Walking, once started, never ends. On July 24, the internationally renowned outdoor brand NORTHLAND from Austria proudly announced that Susanne Borufka, a well-known Austrian traveler and co-founder of NORTHLAND, will serve as the brand’s “Walking” Ambassador and join forces with Chen Kun’s “Walking the Power” to set off on a carefree walking journey through the Himalayas. It is reported that as a representative brand of comfortable outdoor gear, NORTHLAND from Austria has specially provided a full range of outdoor equipment solutions for Chen Kun’s “Walking the Power.” No matter how rugged the path, team members can still enjoy NORTHLAND’s most comfortable and worry-free professional support, allowing their minds to be thoroughly purified and elevated through intimate communion with nature.
To many, the outdoors is synonymous with professionalism, but NORTHLAND brings Austria’s comprehensive comfort-oriented outdoor technology and products to China. Its brand philosophy of “comfortable movement, a free spirit” has been highly recognized by the “Walking the Power” team. As a public welfare project for spiritual development initiated by the famous actor Chen Kun, “Walking the Power” has always advocated finding tranquility and gaining insight into life through walking. It is this complete spiritual alignment and the comfortable experience with NORTHLAND products that led “Walking the Power” to choose NORTHLAND from Austria as its sole designated equipment sponsor. Susanne Borufka was selected to become the “Walking” Ambassador for NORTHLAND from Austria, embarking on a carefree walk alongside Chen Kun.
It is understood that Susanne Borufka, the “Walking” Ambassador for NORTHLAND from Austria, has a rather legendary background. As a well-known hiker from Austria, she has long-standing ties with China and the Himalayas. In 1974, Susanne Borufka once trekked in the Himalayas within Nepal. In the 1980s, she also worked in outdoor-related roles in Tibet.
Regarding her appointment as the brand’s “Walking” Ambassador, Susanne Borufka said: “Outdoor sports are extremely popular in Austria. Unlike what many people think—that outdoor activities are all about challenges—more and more Austrians now focus on the comfort and ease of outdoor sports. They hope to achieve better harmony and relaxation between the mind and nature through outdoor activities. As the ‘Walking’ Ambassador, I want to share this outdoor philosophy and feeling with more friends in China, so that more people can experience the unique charm of outdoor sports!”
This year’s theme for “Walking the Power” is “Walk? Silence – Himalayas,” and the walking team will traverse the Tibetan Plateau at an average altitude of 4,500 meters. To experience the freedom of comfortable walking on this Himalayan journey, one must have the best outdoor equipment. For this reason, NORTHLAND from Austria, with its strong technological R&D capabilities, has specially provided a targeted full range of outdoor equipment solutions tailored to the unique environmental needs of “Walking the Power.” Through NORTHLAND’s exclusively developed EXOTHERM® “All-Weather Comfort Radar” technology platform, NORTHLAND outdoor gear can automatically adapt to various environmental conditions in terms of temperature and humidity, warmth and coolness, breathability, sun protection, and skin-friendliness. This allows all members of “Walking the Power” to enjoy a consistently comfortable walking experience throughout the journey, facilitating better communion between the heart and nature.
Regarding the collaboration with “Walking the Power,” a brand representative from NORTHLAND from Austria stated: “‘Walking the Power’ advocates silent walking to gain insight into the soul, which is a very meaningful outdoor activity. Outdoor sports are one of the best ways to cultivate character and shape oneself, and professional outdoor equipment can better ensure the safety and comfort of outdoor activities. We hope that through NORTHLAND from Austria’s professional gear, more Chinese consumers will engage with nature and enjoy the infinite joy it brings.”
For more exciting content, please click (http://topic.lvye.cn/d/nanjing2013/ GreenLight Outdoor 2013 Asia Outdoor Exhibition Special)