Countdown50days | ISPO Beijing 2020, insight into new forces in industry development
2020year2month12-15day,ISPO Beijing 2020the 16th Asia Sportswear & Fashion Expo will grandly open at the China International Exhibition Center (New Venue) in the capital city of Beijing.Gatheringoutdoor sports,winter sports, sports training, and functional fabrics and materials,numerous domestic and international brandswill place greater emphasis on sharing industry insights, showcasing brand innovations, and fostering industry communication and exchange, providing a professional trade and networking platform for industry development and transformation. In addition, the event will feature its first-evera wide range of domestic and international brands,ISPO Beijingwill place greater emphasis on industry information sharing, brand innovation showcases, and industry communication and exchange, providing a professional trade and networking platform for the development and transformation of the industry. Additionally, for the first time at the event,Outdoor Aesthetics Exhibition AreaandWinter Lifestyle Exhibition Areaas immersive display zones, creating scenario-based sports exhibits to facilitate cross-sport experiences for enthusiasts.


ISPO Beijing 2020will occupy50,000square meters of exhibition space to present cutting-edge products and technologies from30,000plus industry professionals and enthusiasts, featuring20countries and500exhibitors bringing over750brands. At the same time,ALPITEC China 2020the China International Mountain & Winter Sports Equipment Expo will once again join handsISPOto celebrate the event together.

Breaking down barriers to holistic outdoor development
With the release of films such as "The Climbers" andFree SoloWith the release of films such as [film titles], outdoor activities have stepped out of their niche and are now under public scrutiny — a trend that points to the future. How to leverage hot topics to build a positive image and successfully "break out of the niche" has become an urgent issue for professionals in the traditional outdoor industry.2020In the coming year, rock climbing will make its debut at the Summer Olympics, giving outdoor sports the chance to step onto a broader stage. While deepening our understanding of the current state of the outdoor industry and its business models, it is imperative to seize opportunities, break down cognitive barriers, and achieve holistic development across the spectrum of outdoor activities.
InISPO Shanghai 2019Outdoor Aesthetics ZoneThe success of [the event/project] has made more industry players realize the potential to increase participation in outdoor activities among the general public.ISPO
Beijing 2020It will also further expand its reach by integratingcamping, cycling, military, RVs, and photography exhibitions5into seven major themed exhibition areas, interpreting the diverse facets of outdoor living through the creation of various outdoor lifestyle scenes.


ISPO
Beijing 2020 E1&E2Outdoor Sports ZoneCovers multiple categories including comprehensive apparel, mountaineering and camping equipment, footwear, and backpack accessories, and will feature numerous strong domestic and international brands such as33000ft,Action Fox,Airinum
AB,Aqua Marina,Asolo,BLACKDEER,Black Diamond,BLACKICE,BRS,Buff,CamelBak,Deuter,Dexshell,DNOBO,DIVERSE,Fenix,Fire-Maple,GOX,Hi-walk,Jetboil,Kailas,Kenmont,Keith,KORAMAN,Kongur Tagh,Leki,Lowa,Mac in a sac,Max Outdoor,MAXSUN,MEI,MICO,MISTERY RANCH, MobiGarden,Montbell,Nathan,Nextorch,Nextour,Nitecore,Northland,OFFSUN,Osprey,Outdo,Pacsafe,Pelliot,Reanson,SCALER,Scarpa,Sea to
Summit,Sealock,Skywards,SK-TRIP,Sunday Afternoons,Takaka,TATONKA,Tecnica,TECTOP,Tentipi,Toread,Vibram,VITRO,WEBER,Westfield,Wonny,Zamberlan,ZIMTSTERNand the Light-Seeking Exhibition Group, among others.

interprets the new fashion trends in winter sports.
Unlike professional competitions, mass winter sports encompass not just the athletic activity itself but also involve various industries such as tourism, culture, and transportation. Mass winter sports have a history of over a hundred years in Europe and America, whereas China, as a rapidly growing skiing market, sees growth not only in total skier visits and the number of ski resorts, but also in the upgrading of its supporting operational capabilities. Skiing has entered a phase of transition from being a single sport to becoming a lifestyle.
Therefore,ISPO Beijing 2020while continuing to focus on education and training, venue construction and operations, and related services within China’s winter sports industry, attention will also be given to issues such as product innovation, event organization,IPand sponsorship. The newly launchedWinter Lifestyle Exhibition Areawill create a skiing urban living scene. From static display zones, experience areas, sharing zones for skiing equipment, to a winter market, it offers both professional skiers and enthusiasts the chance to participate in exciting on-site activities such as new product testing, skiing experiences, and interactive sharing.
As of now, numerous well-known domestic and international brands of snowboarding and skiing apparel, equipment and accessories, ski resorts and skiing service companies, as well as manufacturers of winter sports machinery and equipment, will be joining the exhibition, including686,Alpina,Eurojoy,BERN,BLIZZARD,BMBW,BOGNER,Briko,CAPITA,CHERCHER,COCOLIC,Crabgrab,DC,DEELUXE,Douchebags,Dynastar,Elan,ELECTRIC,Fischer,FLUX,FT,GDR,GNU,Halti,HASIKY,Head,HUPPA,INDIGO,IS SNOWBOARD,K2,KESSLER,Kjus,Level,Lib Tech,Lidakis,Line,NOBADAY,Nordica,Oakley,ROME,ROXY,RUNNING RIVER,Picture,RIDE,Sinner,SP DICE UPZ MARQLEEN FW ONE FNTC FANATIC,Sportalm,Schoffel,SG,Snowline,Stance,TERROR,Tittallon,Thirtytwo,Ulvang,UNION,UVEX,Uhznus,VE snowboards,Volcom,Vola,X-BIONIC,Sunac Snow World, Jinxuehua Exhibition Group and others have registered to participate in the exhibition ISPO Beijing 2020 E3The Winter Sports Zone of the pavilion.