The 2011-12 ski season has seen the grand finale of phenix’s (Phoenix) sensational “Challenge the King, 100-Day Experience” campaign.
With millions of ski gears, 500 chances to experience top-tier gear, 100 days of premium trial use, a full refund guarantee, and exceptional value rewards, the “Challenge the King, 100-Day Experience” campaign aimed to respond to Chinese consumers with sincerity. Striving for excellence beyond excellence, phenix (Phoenix) hopes to earn continued recognition and support for its pursuit of outstanding quality.
To all customers who were satisfied with phenix (Phoenix) products during the “Challenge the King, 100-Day Experience” campaign, phenix (Phoenix) is now offering special generous gifts as a token of free exceptional rewards – thank you for your support and trust.
Free Exceptional Reward One
phenix EPIC Extreme Rain Jacket: Made with phenix’s signature EPIC super-waterproof fabric, this jacket not only prevents body temperature drops caused by evaporation but also significantly reduces the risk of hypothermia. The material offers permanent wash resistance up to 10 times that of conventional waterproof materials, eliminating concerns about performance degradation after repeated washing and the need for recoating. In addition, when paired with LEVEC-standard breathable and waterproof inner fabric, it ensures dryness and comfort both inside and out. To fully realize its waterproof and breathable capabilities, the jacket features waterproof zippers, a cylindrical collar design for quick moisture release, and mesh-lined inner pockets that also serve as vents.

Free Exceptional Reward Two
phenix Cooling Scarf: Soak the cooling scarf in water to enjoy 8 hours of comfortable coolness, reusable indefinitely – perfect for hot summer days.

Free Exceptional Reward Three
phenix Fashionable Sun Hat: Stylish workwear-inspired design; UV protection; right-side brim features a sunglasses loop.

Free Exceptional Reward Four
phenix UV-Protection Gloves: Offering over 90% UV blockage, they prevent tanning and, more importantly, sunburn.


The year 2012 marks the 60th anniversary of phenix (Phoenix). To celebrate, phenix (Phoenix) is holding commemorative events worldwide, with China being the first to experience a series of trial activities. In addition to the “Challenge the King, 100-Day Experience” campaign, phenix (Phoenix) will launch a range of “experience” initiatives, such as the “Go” Like-Minded Experience event in May... We hope more consumers will have the opportunity to personally try phenix (Phoenix) products. In closing, we’d like to say: “Only by experiencing, feeling, and comparing for yourself can you discover the many delightful surprises and satisfactions that await.”