Classic Itineraries
"2017 China Ski Industry White Paper" Officially Released
This report was compiled under the direction of Mr. Wu Bin, with joint authorship by Mr. Wei Qinghua. All text, images, and tables in this report are protected by copyright under the Copyright Law of the People's Republic of China. This report is publicly released free of charge and is welcome to be quoted and disseminated by industry professionals and institutions, but the source must be credited as "China...
Extreme Experience Launches “7+2” PLUS Brand Strategy – A Comprehensive Upgrade to “7+2”
On January 26, 2018, Beijing Extreme Experience Travel Service Co., Ltd., known in the industry as the “pioneer of commercial mountaineering in China,” held a PLUS brand strategy launch event for media and numerous industry enthusiasts at the ISPO Asia (International Trade Fair for Sports Equipment and Fashion) held at the China National Convention Center. Photographer: Qin Chaoping "7...
Responsible Climbing | The Path to Advancing Commercial 8,000m Climbing in China — Summit Exploration
January 24, 2018, during ISPO BEIJING, Summit Exploration, together with senior figures in the mountaineering industry, participants of the Summit Exploration 7+2 program, as well as numerous media and friends, jointly participated in the seminar and sharing session titled “Responsible Climbing – The Path to Advancing Commercial 8,000m Climbing in China.” Founder of Summit Exploration, Sun Bin...
Perspective on the Future of Outdoor: Green Field & Six Feet App Make Debut at ISPO BEIJING 2018, First Discussion on Innovative Development and New Landscape ... ... ... ...
On January 25, 2018, the launch event for Green Field’s 20th anniversary and the new version of the Six Feet APP was held at ISPO Beijing. Industry experts, outstanding clubs, brand representatives, and others jointly witnessed this remarkable moment. The purpose of this launch event was to bring a more professional and ultimate service experience to more outdoor enthusiasts. Green...
Pioneering Innovation, Enjoying Life – An Exclusive Interview with THULE
In 2018, THULE will focus on promoting its backpacks, strollers, and child bike seats. We will approach product development more rationally and earnestly, leveraging our strengths to create better products.
Ultra-lightweight to the extreme, hitting the trail with a backpack — An exclusive interview with ISPO Osprey
In 2018, OSPREY will launch a series of lightweight backpacks, which may feature a more mainstream design style. These lightweight backpacks are not traditional models—perhaps ones used by niche enthusiasts—but rather more accessible, affordable options geared toward the general public with a focus on being lightweight.
Staying Professional — Shenzhen Himalaya Company Debuts at 2018 ISPO Beijing
From January 24 to 27, Shenzhen Himalaya Trading Co., Ltd. showcased 11 of its represented brands and numerous new products at the 2018 ISPO Beijing Asia Outdoor & Fashion Exhibition. In addition to presenting new products, we also discussed how to broaden product usage scenarios and reach wider consumer groups—two current hot topics—with distributors...
“Light Outdoor, Joyful Travel” – The Lafuma brand embarks on a journey of light living with you
In 2018, Garmin will innovate in product functionality and application scope. Facing increasingly fierce competition in China’s wearable device market, Garmin will further enhance its product competitiveness and expand into the mass market targeting health-conscious leisure consumers...
Wild Tribe Alliance collaborates with ICE to promote the development of camp education in China
On January 24, 2018, Wild Tribe Alliance, a club under TUTU Outdoor, made its official debut at the 2018 Beijing ISPO Exhibition, attracting a continuous stream of visitors to its booth. At this exhibition, it not only showcased products from brands such as Salewa, outdoor, and Acome, but also served as an exclusive reception station for member enterprises of the Research Institute...
Stay True to the Mission, Achieve Excellence – Nitecore Shines at ISPO BEIJING 2018
From January 24 to 27, 2018, Nitecore participated in ISPO 2018 Beijing, the annual highlight event of China’s outdoor industry. As a key player in the global outdoor lighting sector, this marked Nitecore’s eighth consecutive year joining ISPO BEIJING. Together, they have witnessed the ups and downs of China’s outdoor community, and also celebrated Nitecore’s 10th anniversary...
Touched by the cuteness of "Travel Frog"? Why not bring your own RoamingMan and visit the real-life locations in person?
During ISPO on January 27, 2018, Green Wilderness, in collaboration with the well-known brand NITECORE, organized the Green Wilderness Leaders' Annual Meeting at Beijing’s Ye You Qu PUB, which was a great success.
The first Green Field Network Ice Lake Camping Festival was successfully held
From January 27 to 28, 2018, a highly distinctive ice lake camping festival—the First Green Field Network Ice Canoe Camping Festival—was successfully held at Longqingxia Reservoir in temperatures as low as minus 20°C. It served as an ultimate test of participants' physical strength, willpower, and outdoor gear...
Top IP BBC EARTH Makes an Appearance at ISPO – Outdoor Brands Gain a Powerful New Partner
The world-renowned IP BBC EARTH made its presence felt at the 14th ISPO Beijing Summit, where it created an interactive exhibition area that fully showcased the allure of the outdoors and new possibilities in outdoor licensing.
Nitecore: In the Internet era, marketing may evolve, but the product remains the unrivaled king.
From January 24 to 27, ISPO Beijing 2018, the 14th Asia Outdoor & Fashion Trade Show, was grandly held at the China National Convention Center in the capital city of Beijing. As a leading domestic lighting brand, Nitecore made a striking appearance at the exhibition with its brand-new VI and an array of new products. ..........
SALEWA teams up with Golden Rhino Awards extreme photographer at ISPO
On January 24, 2018, ISPO Beijing was held at the International Convention Center. Exhibitor TUDAO Outdoors (Booth E3.102) launched a new club brand and appeared at the exhibition alongside SALEWA and OUTDOOR PRODUCTS. The event unveiled several major projects and also invited numerous outdoor industry leaders to share...
Professional outdoor customized travel service provider TUTO Travel makes its debut at ISPO Beijing
On January 24, 2018, ISPO Beijing was grandly held at the China National Convention Center in Beijing. The exhibition lasted for four days. This exhibitor, TUTO Outdoor (Booth E3.102), brought its brand-new club brand — Yekebang. ▲ Lin Zhangfeng, co-founder of TUTO Outdoor and founder of Yekebang. This debut of Yekebang was marked by...
Mengduo Brand Event Launch: Witnessing Extraordinary in the Outdoors
On the morning of January 25, the 2018 Mengduo Brand Event Launch was grandly held at the Beijing ISPO exhibition, attracting widespread attention. Outdoor industry leaders, media professionals, many friends of Mengduo, as well as the audience on-site, together reviewed, shared, and exchanged insights on Mengduo’s journey in 2017, and also launched the 2018 Mengduo annual brand...
2018 Garmin will enhance competitiveness through product feature and application innovation
In 2018, Garmin will innovate in terms of product features and application scope. Facing the increasingly fierce market competition in domestic wearable devices, Garmin will further enhance its competitiveness in products and will also enter the mass market of health-conscious leisure consumers...
The 2018 HowToTrip Leaders' Gathering Was a Great Success
On January 27, 2018, during ISPO, HowToTrip, in collaboration with the well-known brand NITECORE, organized the HowToTrip Leaders' Annual Meeting at Beijing's Ye You Qu PUB, which was a great success.
When an arrow pierces the clouds, come meet Inner Mongolia in its silver winter — A Winter Travel Guide to Inner Mongolia
During its long seven-month winter, Inner Mongolia is home to a breathtaking array of icy and snowy landscapes. The vast grasslands, the undulating Greater Khingan Mountains, the crisscrossing rivers and lakes, and the boundless primeval forests are all blanketed in white. ...