2018Year1Month26Day, the company known in the industry as the “pioneer of commercial mountaineering in China,” Beijing Extreme Experience Travel Service Co., Ltd., held aAsia Outdoor Trade Show (ISPO) at thePLUSChina National Convention Center, where it hosted a
Qin Chaoping7+2“7+2” is referred to as the ultimate realm of extreme exploration and is the dream of all adventure enthusiasts.It refers to the extreme exploration activity of climbing the highest peaks on all seven continents and skiing or trekking to the last degree of latitude to reach both the North and South Poles.
According to the head of the marketing department at Extreme Experience, as one of the earliest companies in China to engage in commercial mountaineering operations, Extreme Experience has accumulated years of professional mountaineering expertise and abundant resources. It has now unveiled an upgraded7+2brand strategyPLUS aimed at leveraging its industry advantages, mountaineering skills, and resource integration capabilities to help more ordinary non-professional mountaineers fulfill their dreams of completing the“7+2”7+2challenge,thereby achieving self-worth and taking on life’s challenges.
It is reported thatat this launch event, Beijing Extreme Experience Travel Service Co., Ltd. joined forces with MuRong (Beijing) Sports Technology Development Co., Ltd. and Chengdu Shushan Outdoor Exploration Co., Ltd. to formally establish a strategic partnership for the7+2“7+2”PLUSproject. The collaboration between Extreme Experience and MuRong Expeditions — two of the few companies in China capable of independently operating and executing the7+2“7+2”project — has undoubtedly excited many adventure enthusiasts dreaming of completing the7+2“7+2”challenge, making the originally planned7+2launch event highly anticipated.Upgrade Content-＂PLUS＂Full of anticipation.
As the organizer, Beijing Extreme ExperienceCEO,2008BeijingOlympic Mount Everest Torchbearer Mr. Huang Chungui elaborated on＂7+2＂PLUSin detail during the press conference. Extreme Experience mainly achieved a comprehensive＂7+2＂productPLUSupgrade in five areas: resource integration, coaching team, itinerary content, documentary planning, and establishment of an official national certification system. Extreme Experience leverages its strong capability to integrate resources both within and outside the industry, while the other two companies —--Mourong Adventure focuses on project execution, and Shushan Adventure specializes in＂7+2＂comprehensive promotion. This collaboration combines the strengths of all three in their respective fields to drive the overall＂7+2＂industry upgrade, optimize the industrial structure, and elevate the service levels of China’s＂7+2＂industry ecosystem to align with global industry standards.
At the same time, Mr. Huang Chungui revealed to reporters that this＂7+2＂PLUS also introduces a brand-new coaching program, integrating expert consultants, honorary advisors, professional coaches, and celebrity team leaders to provide comprehensive support to enthusiasts in terms of professional skills, safety assurance, and spiritual encouragement. With the slogan “Let extreme climbing reach new heights — and new levels of warmth!” the program aims to optimize and upgrade adventure routes and experiences, making the journey more “heartwarming.” It also pioneers a personal documentary model during expeditions, allowing every participant to have their own recorded footage, witnessing the peak moments.
During the press conference, as the first person in the world to propose and complete"7+2" exploration activities, Mr. Wang Yongfeng, captain of the National Mountaineering Team and vice chairman of the China Mountaineering Association,pointed out at the event that the future direction of the outdoor industry—especially mobilizing social forces to engage in mass winter sports—is strongly advocated by the General Administration of Sport of China. He expressed high appreciation for this strategic alliance model of industry-leading resources and voiced his affirmation and expectations for the newly upgraded"7+2"PLUSbrand strategy of Jidu Tiyan (Extreme Experience).
At the end of the press conference, Jidu TiyanCEOHuang Chungui invited all the distinguished industry guests present to jointly initiate"7+2"PLUSthe lighting ceremony of the world’s nine poles, and announced Jidu Tiyan’s2018year"7+2"PLUSfull-year climbing plan, symbolizing the official launch of the"7+2"PLUSproject.