Sanya Issues “Warm Winter Travel” Invitation Hundreds of Fun Activities Await You
In winter, Sanya boasts coconut breezes and seaside charm, warm as spring. On November 25, Sanya officially launched its 2019 Winter Tourism Marketing Campaign. Led by the Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports, marketing teams set out to 22 cities across four regions — East China, South China, Central China, and North China — to carry out “go-out” promotional activities. The promotion features a variety of new tourism formats and over 100 new winter travel packages, officially extending a warm invitation to people across the nation.
“Tourism + Railway”: 12 Tourist Trains for a Relaxing and Carefree Experience
(Sanya boasts numerous hotels and picturesque scenery)
From November 25 to December2019,,the 2019 Sanya Winter Tourism Marketing Campaign will establish four promotional teams for tourist train routes, focusing on key promotions along the“Beijing-Sanya” and “Changchun-Sanya” railway economic corridors,covering a total of 22 cities across the four regions — East China, South China, Central China, and North China.It is reported that Sanya has developed 12 “Tourism + Railway”tourist trainproducts around these rail lines, fully integrating the rich tourism resources of Greater Sanya. These include wellness and health tours, customized leisure trips, family-friendly parent-child tours, train-based island tours, and in-depth coastal tours, featuring a variety of unique travel elements. Tourists can explore classic scenic spots, stay in seaside specialty hotels, and enjoy spectacular performances through these products. They can also enjoy thrilling sea adventures, experience coastal vibes, explore tropical rainforests to witness their wonders, immerse themselves in Li and Miao ethnic culture, and savor delicious seafood feasts. Touring Sanya by tourist train is relaxing, enjoyable, fun, and great value for money.A variety of distinctive travel options such as free independent travel, customized private tours, family-friendly trips, special train island loops, and in-depth coastal explorations allow visitors to enjoy classic scenic spots, stay in unique seaside hotels, and watch spectacular performances. Whether you're looking to have an exciting time on the sea and experience coastal charm, explore the tropical rainforest to witness its wonders, immerse yourself in the folk culture of the Li and Miao ethnic groups, or indulge in a sumptuous seafood feast—this travel train has it all.Traveling in Sanya is easy, relaxing, fun, and affordable!
50 Premium Routes: Explore Greater Sanya in More Depth
(Beautiful Sanya + Sanya Bay)
One of the key themes of this marketing campaign is “Explore Greater Sanya, Travel More Excitingly,” which will prominently promote 50 premium route products selected from the first Greater Sanya Tourism Product Innovation Design Competition in 2019.It is reported that the award-winning products are all designed based on the distinctive tourism elements of Greater Sanya. The entries revolve around sightseeing, vacationing, cruises, yachting, island hopping, duty-free shopping, wedding tourism, educational travel, family trips, and medical and health tourism. All are new “in-depth” travel routes, characterized by compelling stories, delicious food, unique souvenirs, exciting performances, and overall great fun. Over the next two years, these 50 award-winning premium travel routes will serve as the main force in expanding new tourism markets for the Greater Sanya tourism circle, introducing new consumption formats and products, becoming the flagship offerings for promoting Greater Sanya both domestically and internationally.
Winter Travel in Sanya: Warm and Fun
(Grand occasion of the Sanya International Music Festival)
Sanya is China’s only tropical coastal resort city, with an average annual temperature of 25.7°C, where the sun shines brightly and flowers bloom even in winter.Winter in Sanya coincides with the Hainan International Tourism Island Carnival, a highlight of the Hainan International Tourism Consumption Year. Grandly launched on November 22, the Carnival officially kicks off an annual festive celebration across the entire island, continuing until early 2020. During this period, Sanya will host events such as the “Sea & Sky Spectacle – 2019 10th China Yacht, Aviation & Lifestyle Exhibition,” the “2019 Ji Cheng Fitness Night – 9th Sanya International Beach Bodybuilding & Miss Bikini Competition,” the “Climb to the Top of the World, Gaze at the Beauty of Sanya” Guinness World Records series event “Race to the Finish,” and the “2019 First Tropical Island (Sanya) International Food Festival.”“The 3rd Sanya International Music Festival”and other large-scale events will showcase Sanya’s fashionable and international flair.
In addition, Sanya launched the International Tourism Consumption Year campaign in October this year. From then until December 2020, it will hold over 150 consumer-promoting activities across five categories, using a rich array of tourism products, convenient travel packages, and tour routes to attract domestic and international tourists. The campaign aims to cultivate new tourism consumption hotspots and formats, drive the transformation and upgrading of the tourism industry, and support the development of Hainan as an international tourism consumption center. During the campaign, Sanya will carefully organize and plan a series of tourism consumption activities and specialty tourism products themed around “distinctiveness, high-end quality, fashion, taste, and experience.” These include the Sanya Tianya Haijiao International Wedding Festival, the “Live Up to the Blooming Season” Floral Concert, the Sanya International Music Festival, and the Hainan Island International Film Festival, offering residents and tourists a wealth oftourismproducts and igniting a wave of tourism consumption.
(Haixian Shengyan exhibition site)
According to a relevant official from the Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports,the 2019 winter tourism marketing campaign will also be integrated with major sports and cultural events. A series of promotional activities will be carried out, and professional media will be invited to experience winter tourism routes and products in depth. Experiential reports will be conducted around the theme of “Travel with Confidence,” achieving a comprehensive shift from sightseeing to in-depth tourism. This will help drive high-quality development of the tourism industry, ensuring visitors have a joyful and worry-free trip.
This winter, Sanya is a vibrant and energetic city — come and enjoy its warmth and fun await you here.
Note:This series of winter tourism promotional events is hosted by the People’s Government of Sanya Municipality and organized by the Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports.