1Month25On the morning of the201825th, the Mengduo Brand Event Launch was held with great fanfare at theISPOBeijing exhibition.
Outdoor industry leaders, media professionals, many friends of Mengduo, as well as the audience on-site, together reviewed, shared, and exchanged insights on Mengduo’s2017year-long journey, and also held the launch ceremony for the 2018 Mengduo annual brand event “The Extraordinary Journey.”2018“Who Rules the Outdoors?” is Mengduo’s annual outdoor influencer recruitment campaign. Over the course of the year, the Mengduo brand received emails from all over the world. There are so many people around the globe who are passionate about the outdoors—they live in every corner of the planet, work in various professions, and even lead vastly different lives. Mengduo selected
10 influencers, some of whom traversed thousands of miles of mountains and rivers, others who circumambulated the Eight Sacred Mountains of Tibet, and still others who dedicated themselves to outdoor environmental protection and public welfare. Their experiences have inspired numerous outdoor enthusiasts. Through this campaign, Mengduo hopes to encourage more people to learn about the outdoors, join the outdoor community, and bring the outdoor lifestyle into more people’s lives.2017After the retrospective event “Who Rules the Outdoors? • Annual Influencers,” the launch ceremony for the “Mengduo Brand Annual Event—The Extraordinary Journey” commenced. The first to appear were the event guests—Tiger Zizi, who are12world-traveling adventurers and also long-time friends and partners of the Mengduo brand. The path of the outdoors is full of the unknown and surprises, and Tiger Zizi’s
100-day journey around the Earth is undoubtedly extraordinary. Everyone’s life path is unique—even ordinary people have their own extraordinary moments, which could be a certain time, a memory, or a trip. In truth, the extraordinary is right beside you and me.2018In 2018, the Mengduo brand will organize a series of hiking and exploration activities, integrate the concept of nature conservation, share knowledge on outdoor safety, and bring a brand-new outdoor experience to the general public and everyday consumers. Soon, “My Extraordinary Journey” will launch an online campaign to collect stories of extraordinary journeys from people everywhere, hoping that more friends will share their own remarkable experiences.800At the end of the event, Mr. Lu Tuanhua, Chairman and General Manager of Mengduo Outdoor Products Co., Ltd., Mr. Lu Hejie, Chief Financial Officer for Greater China at Messe München (Shanghai) Co., Ltd.,800and guest Tiger Zizi, the world-traveling adventurer, among others, unveiled the “Extraordinary Journey” to the audience. The room erupted in applause as everyone looked forward with great anticipation to the upcoming activities under “The Extraordinary Journey.”
2018Only by continuously walking, challenging, and conquering can one maintain an upward momentum. The Mengduo brand closely follows industry trends, listens to voices from all sectors, remains passionately driven, and continues to innovate—all in an effort to elevate the outdoor lifestyle and outdoor culture to new heights.
At the end of the event, Mr. Lu Tenghua, Chairman and General Manager of MobiGarden Outdoor Products Co., Ltd., Mr.Thomas LoefflerLu Hejie, Chief Financial Officer for Greater China at Messe München (Shanghai) Co., Ltd.,800and travel influencer Tiger ZiZi from Around the World in 80 Days, among other guests, unveiled the “Extraordinary Path” to the audience. The room erupted in thunderous applause, as everyone looked forward with great anticipation to the upcoming activities of the “Extraordinary Path.”
Only by constantly walking, challenging, and conquering can one maintain an upward momentum. The MobiGarden brand keeps pace with industry trends, listens to voices from all sectors, maintains boundless enthusiasm, and continues to innovate, committed to elevating the outdoor lifestyle and outdoor culture to new heights.
