“Winter Olympics Dance Together, Border City Journey Together” 2020 Autumn/Winter New Product Preview
On December 11, 2019, Nanjing Border City Sports, in collaboration with its nine outdoor + skiing brands, held a new product preview event themed “Winter Olympics Dance Together, Border City Journey Together – 2020 Autumn/Winter New Products.” Dealers, partners, and major media from across the country gathered in Nanjing to witness the unveiling of Border City Sports’ 2020 Autumn/Winter new products. The event received unanimous praise and an enthusiastic response from all attendees.
▲ Huang Geng, Chairman of Border City Sports
In his opening remarks, President Huang stated that as a leading company in China’s professional outdoor products market, Border City Sports has continuously explored brand operation models, gradually forming a diversified international brand management system. Currently, the brands under its operation include nine outdoor and skiing brands: NORTHLAND, LOWA, LEKI, HALTI, HEAD, ALPINA, LEVEL, KJUS, and VAUHTI. He also noted that “omnichannel, multi-brand, retail-oriented” is the company’s next development strategy.
▲ NORTHLAND 2020 Autumn/Winter New Product Preview Site
NORTHLAND has always adhered to the brand philosophy of Austrian comfort and freedom in the outdoors, tracing back to the roots of Austria’s comfortable outdoor lifestyle. Over the years, it has continuously innovated technologically, developing the EXOTHERM® outdoor comfort radar technology platform, providing consumers with safety and a comfortable experience. NORTHLAND travel jackets have been comprehensively upgraded, incorporating the differentiated outdoor needs of different genders, and designing targeted series of travel jackets, as well as specialized products for running, mountaineering, and more.
▲ LEKI China Team Established
At this event, LEKI, Border City Sports’ professional outdoor and skiing pole brand, held a launch ceremony for the establishment of its China Team. In 2020, Luo Tao, Lu Yangchun, Sirla Dorje, and Liang Xia’ai will represent the LEKI China Team in international competitions next year. LEKI hopes to achieve growth, sharing, and mutual success with more elite athletes. We look forward to their outstanding performances in the future.
▲ Ski Product Display
HALTI, a world skiing apparel brand from Finland, draws inspiration from the Nordic charm of Finland, while also giving new meaning to Nordic style, striving to convey the natural temperament and spirit of Nordic sports life to people.
HEAD ski equipment is highly regarded by numerous alpine skiers from various countries, including Anna Fenninger, Lindsey Vonn, Tiril Eckhoff, and Henrik Kristoffersen. At top-level events such as the FIS Alpine Skiing World Cup and the Winter Olympics, HEAD is often seen on the podium.
At the 2010 Vancouver Winter Olympics and the 2014 Sochi Winter Olympics, HEAD was the top brand on the “Ski Equipment Medal Table” in alpine skiing events. Over the past five years of the FIS Alpine Skiing World Cup, HEAD has consistently been the winning brand.
With nearly 70 years of accumulation in ski product technology, continuous refinement, iteration, and innovation, the 20-21 ski season products offer the latest HEAD technology, simpler designs, and a rich range of products to provide skiers and athletes with the most ideal ski gear.
▲ KJUS High-End Ski and Golf Collections
KJUS, a luxury sports brand from Switzerland, was founded in 2000 by Norwegian skiing champion Lasse Kjus. Through anatomically and kinetically designed cuts and exquisitely crafted production, it provides high-end skiing and golf enthusiasts with championship-quality sportswear. Its products are often seen worn by top domestic celebrities such as Jackie Chan and Nicholas Tse. Internationally, it is highly favored by numerous European royal families, including the Duchess of Cambridge and the Dutch Royal Family, earning it the title “the nobility of ski wear.”
