Sanya Issues “Warm Winter Getaway” Invitation with Hundreds of Activities to Enjoy
Winter in Sanya features coconut breezes and seaside charm, warm as spring. On November 25, Sanya officially launched its 2019 Winter Tourism Marketing Campaign. A marketing team organized by the Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports set off to 22 cities across four regions — East China, South China, Central China, and North China — to carry out “go-out” promotional activities. The promotion package includes various new tourism formats and a winter travel gift pack featuring over 100 new products, officially extending a warm invitation to people across the country.
“Tourism + Railway”: 12 Special Train Tours Offer Ease and Relaxation
(Sanya boasts numerous hotels and picturesque scenery)
From November 25 to December2019,,the 2019 Sanya Winter Tourism Marketing Campaign will establish four special train promotion teams to focus on key promotions along the“Beijing-Sanya” and “Changchun-Sanya” railway economic corridors,covering 22 cities across four regions — East China, South China, Central China, and North China.It is reported that Sanya has developed 12special traintourism products under the “Tourism + Railway” initiative, fully integrating the abundant tourism resources of Greater Sanya. These products cover a variety of unique travel elements such as wellness retreats, customized leisure tours, family-friendly trips, special train island loops, and in-depth coastal tours. Tourists can explore classic scenic spots, stay in seaside specialty hotels, and enjoy spectacular performances through these packages. They can also experience the thrill of the sea and coastal vibes, discover tropical rainforest wonders, immerse themselves in Li and Miao ethnic culture, and savor sumptuous seafood feasts. Traveling to Sanya by special train is easy, relaxing, fun, and great value for money.A variety of distinctive travel options are available, including free independent travel, customized pure-play tours, family-friendly parent-child trips, special train island loops, and in-depth coastal tours. Through these products, visitors can explore classic scenic spots, stay in unique seaside hotels, and enjoy spectacular performances. They can experience thrilling sea adventures and coastal charm, as well as uncover the secrets of tropical rainforests and witness their wonders. Travelers can also immerse themselves in the ethnic culture of the Li and Miao peoples, and indulge in a sumptuous seafood feast. Special tourist trainsTraveling in Sanya is easy, relaxing, fun, and affordable.
50 Premium Routes: Explore Greater Sanya in More Depth
(Beautiful Sanya + Sanya Bay in Sanya City)
One of the themes of this marketing campaign is “Explore Greater Sanya in Depth, Make Your Trip More Exciting,” which will promote 50 premium route products selected from the first Greater Sanya Tourism Product Innovation Design Competition in 2019.It is reported that the award-winning products are all designed based on the distinctive tourism elements of the Greater Sanya area. The content revolves around sightseeing, vacation, cruise, yacht, island, duty-free shopping, wedding, study-travel, parent-child, and medical-health tourism. These are all “in-depth exploration” type new tourism routes, characterized by compelling stories, delicious food, unique souvenirs, exciting performances, and endless fun. Over the next two years, these 50 award-winning premium tourism routes will serve as the main force for expanding new tourism markets in the Greater Sanya tourism circle, introducing new consumption formats and products, becoming flagship offerings for promoting Greater Sanya in both domestic and international markets.
Winter Travel in Sanya: Warm and Fun
(Grand occasion at the Sanya International Music Festival)
Sanya is China’s only tropical coastal tourist resort city, with an average annual temperature of 25.7 degrees. Even in winter, it enjoys sunshine and blooming flowers.Winter in Sanya coincides with the Happy Island Festival of Hainan International Tourism Island. As a highlight of Hainan International Tourism Consumption Year, the Hainan International Tourism Island Happy Festival, which grandly kicked off on November 22, officially ushers in an annual festive extravaganza covering the entire island, lasting until early 2020. During this period, Sanya will host major events including the “Sea & Sky Spectacle – 2019 10th China Yacht, Aviation & Lifestyle Exhibition,” “2019 Jiacheng Fitness Night: 9th Sanya International Beach Bodybuilding & Bikini Contest,” “‘Climb to the Top of the World, Gaze at the Beauty of Sanya’ Guinness World Records Event Series: ‘Race to the Top’,” “2019 First Tropical Island (Sanya) International Tourism Food Festival,”“the 3rd Sanya International Music Festival”, and other large-scale events that showcase Sanya’s fashionable and international flair.
In addition, Sanya launched the International Tourism Consumption Year in October this year. From then until December 2020, it will organize over 150 consumption-promoting activities across five categories. With a rich array of tourism products, convenient travel packages, and diverse routes, it aims to attract both domestic and international tourists, foster new hotspots and formats of tourism consumption, drive industry transformation and upgrading, and support the development of Hainan as an International Tourism Consumption Center. During the event, Sanya will carefully plan and organize a series of tourism consumption activities and specialty tourism products themed around “distinctive, high-end, fashionable, tasteful, and experiential.” These include the Sanya Tianya Haijiao International Wedding Festival, “Live Up to the Blooming Season” Floral Concert, Sanya International Music Festival, and Hainan Island International Film Festival, offering the public and tourists a wealth oftourismproducts and sparking a tourism consumption boom.
(Haixian Shengyan Exhibition site)
According to a relevant official from the Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports,the 2019 winter tourism marketing campaign will also be integrated with major sports and cultural events, carrying out a series of promotional activities. Professional media will be invited to deeply experience winter tourism routes and products, conducting experiential reporting centered around the theme of “worry-free travel.” This will comprehensively facilitate a major shift from sightseeing to in-depth tourism, supporting high-quality development of the tourism industry and ensuring that visitors can have fun and travel with peace of mind.
This winter, Sanya is a vibrant city—fun and warm, waiting for you to visit.
Note:This series of winter tourism promotional activities is hosted by the People’s Government of Sanya Municipality and organized by the Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports.