For its debut, The North Face? will present its most comprehensive and rich display yet, including 2014’s latest tech products, a brand and international athletes press conference to share the brand story with media and outdoor enthusiasts, and—in collaboration with the State General Administration of Sports Mountaineering Sports Management Center and the China Mountaineering Association—will host the “Asia Outdoor Exhibition China Bouldering Open” during the exhibition period. The goal is to create a full-scale outdoor sports carnival during the event.
2014 The North Face? Summit Series? New Tech Products Line Previewed
At the center of The North Face? booth, the brand will showcase its 2014 Summit Series? new tech products. The Summit Series? is developed based on insights gathered from professional athletes’ real-world experiences. From design sketches to final production, the Summit Series? demands excellence, aiming to create gear that is both the most durable and the lightest possible. Whether scaling the harsh peaks of the Himalayas, tackling massive cliffs hidden in the jungles of South America, or venturing into the icy wilderness of Antarctica, our athletes endure the world’s most extreme conditions while staying warm, dry, and safe. This product line has also been gaining popularity among outdoor enthusiasts who demand top-tier performance and can withstand the harshest environments on Earth. The new products will be presented through a combination of static displays and live model fashion shows.
Co-hosting the China Bouldering Open
As a long-term partner of many top domestic and international climbers, The North Face? has always been committed to athlete development and organizing high-level competitions. At this Asia Outdoor Exhibition, the “Asia Outdoor Exhibition China Bouldering Open” will take place. This competition is jointly organized by the State General Administration of Sports Mountaineering Sports Management Center, the China Mountaineering Association, and The North Face. It will feature more than 20 international athletes competing alongside China’s top climbers, including The North Face? international female athlete Alex Johnson, who will be making her first appearance in this event. Alex Johnson is one of the few female climbers with notable achievements at the V12 climbing grade. The competition will be divided into professional and open categories. The professional category will have 20 male and 20 female participants, while the open category will include 35 male and 25 female athletes, with competitions taking place over two days.
The North Face? International Female Athlete Alex Johnson
45 Years of Exploration: The North Face? Achieves Greatness with Athletes
With a 45-year brand history, The North Face? has continuously innovated to become a leading outdoor brand offering a wide range of high-performance apparel, equipment, and footwear. The brand is dedicated to providing the most advanced technical products to mountaineers, skiers, endurance runners, and explorers, as well as professional-grade outdoor gear for outdoor enthusiasts. For this outdoor exhibition, The North Face? has specially invited international female athlete Alex Johnson. Alex is one of the few female climbers globally who have achieved remarkable success at the V12 climbing grade. She was the first female climber to successfully conquer several major peaks and won the prestigious Golden Piton Award from Climbing Magazine in 2008. Alongside The North Face?, she shares how she transitioned from competitive climbing to outdoor climbing and reveals many lesser-known stories about her training and competition experiences.