Complete Shopping Guide to Miyazaki – Start at AEON Mall Miyazaki

As in-depth travel becomes a new trend among tourists visiting Japan, some medium and small-sized Japanese cities with beautiful scenery and cultural charm have gradually gained favor with Chinese travelers. Miyazaki Prefecture, located in the southeastern part of Kyushu, is one of them. With its pleasant climate, rich history, and southern charm, it also boasts numerous shopping paradises where visitors can enjoy shopping. The one-stop shopping destination AEON Mall Miyazaki is a must-visit shopping spot for many tourists visiting Japan.

Home to about 250 stores, shoppers can enjoy a full range of retail therapy

AEON Mall Miyazaki is located in the Shinbeppu area of Miyazaki, with direct bus access from JR Miyazaki Station, making it very convenient. The mall covers a total floor area of approximately 20,000 square meters. Compared to other “mega-sized” malls in Japan, it may not be the largest, but it fully embodies Japan’s unique “small yet exquisite” style. The SPORTS AUTHORITY store in the sports and outdoor section, H&M, ZARA, and UNIQLO in the fashion area, COLOR STUDIO, FANCL, and DHC in the cosmetics zone, as well as well-known brands like MUJI and Daiso in the daily goods section – all offer a dazzling array of choices.

The SPORTS AUTHORITY store features internationally renowned brands such as NIKE, adidas, and Under Armour. Notably, you can also find YONEX, the world-famous sports brand, which is sure to delight badminton enthusiasts. The popular UNIQLO store, located in the fashion area, is beloved by Chinese customers for its HEATTECH innerwear and ultra-light down jackets. Although many of these brands also have counters in China, Japan-exclusive items are still enough to attract enthusiasts.

The cosmetics section, most favored by Chinese customers, gathers over 20 popular brands including Shiseido, KANEBO, KOSE, and ALBION. Popular beauty products such as the Sekkisei Premium Essence from Decorte, the CPB Medicated Lotion with whitening and moisturizing benefits, KANEBO cleansing foam, and ALBION’s Medicinal Lotion are all readily available here. FANCL, beloved by Chinese customers for its “additive-free” philosophy, also has a well-established presence.

Whether you’re traveling independently or on a tour group, “shopping spree” is an essential part of any trip. AEON Mall Miyazaki also has a luxury goods hub called HAPPINESS, featuring over 50 brands including LV and GUCCI, sure to bring joy to many shopping enthusiasts. Just in the watch category, you can choose from international top-tier brands like ROLEX and OMEGA, as well as practical, stylish, and cost-effective Japanese-made options like SEIKO, CITIZEN, and CASIO. The renowned Italian brand POLICE, known for its unique designs, is sure to catch the eye of many male shoppers.

Thoughtful Japanese service ensures a comfortable shopping experience

To accommodate overseas tourists, AEON Mall Miyazaki offers multilingual menus in its food court for easy ordering. Additionally, the information desk provides video translation support in ten languages including English, Chinese, and Korean – simply tap for a translator to assist via video. For independent overseas travelers, the mall also gives away official Kubota-kun (Kumamon) canvas bags, the internationally loved mascot.

With the continuous upgrade in spending among Chinese tourists, AEON Mall Miyazaki has made adjustments to further facilitate their shopping experience. It accepts UnionPay cards and has introduced Alipay and WeChat Pay. Moreover, shoppers can enjoy tax refund services for purchases over 5,000 yen. With 53 duty-free shops in the mall, the 5,000-yen threshold is almost negligible for enthusiastic shoppers.

Creating wonderful memories, shoppers shop happily

Japanese shopping malls focus greatly on meeting human needs and enhancing experiences through higher quality, better service, and more humanized design. AEON Mall Miyazaki features an inner courtyard with lawn flooring and children’s toys, allowing visitors to enjoy seasonally appropriate activities and create lasting memories. Every Wednesday, the mall holds a walking event, letting customers burn calories while they shop.

At the same time, visitors can remember the taste of happiness through their palates – savoring the refreshing yet flavorful ramen at “Ramen Hibiki,” enjoying the smoky grilled beef at “Tachishi Steak,” or tasting the traditional Japanese sushi at “Sushi Madoka.” Many customers will likely associate these delicious flavors with their wonderful memories at AEON Mall Miyazaki.

Products like honey from Sugiyama Bee Farm, which has a 70-year history and offers a rich, lingering taste, and the Pablo mini cheese tarts loved by egg tart fans are popular souvenir choices among overseas tourists – all available at AEON Mall Miyazaki. These refined and delicious souvenirs allow visitors to share their beautiful memories with others.

Miyazaki is both a cruise ship port and a popular city for travel in southern Kyushu. AEON Mall Miyazaki is ready to welcome more Chinese visitors and will continue to evolve, striving to bring novelty, surprises, and heartfelt moments to every guest.

Note: Stores and related events are subject to change based on actual conditions