Scheduled to
2012TheOutsideOutsideOutdoor Research Axiom Active Shelljacket ultimately won the award in the jacket category. This product is a2012 Outdoor Researchspring 2024 new arrival, weighing just
SinceDan NordstromCharlieOutdoor ResearchLoury took over as8CEO, the company has strengthened its use of new technologies in R&D, achieved consecutiveITyears of revenue growth, expanded its product development team, and enhanced management in customer service, marketing,2010and production teams.40Since fall 2023, the company has added6.Outdoor
ResearchCEONordstromresponded, “Over the past few years, we have significantly strengthened our product R&D, and thisAxiom Active Shelljacket truly deserves the award. TheOutsidemagazine has a rigorous testing process, and thanks to the hard work of the testing team,Axiomthe hardshell jacket stood out.”
Outdoor ResearchDesigned for exploration, excelling through product performance—Outdoor
Researchthis lies at the heart of the brand philosophy,Designed By Adventureand it is vividly demonstratedOutdoor Researchthrough the functional aspects of the product.2008In winterORofficially entered the Chinese market. As the general agent for the Chinese mainland, Shenzhen Himalaya Trading Co., Ltd. will expand extensively within the outdoor specialty channel, extending theORbrand’s and product’s brilliance to the Chinese market.ORThe brilliance of the brand and its products extends to the Chinese market.
2012The AmericanOutsidemagazine’s Spring Gear Buying Guide
14award-winning products across 15 product categories:
Sleeping Bags: REI Igneo
Tents:
Backpacks: Eddie Bauer First Ascent Alchemist
Hiking Shoes: Danner Crater Rim
Road Running Shoes: New
Trail Running Shoes: Montrail Rogue Fly
Digital Cameras: Canon PowerShot G1X
Travel Luggage: Tumi Ducati Due Porte
Sunglasses: Oakley Radarlock
Mountain Bikes: Specialized Stumpjumper Expert FSR Carbon 29er
Road Bikes: Blue AC1
Boat Products: Sterling Reflection
Stand-up award board:
TIPS: Connect with OUTDOORRESEARCH's 2012 Spring/Summer new arrivals
2012Spring/SummerORproducts not only continue to emphasize functionality but also reflect a more fashionable and trendy feel in color. Especially in the women’s series, the color palette is richer, such as greenAstra jacketuses body-hugging elastic nylon and Lycra fabrics, with a casual style; redAstral skortfully showcases a woman’s elegant vibe; blueSolar Roller Hatfocuses on functional protection while maintaining a soft and graceful appeal; greenAstral tankis suitable for both sports and casual wear.
OR’s brand slogan is “Designed for Adventure,” and it is not satisfied with the leading position it has already achieved.2012’s new product, the dust-proof gaitersoutdoor research ultra trail gaitersare designed specifically for fast-paced outdoor activities, featuring complete functionality and vibrant colors, and have been recommended to readers as editor’s choice gear by several outdoor magazines.The magazine recommends it as editorial-selected gear to readers.