibet. Ancient Road,. and arrived at Kyirong. Gouzha Village, where they visited. the village’s. extantThe only one from the XiangxiongAyapeople—La Wangand the Luobu family, it is said that the Aya people are actually descendants of the Aryans, known as the“most intelligent race,” who integrated and intermingled with the Xiangxiong people of Gyirong. Aside from special rituals for worshipping Buddha and deities, the Aya people have become fully integrated with Gyirong in terms of diet, clothing, dialect, and architecture.

At the convergence of the Gangdise Mountains, the Himalayas, and the Kunlun Mountains, rises Tibet's Ngari, with an average elevation ofover 4,500 meters.Known as the“Roof of the World’s Roof,”Ngari remains to this daya mysterious place that is difficult for humans to reach. Ngari was the base of the first Tibetan regional regime, theTibetankingdom—the XiangxiongKingdom, and the exact location of the Xiangxiong royal capital,Khyunglung Yulgyal(Khyunglung Silver Castle),has long been debated,as to whereit actuallywas,making it anunsolved historical mystery.Research teams have conducted on-sitevisitsto the Qulong ruins and the Kardong ruins.Ruins of Long and the ruins of Kardong, provides further strong evidence for determiningthe exact location of Qionglong Silver City.

2020 never stops moving, tracing wildlife in extreme lands

The second season’s jointscientific expeditionmay have come to a close,but2020’sscientific exploration journey never pauses. At the ceremony, Li Qing, Deputy Secretary of the Party Committee of Jiangxi Isuzu Automobile Co., Ltd., and Li Shuankuo, President of China National Geography Magazine,,,jointly announced the official launch of the third season of the joint scientific expedition.The mu-X Mu Youxia will join hands with China National Geography for the third time, accompanying the expedition team across the vastland of China,among the habitats ofwildcreatures.

The first stop heads to the source of the Yangtze Riverto observeBar-headedGeese,the second ventures deep into the Lancang River to capture images of snow leopards in the wild, the third ascends the Altun Mountain plateau to trackwild yaks,,and the fourthclimbs to the summit of Baima Snow Mountain to encounter Yunnan snub-nosed monkeys. InSeason Oneof the UltimateNatureandSeason Twoof Ancient CivilizationsAfter the exploration,the joint scientific expedition of Season Threewill followthe most extremehabitats ofwildlifeandtheir tracks,usinga differentperspective toexploreand documentthose lives under the sky thatbreathe with us,share our fate,and are worthy ofour awe and protection.

Isuzu’s Dynamic Duo Launches Togetheron the Road of ExplorationGrowing TogetherAt the launch ceremony, Li Qing, Deputy Secretary of the Party Committee of Jiangxi Isuzu Automobile Co., Ltd., mentioned:

At the launch ceremony, Li Qing, Deputy Secretary of the Party Committee of Jiangxi Isuzu Automobile Co., Ltd., mentioned:The all-new 2017 mu-X Mu-Youxia was officially launched in 2017. Its philosophy of "encouraging consumers to break free from the confines of urban life, explore the freedom of the outdoors, and discover a different world and self" aligns perfectly with the values advocated by the Chinese National Geography magazine. The two parties have enjoyed over two years of pleasant cooperation with fruitful results. In the future, Jiangxi Isuzu will continue to support this highly socially meaningful scientific expedition.

Deputy Party Committee Secretary of Jiangxi Isuzu Automobile Co., Ltd.Li Qing

Chen Wu, General Manager of Jiangxi Isuzu Automobile Sales Service Co., Ltd., said in his speech:The 2017 model mu-X Mu-Youxia withstood numerous extreme challenges during the second season of the scientific expedition. Its off-road capability, power, reliability, and fuel efficiency on various complex terrains left the team members very satisfied. In the third season, the newly launched 2020 model mu-X Mu-Youxia, China's first joint-venture diesel SUV meeting the China VI B emission standards, will join the expedition. Meanwhile, the high-end lifestyle leader—the 2020 model China VI D-MAX—will also serve as the official route-scouting vehicle for the expedition, safeguarding participants and making the future exploration journey more environmentally friendly, contributing to the preservation of "lush mountains and clear waters."

General Manager of Jiangxi Isuzu Automobile Sales Service Co., Ltd.Chen Wu

Li Shuankuo, President and Chief Editor of Chinese National Geography, delivered a speech: As the country’s overall strength continues to grow, and with the increasing awareness and deepening of environmental protection concepts among the public, there is a growing emphasis on the state of the living environment. Since the collaboration between the two parties began,the "Mu-X Traveling Thousands of Miles, Exploring China" series of scientific expeditions has gradually gained recognition, calling on all sectors to focus on environmental protection. He also mentioned the "good partnership." On one hand, the seamless cooperation with Jiangxi Isuzu during the second season of the expedition, through countless exciting journeys, contributed together to the environmental cause; on the other hand, the participating media and scientific expedition volunteers also provided tremendous support, jointly creating a wealth of valuable materials.

President and Chief Editor of Chinese National Geography Magazine Li Shuankuo

The 2019 "Mu-X Traveling Thousands of Miles, Exploring China" scientific expedition jointly organized by Jiangxi Isuzu mu-X Mu-Youxia and Chinese National Geography has come to a successful conclusion. "Exploration never stops, the journey continues"—let us look forward together to the thrillingWildlifejourney of the third season in 2020.

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