(Scene from the project launch meeting)
It is reported that Lvji Technology will leverage its extensive experience in smart guiding, all-for-one tourism, and scenic area data collection to provide Danba County with support and services related to tourism product development, data analysis, system management, and more, aiming to accelerate the development of Danba's tourism industry and assist the county in establishing itself as a National All-for-One Tourism Demonstration County and a Sichuan Famous Tourism County.
Located in the eastern part of Garzê Tibetan Autonomous Prefecture, Danba County is the eastern gateway to the prefecture. The area boasts rich tourism value in terms of local culture, natural landscapes, and historical relics, featuring unique attractions such as the Danba Beauty Valley, Jiaju Tibetan Village, Mount Moerduo, Dangling Scenic Area, Danba Ancient Watchtowers, and Dandong Moshi. Among them, Jiaju Tibetan Village is a national 4A-level tourist attraction, and the Danba Ancient Watchtowers have been approved by the State Council as a "Major Historical and Cultural Site Protected at the National Level."
Under the guidance of policies such as the "Garzê Prefecture All-for-One Tourism Regulations" and the "Danba County Tourism Development Plan (2014–2025)," the Danba County Party Committee and County Government place high importance on the development of the tourism industry and have established a government-led tourism industry development strategy. According to statistics, in 2018, Danba County received a total of 1,150,100 tourists, a 100% increase compared to 2014, with an average annual growth rate of over 20%. The county’s tourism revenue reached 1.15 billion yuan, five times that of 2011, creating 1,200 new stable jobs, with 80% of residents benefiting from tourism development. On April 28, 2019, the Sichuan Provincial People's Government decided to remove Danba County from the list of poverty-stricken counties.
Regarding this collaboration, a relevant official from the Danba County Culture and Tourism Bureau stated that the decision to partner with Lvji Technology was based on its proven achievements in smart tourism services. They hope to enhance the overall management capabilities of the local tourism administration through Lvji Technology’s advantages in smart guiding systems and smart management service systems. At the same time, they aim to inject scientific innovation concepts and technologies into Danba’s tourism development, fully leveraging the driving force of Danba’s tourism economy and enhancing the county’s tourism resource advantages.
A representative from Lvji Technology introduced that, relying on its industrial ecosystem platform and in collaboration with well-known companies such as Tencent and Amap, Lvji Technology has successfully developed representative projects in the fields of smart tourism and all-for-one tourism, including "One Phone Travel Yunnan," "Smart Travel Changbai Mountain," and "Chimelong Happy World One-Tap Smart Tour." These projects have profoundly influenced and transformed the travel habits of tens of millions of tourists while promoting the intelligent and scenario-based development of tourism products in regions and scenic spots.
The representative revealed that Danba County’s "One Phone Travel" comprehensive service platform will primarily feature Lvji Technology’s hand-drawn maps and cultural tourism information, delivered mainly through WeChat mini-programs, the Lvji Guide app, and other new media platforms. It will focus on introducing Danba’s distinctive tourism resources and cultural creative activities, providing practical information on food, accommodation, transportation, sightseeing, shopping, and entertainment, integrating leisure travel, cultural experiences, and artistic appreciation. The final product will combine cultural creativity with interactive experiences, enabling every visitor to easily, vividly, and comprehensively understand Danba.
In terms of the big data supervision platform, Lvji Technology will conduct in-depth analysis of collected data based on SaaS technology to build a government-enterprise industry cloud brain. Meanwhile, it will integrate upstream and downstream resources of the local tourism industry to construct three comprehensive systems: integrated services, integrated operations, and integrated management, providing the Danba County Culture and Tourism Bureau with a digital and personalized information technology solution for its supervision work.