The 2011-12 ski season has seen the conclusion of phenix's (Phoenix) thrilling “Challenge the King, Experience 100 Days” campaign.
With millions of skiing equipment items, 500 chances to experience top-tier gear, 100 days of premium trials, a full refund guarantee, and exceptional experiential rewards, the “Challenge the King, Experience 100 Days” campaign was created to sincerely engage with Chinese consumers. Going beyond excellence, we hope to earn your ongoing recognition and support for phenix’s (Phoenix) unrelenting pursuit of quality.
To those who were satisfied with phenix (Phoenix) products during the “Challenge the King, Experience 100 Days” campaign, phenix (Phoenix) now offers special, generous gifts as a token of free, exceptional gratitude for your support and trust.
Free Exceptional Reward One
phenix EPIC Extreme Rain Jacket: Made with phenix’s signature EPIC super water-repellent fabric, it not only prevents body heat loss due to evaporation and significantly guards against hypothermia, but also offers wash durability that is 10 times longer than conventional waterproof materials – eliminating concerns about performance degradation after repeated washing or the need for re-coating. In addition, when paired with LEVEC-standard moisture-permeable and waterproof inner fabric, it ensures dryness and comfort inside and out. To fully deliver on its waterproof and breathable functions, the jacket features waterproof zippers, a tubular collar design that quickly releases internal moisture, and mesh-lined inner pockets that also serve as ventilation ports.

Free Exceptional Reward Two
phenix Cooling Scarf: Soak the cooling scarf in water to enjoy 8 hours of comfortable coolness, reusable endlessly – perfect for hot summer days.

Free Exceptional Reward Three
phenix Stylish Sun Hat: Features a trendy workwear cap design, UV protection, and a right-side brim loop for hanging sunglasses.

Free Exceptional Reward Four
phenix UV-Protective Gloves: With over 90% UV blocking rate, they prevent tanning and protect against sunburn.


The year 2012 marks the 60th anniversary of phenix (Phoenix). To celebrate, phenix (Phoenix) is holding commemorative events worldwide, with China being the first to experience a series of trial activities. In addition to the “Challenge the King, Experience 100 Days” campaign, phenix (Phoenix) will launch a range of “experience” initiatives, such as the “Go” Like-Minded Experience event in May... We hope more consumers will have the chance to personally try phenix (Phoenix) products. In the end, we want to say: “Only by experiencing, feeling, and comparing for yourself can you discover the many delightful surprises and satisfactions.”