The fallen petals haven’t fully turned into spring mud, the pomegranates are already beginning to smile, and the long-awaited first cicada chirp heralds the quiet arrival of summer. Following the tremendous response to last year’s “Leaves Accompany Me”? event across four major regions in China—North, Northeast, Northwest, and Southwest—the renowned French outdoor brand Lafuma is making another powerful move. Teaming up once again with Lingdong Shanshui Marketing Consultants, Lafuma is presenting this year’s highly anticipated flagship outdoor event—“Leaves Accompany Me”? 2013 Lafuma Mountaineering Season, a grand thematic series of activities. Together with hundreds of clubs nationwide and a vast community of outdoor enthusiasts, the event will grandly commence on July 1st.
This event has attracted widespread attention and focus from all sectors, and has also earned the favor and support of nearly 20 mainstream media outlets both within and outside the industry, including Green Trail, 8264 Outdoor Information Network, Mafengwo, Sina, Sohu, Tencent, “Outdoor,” “Outdoor Adventure,” and “Outdoor Equipment.” With an unprecedentedly large and extraordinary lineup, the goal is to jointly create a magnificent stage where outdoor enthusiasts can shine and realize their dreams.
2013 Arrives with Full Force Check Out the Multiple Highlights First
Building on previous editions, this year’s event introduces innovations with richer content, more exciting segments, and eye-catching route planning. The organizers have chosen Mont Blanc, the highest peak in Western Europe—situated atop the French Alps—as the final destination of the event. It is not only the ultimate spiritual sanctuary for every mountaineer but also a precious witness to the unique life experiences of each participant. At the same time, the event has invited numerous well-known figures and grassroots stars from the mountaineering community to join, along with a panel of expert judges composed of renowned professionals from inside and outside the industry, significantly enhancing the appeal and excitement of the event.
It’s worth highlighting that this event abandons the single-person outdoor setup of previous years, adopting a group registration format instead: the Dashing Solo Group representing courage and strength, the Romantic Couple Group symbolizing beautiful love, and the Friendship Mix Group signifying everlasting camaraderie. With the theme of “mountaineering dreams” running through the entire event, it not only evaluates participants’ individual outdoor skills and techniques but also places greater emphasis on comprehensive indicators such as teamwork and cohesion. This provides mountaineers with lofty dreams an ultimate, bold, breakthrough, and extreme climbing challenge journey.
The Grand Event Is Near Creating a Unique and Passionate Feast
This year’s “Leaves Accompany Me”? 2013 Lafuma Mountaineering Season has now set sail. Through this event, the Lafuma brand provides outdoor enthusiasts across the country who love outdoor sports and dream of mountaineering with a platform and carrier to realize their dreams and share experiences. It inspires those daring Alpine-style climbers who persist and strive, while encouraging more positive, united, enterprising, sharing, and win-win team spirit and values.
The event will span four months and will feature a novel registration and competition format: official theme website registration + online thematic style showcase across three major groups + offline climb to Mont Blanc, the summit of the French Alps. All registrants simply need to choose one of the three groups (Dashing Solo Group, Romantic Couple Group, Friendship Mix Group), log onto the theme website to upload their group information, showcase their outdoor treasures, and stand a chance to win a dream gear gift pack. By completing the thematic style showcase for their group and going through the rigorous selection by the judging panel and public voting, the champions of the three groups will be selected—six lucky winners in total—who will embark together on an enticing peak journey to challenge the heights of outdoor mountaineering dreams at France’s Mont Blanc, embracing the ultimate baptism for brave souls at the summit of extremes.
What are you waiting for? Join the ranks of “Leaves Accompany Me”! Whether you’re the untamed you, the inseparable you and her, or your inseparable group of friends. Lafuma opens its arms, looking forward to embarking on this extraordinary peak journey with you.
Inquiry Hotline:010-56228534/13391775528/
Customer Service QQ:2451666752;Event QQ Group:231097330
Event Official Website:www.2013lafuma.com Event Official Weibo: @Lafuma Official Weibo