Classic Itineraries
Technology Integrated into Life: An Exclusive Interview with Epson on Its Sports Watches
Epson has always been committed to integrating technology into daily life, enabling users to have more targeted and customized exercise modes that suit their individual conditions — this is one of the strengths of Epson’s products.
BLACKICE Black Ice ┃ Lighter, warmer, tougher in extreme cold
In 2018, BLACKICE will expand collaborations with more media outlets, tour guides, and clubs; meanwhile, within the concept of new retail, physical retail spaces will continue to grow in size.
TITTALLON BodyTech┃Seize Opportunities, Capture the Market
Experience products at offline stores and enhance value-added services online—ignite new momentum for TITTALLON’s growth in the fierce market competition.
TRAVELER ┃ Bringing a Novel Experience to Camping
TRAVELER’s off-the-ground camping products are relatively new both domestically and internationally. In 2018, TRAVELER will step up its promotional efforts to allow more people in the outdoor community to experience the comfort of off-the-ground camping.
TECNICA┃Crafting Brands Through Expertise: Tecnica Boosts Its Presence in the Running and Skiing Markets
Tecnica's main focus this year is on nine product series, seven of which are running-oriented, and three are for trail running. The Lightning, Thunder, and Supreme 3.0 are our flagship trio of trail running products, while the other three series are designed for road running. ...
SCARPA ┃ Stay true to the original aspiration, and keep moving forward
Specializing in outdoor footwear, Scarpa not only boasts an extremely comprehensive product line but also leads the way in technology R&D. Nowadays, Scarpa’s casual footwear offerings have expanded widely, with its user base extending to children and including products suitable for extreme environments...
"Leaf's Documentary" Pioneers a New Era of Outdoor Live Streaming — Live Streaming Is More Than Just Entertainment
When it comes to outdoor live streaming, many people’s ingrained impression may still be stuck on pranks, flirting, shocking stunts, or showing off... Either lacking in creativity with unremarkable content, or resorting to exaggerated stunts just to grab attention, outdoor live streaming has never gained recognition from mainstream media, and has even been criticized for being vulgar and in bad taste. As...
South by Southwest (SXSW) in Austin, Texas
From March 9 to 18, the 2018 South by Southwest (SXSW) conference will be held in Austin, Texas, for ten days. SXSW is a major gathering place for today’s diverse creative professionals. During the event, the next wave of trends in the creative industries is explored through conferences, showcases, exhibitions, and more, and it also represents a major convergence of technology, film, and music...
The momentum keeps building—stay “Wang” (prosperous) all the way to the top!Reebok’s 2018 New Year Special Series “refreshes” the streets!
Reebok Classics is heating up the streets again!Reebok Classics’ Greater China spokesperson Victoria Song has taken the lead in rocking the look, giving a vivid styling lesson that showcases a cool and edgy street vibe!
A peak showdown: the Galaxy Ski Resort welcomes the finals of the 3rd China Mass Skiing Technique Grand Prix...
From March 9 to 11, the 3rd Grand Prix will be held at the Cuiyunshan Galaxy Ski Resort. It's currently the peak registration period. This is not only a grand gathering and exchange event for skiing enthusiasts, but also an excellent opportunity to select the top skiers in China this year. ...
Join Subaru and help fuel the Winter Olympics spirit—ski across China with us!
Over 15 passionate skiers have traveled tens of thousands of miles with Subaru, from Altay to Changbai Mountain and on to Zhangjiakou’s Chongli in North China, conquering 11 renowned ski resorts across China. We’re spreading the skiing spark nationwide and rallying behind the 2022 Beijing Winter Olympics!
A New Year’s rendezvous kicks off the Galaxy people’s own carnival journey
When skiing meets the Spring Festival, it sparks an extraordinary fusion. The Galaxy Ski Resort is buzzing with excitement as it has officially launched its Spring Festival mode, featuring a variety of festive activities to offer skiing enthusiasts a unique taste of the Lunar New Year.
Spring Festival & Wellness Festival: Embrace a brand-new way to celebrate the New Year in 2018!
The dazzling Victoria Song, after joining the Reebok family, will unstoppablely empower the brand and expand its trend influence. Join Reebok with her—fearless, breaking barriers, and defining your own new classic!
GRASP "The First 'Ke Ye' China Border Self-Drive Relay Photography Exhibition Successfully Held
To promote the development of youth winter sports in China, align with international standards, provide a platform for exchange and competition among Chinese youth, and prepare for identifying, nurturing, and reserving young skiing talent for the nation, the first Southern...
Fuxing Zhen Butong: Creating Another Tourism Card for Changchun
As one of the first professional outdoor brands and listed companies in China, MobiGarden has developed for nearly 15 years since its establishment. In 2018, MobiGarden will adhere to the development philosophy of “scenario + product,” focusing on product experience and professionalism, starting from consumer usage to identify pain points in products......
Victoria Song becomes the new brand ambassador for Reebok Classic in Greater China
With her dazzling charisma, Victoria Song will join the Reebok family and unstoppablely empower the brand, expanding its trend influence. Come and join Reebok with her—fearless, breaking barriers, defining and creating your own new classic. ...
GUESS creates iconic California style, with a Lunar New Year special sale coming soon!
The GUESS brand is officially launching its Lunar New Year sales carnival in February. For major fashion brands, discounts on high-quality apparel and accessories are rare, but this GUESS event not only offers attractive deals but will also run from Thursday, February 1, 2018, to Wednesday, February 28, 2018 — providing ...
The First Nanshan (International) Youth Skiing Competition Concludes Successfully
To promote the development of youth winter sports in China and align them with international standards, provide a platform for Chinese youth to exchange and compete, and prepare for the discovery, cultivation, and reserve of young skiing talent for the nation, the First...
Check out the "40-Year Evolution of New Year's Gift-Giving for Going Home" – making gift-giving for the 2018 Spring Festival a breeze
As the 2018 Spring Festival travel rush reaches its peak, I just clicked on a WeChat Moments post featuring the “New Year Goods Social Survey White Paper” jointly released by Tencent News and Dong-E-E-Jiao. A few questions instantly popped into my mind: Where does the Spring Festival travel rush come from? What’s your most memorable travel rush memory? The gifts taken home during the journey – will these tokens of love surely be noticed?...
Tradition and Innovation: Spreading the Outdoor Spirit to the Times
As one of China's first professional outdoor brands and listed companies, MOBI GARDEN has developed for nearly 15 years since its establishment. In 2018, MOBI GARDEN will adhere to a product development philosophy centered on scenarios and products, focusing on product experience and professionalism. Starting from the user’s perspective, it aims to identify product pain points...