The fallen petals haven’t fully turned into spring soil, the pomegranates are already beginning to smile, and the long-awaited first chirp of cicadas heralds the quiet arrival of summer. Following the tremendous response to last year’s “Leaves Accompany Me?” event across four major regions in China—North, Northeast, Northwest, and Southwest—the renowned French outdoor brand Lafuma is making another bold move. Teaming up once again with Lingdong Shanshui Marketing Consultants, they are jointly creating this year’s highly anticipated flagship outdoor event—Leaves Accompany Me? 2013 Lafuma Mountaineering Season, a grand thematic series of events. Kicking off in a spectacular fashion on July 1st, the event will unite hundreds of clubs nationwide and countless outdoor enthusiasts.
This event has drawn concentrated attention and widespread interest from all sectors, and has also won the favor and support of nearly 20 mainstream media outlets both within and outside the industry, including Green Trail, 8264 Outdoor Information Network, Mafang, Sina, Sohu, Tencent, Outdoor Magazine, Outdoor Adventure, and Outdoor Equipment. With an unprecedentedly large and impressive lineup, the goal is to create a magnificent stage where outdoor enthusiasts can realize their dreams.
2013 Arrives with Full Force – Check Out the Highlights First
Building on previous editions, this year’s event introduces new elements, offering richer content, more exciting segments, and particularly eye-catching route planning. The organizers have chosen Mont Blanc, the highest peak in Western Europe and the summit of the French Alps, as the final destination of the event. It is not only the ultimate spiritual sanctuary for every mountaineer but also a precious witness to the unique life experiences of each participant. At the same time, the event has invited several well-known figures from the mountaineering community—both professionals and grassroots stars—to join in, and has formed a “Mountaineering Mentor” judging panel composed of renowned professionals from inside and outside the industry, greatly enhancing the event’s appeal and excitement.
It’s worth mentioning that this year’s event has abandoned the single-person outdoor format of the past and adopts a group registration approach: the Dashing Solo Group representing courage and strength, the Romantic Couple Group symbolizing beautiful love, and the Friendship Mix Group standing for enduring camaraderie. With the theme of “mountaineering dreams” running through the entire event, it not only tests participants’ individual outdoor skills and techniques but also emphasizes comprehensive team metrics such as collaboration and cohesion. It offers climbers with summit dreams an ultimate mountaineering journey full of boldness, breakthroughs, and extreme challenges.
The Grand Event Is Near – Prepare for an Extraordinary Passion Feast
The 2013 “Leaves Accompany Me?” Lafuma Mountaineering Season is now underway. Through this event, the Lafuma brand provides outdoor enthusiasts across the country who love outdoor sports and dream of mountaineering with a platform to realize their dreams and share experiences. It aims to inspire those daring Alpine-style climbers who strive and persevere, and to encourage more positive, united, and win-win team spirit and values.
Lasting four months, the event will adopt an innovative format of official theme website registration + online showcase of three group themes + offline climb to Mont Blanc, the summit of the French Alps. All participants need only choose one of the three groups (Dashing Solo Group, Romantic Couple Group, Friendship Mix Group), log onto the theme website to upload their group information, and showcase their outdoor treasures for a chance to win a dream gear gift pack. By completing the themed showcases for their respective groups and going through the strict selection of the judging panel and public voting, the champions of the three groups will be selected—six lucky winners in total—who will embark on an enticing peak journey to challenge the heights of outdoor climbing dreams at France’s Mont Blanc, embracing the ultimate baptism for brave souls at the summit of extremes.
What are you waiting for? Join the “Leaves Accompany Me” journey now. Whether you’re the untamed you, the inseparable you and her, or the best friends you and your buddies—Lafuma opens its arms, looking forward to embarking on this extraordinary peak journey with you.
Inquiry Hotline:010-56228534/13391775528/
Customer Service QQ:2451666752;Event QQ Group:231097330
Event Official Website:www.2013lafuma.com Event Official Weibo: @Lafuma Official Weibo