Fans of Planet Earth II or Blue Planet II are sure to have a deep impression of BBC EARTH. As an outdoor exploration documentary that went viral on social media this year, the BBC EARTH production team, driven by their passion for outdoor discovery, unwavering perseverance, and courage, traveled to every corner of the globe to bring us a wealth of precious first-hand content about the Earth. Their work has inspired generations to care about the outdoors and the planet, redefining the spirit of exploration.
The values promoted by outdoor sports align perfectly.
It is understood that this top-tier IP, BBC EARTH, currently offers two types of collaboration: product licensing and marketing licensing. The former mainly involves licensing tangible goods, such as authorizing outdoor companies to launch a series of outdoor products under the BBC EARTH brand, while the latter focuses on a variety of marketing authorizations aimed at attracting outdoor enthusiasts in fun and engaging ways to convey brand messages.
By leveraging the unique influence and charm of the BBC EARTH IP, and integrating it with the inherent characteristics of outdoor brands, it helps outdoor brands make a strong start in market marketing, thus achieving a remarkable brand transformation. In the new year, outdoor brands in the Chinese market will have yet another powerful ally.