(Project launch meeting site)
It is reported that Lvji Technology will leverage its extensive experience in smart guiding, all-for-one tourism, and scenic area data collection to provide Danba County with related support and services, including tourism product development, data analysis, and system management. This collaboration aims to accelerate the development of Danba's tourism industry and help establish the county as a National All-for-One Tourism Demonstration County and a Tianfu Famous Tourism County.
Located in the eastern part of Garze Tibetan Autonomous Prefecture, Danba County serves as the eastern gateway to the prefecture. The region boasts rich tourism value in terms of local culture, natural landscapes, and historical relics. It is home to distinctive attractions such as the Danba Beauty Valley, Jiaju Tibetan Village, Mount Moerduo, Dangling Scenic Area, Danba Ancient Watchtowers, and Dan Dong Moshi. Among them, Jiaju Tibetan Village is a national 4A-level tourist attraction, and the Danba Ancient Watchtowers have been approved by the State Council as a "Major Historical and Cultural Site Protected at the National Level."
Under the guidance of policies such as the "Garze Prefecture All-for-One Tourism Regulations" and the "Danba County Tourism Development Plan (2014–2025)," the Danba County Party Committee and County Government place high importance on the development of the tourism industry and have established a government-led tourism development strategy. According to statistics, in 2018, Danba County received a total of 1,150,100 tourists, marking a 100% increase compared to 2014, with an average annual growth rate exceeding 20%. The county’s tourism revenue reached 1.15 billion yuan, five times that of 2011, creating 1,200 new stable jobs, with 80% of residents benefiting from tourism development. On April 28, 2019, the People's Government of Sichuan Province announced that Danba County had been removed from the list of poverty-stricken counties.
Regarding this collaboration, a representative from the Danba County Culture and Tourism Bureau stated that the decision to work with Lvji Technology was based on the company's proven achievements in the field of smart tourism. It is hoped that Lvji Technology’s strengths in smart guiding systems and smart management service systems will enhance the overall management capabilities of the local tourism authorities. At the same time, it will inject innovative concepts and technology into Danba’s tourism development, fully leveraging the driving force of the tourism economy and maximizing the advantages of the county’s tourism resources.
A representative from Lvji Technology introduced that, relying on its industrial ecosystem platform and in partnership with well-known companies such as Tencent and Amap, Lvji Technology has successfully developed representative projects in the fields of smart tourism and all-for-one tourism, including "One Phone to Travel Yunnan," "Smart Travel Changbai Mountain," and "Chimelong Happy World One-Tap Smart Tour." These projects have profoundly influenced and transformed the travel experiences of tens of millions of tourists, while also promoting the intelligent and immersive development of tourism products in various regions and scenic areas.
The representative revealed that Danba County’s "One Phone to Travel the Whole Region" comprehensive service platform will primarily feature Lvji Technology’s hand-drawn maps combined with cultural tourism information. The main mediums will be the WeChat mini-program and the Lvji Guide APP, focusing on introducing Danba’s unique tourism resources and cultural creative activities. It will include practical information on food, accommodation, transportation, sightseeing, shopping, and entertainment, integrating leisure travel, cultural experiences, and artistic appreciation. The final product will combine cultural creativity with interactive experiences, allowing every visitor to easily, vividly, and comprehensively understand Danba.
In terms of the big data supervision platform, Lvji Technology will conduct in-depth analysis of collected data based on SaaS technology to build a government-enterprise industry cloud brain. At the same time, it will integrate upstream and downstream resources of the local tourism industry to construct three comprehensive systems: comprehensive service, comprehensive operation, and comprehensive management. This will provide the Danba County Culture, Tourism and Sports Bureau with a set of digital and personalized information technology solutions for its supervisory work.