Once again, it’s peak travel season for the Spring Festival. Hundreds of millions of people will be setting off on their journeys home. According to a report, the total number of passenger trips nationwide during this year’s Spring Festival travel period is expected to exceed 3 billion. To provide an extra layer of protection for those heading home, PICC has once again launched its “Million Homecoming Protection” campaign—a free million-yuan accidental insurance policy for public transport—offering safe travels for those on their long journey back.
“Million Homecoming Protection” safeguards your Spring Festival journey home
The latest round of Spring Festival train tickets, flight tickets, and more are now on sale. Many people have started sharing or receiving QR codes via WeChat and social media circles asking for help in securing tickets. According to data released by the National Development and Reform Commission, out of the projected 3 billion passenger trips during the 2020 Spring Festival travel season, 2.43 billion will be by road; 440 million by rail; 79 million by air; and 45 million by waterway.
To offer additional protection for travelers during the Spring Festival, PICC is running a “Million Homecoming Protection” free insurance campaign during the holiday period. This product covers four major modes of transportation—airplane, train, road, and waterway—providing comprehensive risk protection across land, sea, and air, with coverage up to 1 million yuan. It is available to individuals aged 18–75, giving the public real peace of mind.
Currently, users can follow the official WeChat account [PICC], go to the “Insurance Mall,” or directly search for the [PICC Mini Program] to claim the insurance. After filling in the relevant information and selecting their desired start date for coverage, they can activate the protection.
Continuously improving user experience with better insurance protection
With 70 years of brand history and strength built alongside its customers, PICC has remained committed since its founding to its corporate mission of “Insurance for the People, Serving the People,” and its vision of becoming “an outstanding brand that earns the trust of the people.” It keeps pace with the times, continuously innovating and optimizing its products and services.
In recent years, as living standards have improved and internet technology has rapidly developed, people’s consumption and lifestyle habits have undergone tremendous changes. Insurance has also shown a growing trend toward more scenario-based offerings. PICC integrates these lifestyle and consumption scenarios to provide users with more comprehensive, diverse, and personalized insurance products. At the same time, responding to the mobile internet usage trend, PICC has comprehensively advanced the digitalization of all processes—from purchasing insurance to filing claims—and continues to optimize the insurance purchase and service experience on the PICC WeChat official account and mini program, bringing protection “closer than ever.”
In terms of user services, taking PICC auto insurance as an example, to address issues such as policy damage, loss, and inconvenience in carrying them around, the company has introduced “electronic policies.” It has also rolled out considerate services like “Thumb Claim” in the claims process, fully resolving car owners’ pain points and making claims much “simpler.”
To make the Spring Festival even more “auspicious” and to help more people learn about and enjoy tangible insurance protection, in addition to the “Million Homecoming Protection,” PICC has also launched a “New Year Goods Festival” campaign this Spring Festival. It includes various interactive prize-winning activities such as “Daily Gifts” and “Electronic Policy Scratch Cards,” allowing the public to start the next happy year with protection.
Visit the “PICC” WeChat official account, “PICC Mini Program,” and other platforms to learn more about the event details.